Comments on: Writing Effective PPC Ads for Your Business Website http://www.intuit.com/website-building-software/blog/2012/01/writing-effective-ppc-ads-for-your-business-website/ We're talking about small business success. Thu, 04 Oct 2012 00:18:15 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Lloyd http://www.intuit.com/website-building-software/blog/2012/01/writing-effective-ppc-ads-for-your-business-website/#comment-36413 Lloyd Mon, 20 Feb 2012 13:02:16 +0000 http://www.intuit.com/website-building-software/blog/?p=735#comment-36413 This is a very well written article. The words "discount" or "offer" do drag attention and remember: testing, testing and testing This is a very well written article. The words “discount” or “offer” do drag attention and remember: testing, testing and testing

]]> By: Jesse Kanclerz http://www.intuit.com/website-building-software/blog/2012/01/writing-effective-ppc-ads-for-your-business-website/#comment-30941 Jesse Kanclerz Thu, 26 Jan 2012 03:24:29 +0000 http://www.intuit.com/website-building-software/blog/?p=735#comment-30941 Good point about the headline usually being too short for a call to action. Try testing how a call to action performs in the 2nd versus 3rd line. If your keywords have a good quality score and the bids are high enough the ad could be eligible for an expanded headline where the second line is tacked on to the right of the headline. More prominent position for the CTA which usually get's a better click through. Good point about the headline usually being too short for a call to action.

Try testing how a call to action performs in the 2nd versus 3rd line. If your keywords have a good quality score and the bids are high enough the ad could be eligible for an expanded headline where the second line is tacked on to the right of the headline.

More prominent position for the CTA which usually get’s a better click through.

]]> By: Martin http://www.intuit.com/website-building-software/blog/2012/01/writing-effective-ppc-ads-for-your-business-website/#comment-30443 Martin Tue, 24 Jan 2012 17:12:17 +0000 http://www.intuit.com/website-building-software/blog/?p=735#comment-30443 One of the hardest things about writing ads for PPC is working within the character limitations. It can take enormous amounts of creativity to effectively get the message across in a way that encourages action, in a small space. Great article, anyone looking to start a campaign could benefit greatly from reading this. All good advice. One of the hardest things about writing ads for PPC is working within the character limitations. It can take enormous amounts of creativity to effectively get the message across in a way that encourages action, in a small space.

Great article, anyone looking to start a campaign could benefit greatly from reading this. All good advice.

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