Author Archive
Could Google+ Outgrow Facebook? (And What This Means for Website Owners)
It’s hard to believe that it hasn’t even been a month since the initial launch of the Google+ social network – harder still to believe, when you consider all of the hype surrounding a company that isn’t even open to general membership at the moment. And yet, recent survey results show the web’s newest social network charting a growth path similar to the early Facebook. Is it possible that Google+ …
How to Get Your Site to the Front Page of Digg
Social bookmarking sites are often misunderstood by website owners, who are inundated with the advice that simply posting links to these sites constitutes a good backlinking strategy. And while that advice may have been good in 2007, it’s simply not going to cut it in today’s competitive marketplace. It is possible to get your site to the front page of Digg (and to get the massive flood of traffic that …
4 Tips for Pitching Guest Posts
Guest posting: it’s a process that even some seasoned bloggers shy away from. On your own blog, you can post anything without anyone else’s permission or oversight. When guest posting, you might be experiencing editing, compromise, and other delays for the first time. For all its intimidation factors, guest posting is worth the risk for the exposure to new audiences, the new relationships with other bloggers, and the high-quality backlinks. …
Install Google Analytics Fast
How can you know how well your blog is doing if you never check whether anyone reads it or not? Sure, you can see the comments, but only a tiny fraction of your readers will actually stop to write a comment for you. To actually see if people are getting to your site, you need analytics. Plus, then you get to see all sorts of other information: how long they …
The Best StumbleUpon Strategy
StumbleUpon is a social media site that encourages users to browse the web by seeing pages that have been voted on by fellow stumblers. When one user clicks “I like this” to give your site a thumbs-up on their toolbar or your StumbleUpon badge, you will start getting new visitors referred by their common interests. This targeted, engaged audience is a great one to get to know. By making your …
How to Use Facebook for Business
Social media is being pushed on businesses more and more. Do you feel like your business is too late in the game? Not sure what to do to just get started? Here’s a beginner’s primer on using Facebook for your business and your fans. Create a Fan Page First things first, create a page for your business. Make sure you have a few photos and a logo on hand, and …
What the Hello Bar Can Do to Increase User Engagement
The Hello Bar is a slick new service from the creators of Slidedeck. The only purpose of The Hello Bar is to add a one-line colored bar to the top of your website with a simple call-to-action and a link. But however plain it might seem, it is getting plenty of attention. The Hello Bar is being used by a number of well-known bloggers and internet marketers, and they are …
Top 25 Books Every Blogger Should Read
It might seem backward to read a book about blogs instead of doing all your research on the internet, but books are still some of the best ways to immerse yourself in a subject and get a thorough overview. Plus, a blogger needs to at least be knowledgeable in copywriting, advertising, marketing, organization, design, and (oh yeah!) writing. That’s a lot of research! Thankfully, we’ve distilled a number of subjects …
How to Get Other Bloggers to Link to You
Links are the online representations of relationships between two bloggers. Those relationships can span from being peers or readers to close partners and friends. But sometimes it takes a spark to get a fire going. Which of these sparks could get you into a relationship with another blogger? Write interesting content The best bloggers always create interesting, high quality content to share with their audience and only want to link …
How to Optimize Your Blog’s On-Page SEO
When total strangers are coming to your site merely on the recommendation of a search engine, you can feel pretty famous. But to really build a successful blog, you need to keep those readers coming back for more, and you need to keep getting new visitors – and the SERPs (search engine results pages) are great places to get those visitors! Search engines love fresh content first and foremost. Your …