Author Archive
Easy Ways to Integrate Social Tools into Your Website
Making your website more interactive has myriad advantages, not the least of which is the boost in search-engine rankings your site gets when it’s shared more frequently on social-networking sites. Making your site more social also creates a positive atmosphere for your users by making them feel that their feedback is welcome and valued. This, in turn, improves the public’s perception of your brand and encourages repeat business, because people …
Building an Effective Site Plan for Your Website
So you think you’re ready to start building a website for your business. Maybe you’ve seen a few websites that you like, or you’ve found a template with the design elements you seek. Well, hold your horses! Proper site planning involves a lot more than picking pretty colors or choosing a random template. Before you inadvertently set yourself up to fail, check out the following tips for building an effective …
5 Steps to Taking Better Website Photos
They say a picture is worth a thousand words, and this is doubly true of website photos, which must both communicate information about an item to a potential buyer and make it look appealing enough to buy. So forget about putting up a couple of quickly taken, poorly thought out product snapshots up on your site. For the amount of time you’ve invested in building your website, it’s worth spending …
Should You Build a Mobile Version of Your Website?
Smartphone penetration in the global market has never been higher, which has most marketing strategists clamoring to tell you that a mobile version of your site is an absolute must. But hold on a second – could this default recommendation really be true for all business owners? Let’s take a moment to analyze whether or not a mobile version is really necessary for your website. Truth be told, there’s a …
Color Theory 101: Creating the “Mood” of Your Website
Design frequently gets the short end of the stick in the website building world – whether due to new webmasters who simply pick the colors they like the most or due to more experienced builders who emphasize function over form. However, the colors you select for your site may be just as important as your navigation structures or content development, so pay special attention to the colors you select and …
7 Proven Headline Formulas That Capture Your Reader’s Attention
According to most estimates, you only have a few seconds to capture the attention of the visitors who stumble across your website before they make that vital decision of whether to stay and investigate more of your content or click the back button on their browser windows and explore other options. With this in mind, you’ve got to do something dramatic to ensure they stick around, and for nearly all …
7 Tips for Reducing Your Bounce Rate
As the role of traditional SEO markers – including keyword density and meta tags – diminishes in importance, new metrics must be identified and implemented in order to take their place. One of these measurements that’s seeing an increase in relevancy is the “bounce rate” of your site’s landing pages – that is, the number of visitors that land on your site and exit from the same page, without viewing …
Navigation Structures That Appeal to Users and the Search Engines
Many webmasters set up their navigation structures without a second thought, based on what’s easiest to do within their site-building programs or based on whatever particular structures their competitors are using. However, this is a mistake. Navigation structures – when set up correctly – can confer powerful benefits on a website, which makes them well worth your time and attention when your site is first launching. Trust me – it’s …
7 Sure-Fire Strategies for Building Traffic to Your Site
As a website owner, you can never have enough traffic, as more traffic generally results in more leads and more sales. So if you’re struggling to get enough eyeballs on your site to generate the amount of interest and income you’re looking for, check out the following seven techniques to drive more of these valuable visitors to your site. Strategy #1 – Deliver Great Content The number one, “Golden Rule” …
Grow Your Website with Guest Posts
Building and launching your own website is hard enough – but what are you supposed to do when you open your doors and find out that, despite your expectations, people aren’t lining up to check out your products? This is the struggle that most website owners face. No matter how good your content or your products are, they aren’t going to make you successful if you don’t have traffic coming …