Author Archive
17 Types of Linkbait Content to Improve Your Site
Attracting attention online is important, whether you run a blog, an ecommerce site or an offline business website. With all of the other sites out there screaming for visitors, being heard above the din can be difficult. Deploying “linkbait” content is a great strategy that will not only bring these visitors to your website, but will have others doing most of the work for you – for free! Word of …
How to Hire an SEO Agency to Improve Your Site’s Rankings
When it comes to building an effective business website, there are plenty of different elements that need to come together to form a cohesive whole. Search engine optimization (SEO) is just one of these components that’s vital to internet marketing – though it’s one of the least understood by most businesses. Hiring an SEO agency can help close this gap and improve your site’s rankings; however, be aware that not …
How to Move Your Website
Despite your best intentions when it comes to building and launching your website, situations do occur in which you’ll need to move your website. Maybe your company is going through a re-branding and redesign process and you’d like your website to reflect your new business name. Or maybe you’re moving your website to get away from a hosting provider whose actual up-time never quite reflected the guarantee advertised on their …
Do You Need a Custom Website Design?
On April 5th, we discussed the relative pros and cons of hiring a professional website designer to build a new web presence for your company. However, even asking the question of whether or not you should hire a web developer makes one critical assumption – that every business needs a customized web presence. In fact, the reality is that – in many cases – as long as your business website …
Words That Sell: How to Beef Up Your Website’s Sales Copy
If the words “sales copy” make you think of popular Mad Men character Don Draper and other advertising stereotypes, stop right there! The truth is that every website “sells” something, whether you’re vending physical products, trying to capture leads for an offline business or even just trying to convince people to follow your line of thinking. And since we all “sell” online, we all need to be concerned about making …
Site Design through the Eyes of the Search Engines
In the real world, spiders have as many as four different pairs of eyes – each of which perform a specific function depending on the individual family or classification of spiders. In general, though, the visual acuity provided by these compound eyes give spiders a natural advantage over their prey, as they’re able to scan and process information about the world around them more quickly than other insects. The eyes …
Should You Hire a Web Designer?
Building a new website (or redesigning an existing one) isn’t a simple process. Even if you’re only planning to put up a standard five-page, static content website, there’s still plenty of work that goes into the process. For example, not only will you need to choose the colors, fonts and interactive elements for your new pages, you’ll need to draft all new content, integrate on-page SEO best practices and more! …
3 Advanced SEO Techniques You Need to Know
The world of search engine optimization is a complicated one, and if you’re a “non-techie” business owner who’s been thrown into webmaster duties for the simple sake of having a business web presence, just learning the basics of SEO might seem overwhelming. Unfortunately, the web’s search engine spiders don’t care about how skilled you are in the technical arena. What they care about is the content they can read on …
7 Essential Steps to a Successful Website Redesign
Thankfully, we’re a long ways off from the terrible website designs of the Geocities days, but that doesn’t mean that your current website couldn’t use a little sprucing up! However, undergoing a website redesign isn’t a simple process, so it’s important to plan ahead to ensure that you wind up with something you love. Here’s a step-by-step guide for tackling a successful website redesign: Step #1 – Determine what you …
Using Testimonials on Your Site
Featuring user recommendations of your products (also known as “testimonials”) on your site is an incredibly powerful way to legitimize your sales claims and offer social proof that encourages your visitors to convert into buyers. According to MarketingExperiments.com – a leading source of data-driven internet marketing recommendations – testimonials are especially useful in a digital environment that’s often fraught with “over-marketing”: “Today’s consumers are fed up with exaggerated and unsubstantiated …