Comments on: Why You Should Build Loyal Readers Before You Sell Stuff Online

By: Web Business Lessons from the Netflix Debacle | Intuit Websites

Web Business Lessons from the Netflix Debacle | Intuit Websites — Tue, 04 Oct 2011 23:25:11 +0000

[...] So instead of following Netflix’s bull-headed approach to forcing through major structural changes and price increases, take the time to think about how your customers will react to higher rates and prepare to meet their objections ahead of time. Be truthful, be honest and be upfront about the changes that you’re making, and you’ll be rewarded with both customer loyalty and increased revenue. [...]

By: Sabin Ingrid

Sabin Ingrid — Mon, 01 Aug 2011 10:43:37 +0000

Hey, thanks for the article post.Really thank you! Great.

By: Faye

Faye — Sat, 16 Jul 2011 11:31:18 +0000

greetings, perfect post, and a decent understand! at least one for my bookmarking.

By: AthulExe | Tricks Overdrive

AthulExe | Tricks Overdrive — Fri, 15 Jul 2011 09:10:00 +0000

getting loyal readers is really hard .. i really need to work on that

By: Daniel Snyder

Daniel Snyder — Wed, 13 Jul 2011 13:34:41 +0000

Whilst I agree with the premise your article, I don’t think it is necessarily always applicable. There are many niche’s that can be and should be built around one time visitors. For this reason a blog like that may never have ‘readers’ in the traditional sense (people who come back and visit again and again), but need to be convinced to buy on their first and perhaps only visit. For this reason, the bottom line becomes site design, click through rate, and sales copy. Focusing on the $$$ is the only way you’ll find out if that site is successful. My most profitable niche sites don’t allow comments, and have exceptionally high bounce rates (a good thing, because people are clicking through to affiliate links). I don’t interact with anyone there, but I know that the niche is successful because it is narrow and highly targeted. You don’t end up there unless you are looking for the product(s) I’m selling, and for that reason I focus on money instead of readers.

By: list building

list building — Wed, 13 Jul 2011 01:42:01 +0000

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