Author Archive
How Intuit Websites Save You Money
If you’re in the process of starting your first ecommerce business, you know that every penny counts. In fact, saving money in one area – like your website design – could mean the difference between fully stocking your store at its launch or flying by the seat of your pants and hoping that no one orders those few items you haven’t yet been able to purchase. As you’re planning ahead …
How to Write Web Content Quickly
Websites run on content. Whether it’s the descriptive text used to spice up your product pages, the “About Us” page that tells prospective customers why they should do business with you or the blog updates that help improve your site’s search engine optimization while forming a connection with your clients, the bottom line is this – you need web content and you need lots of it! But you’re a business …
What to Look for in an Ecommerce Site Builder
Making the decision to launch an ecommerce website is no small feat – so why shoot yourself in the foot before you even get started by choosing an ecommerce site builder that isn’t right for your needs? There are so many options in today’s market that you don’t need to settle. Instead, take the time to consider the following factors before making your decision: Pricing – The price is right! …
Choosing an Email Management Provider
Email marketing can be a great way to engage with your customers and encourage both first-time and repeat sales. However, the provider you choose to manage these valuable lists can play just as big a role in your success as the content you send out in each message. For example, if you choose a provider with a low deliverability rate, you’re throwing away your money on messages that aren’t getting …
Instant Engagement: 3 Steps to Building a Fan Base Fast
There’s a reason that bloggers and other website owners spend so much time talking about the best way to build an audience online. There’s a big difference between simply building traffic to your website and cultivating the kind of rabid fan base that visits your site over and over again, buying your products and following through on your recommendations. Traffic, in and of itself, is easy to come by – …
Are Facebook Ads Worth the Money?
If you’re having trouble attracting visitors to your web page, paid advertisements might seem like the logical next step. Instead of spending hours and hours using traditional SEO to try to bump your site up the natural SERPs in order to get visitors to your page, the thought of simply being able to pay a few dollars for guaranteed clicks might sound pretty attractive. However, jumping into a program like …
Building Traffic to Your Site with Web Video
Traffic is the lifeblood of every web business. After all, it doesn’t matter how good your site’s content is if no one ever shows up to read it! If you’re struggling to get enough eyeballs on your page to justify the time and energy you’ve invested in building it, one of the fastest ways to get traffic to your site is with a well-executed, well-optimized web video. If that sounds …
Winning with Personalized Search
Personalized search – in which the natural search results for a given keyword phrase are tailored to a particular user’s preferences – isn’t a new concept. In fact, the concept has been on Google’s radar since at least 2003, when the search giant purchased a company called Kaltix, which, according to Search Engine Land, “was devoted to developing personalized and context-sensitive search technologies that make it faster and easier for …
7 Ways to Build Backlinks to Your Site
Backlinks are the currency of the internet – no matter how search engine ranking factors change in the future, the fact will always remain that search engine spiders rely on backlinks to find new sites and evaluate the popularity of the sites in their indexes. What this means is that you’re never going to go wrong by focusing on your backlink building efforts. Of course, not all links are created …
The Simple Guide to Split Testing
At first, the terminology used to describe split testing can be confusing. A/B split testing? Multivariate analysis? But don’t worry – you don’t need a PhD in Statistics to understand how to use this powerful tool to improve your website! Instead, follow the instructions below to start making data-driven decisions about improvements to your site. But first of all, what is split testing? Put simply, split testing is the process …