Vine is the newest app craze in the world of social media. What is Vine, you ask? In short, Vine is a mobile app that allows you to create six-second video snippets, edit and share them with your friends and followers. The videos are shown in a stream, so you can easily see all the videos your friends share and quickly scroll past videos you do not care to watch. A colleague of mine describes it as an “extremely light-weight YouTube” or “the Instragram for videos”. Though you can’t add pretty filters to make your videos look vintage, the six seconds don’t have to be consecutive — you just start and stop the recording by tapping on the screen. So essentially, you can create quick How-To videos or creative stop animation shorts very easily.
The real question is whether your business will benefit from using Vine. It’s always a good idea to be visible in as many places as possible, but if you do not have someone dedicated to managing your social media presence, you should pick and choose where you want to invest your resources. Think about your target market and whether they would benefit or enjoy watching videos by your company. Currently, Vine is only for iOS, optimized for the iPhone, so that is also something to keep in mind.
Vine is still a new medium, so finding the right way to use it to leverage your brand properly may be a challenge. However, here are a few different accounts that are already using Vine in creative ways:
1. NBC News
They posted a video showing a tour inside 30 Rock and already have Vine accounts for their affiliates throughout the country.
2. Jimmy Fallon
Jimmy Fallon posted a hilarious video telling us the meaning of life.
Buzzfeed gives their followers an inside scoop of what goes on in the office
Redvines has posted fun videos on different ways you can play with their delicious candy
What do you think of Vine? Do you think you’ll be using it for your business? If so, please comment with your Vine ID – I’d love to follow you!