Author Archive
SEO for Ecommerce Sellers
SEO – the process of altering your site to give it the best possible chances of ranking in the search engines – is just as important for ecommerce sellers as it is for blog and informational site owners. However, there are a few SEO concerns that are unique to ecommerce sellers, so if you aren’t seeing the rankings you feel you deserve, be sure to check out the following tips. …
Copywriting 101: Crafting a Compelling Call to Action
Whether you’re trying to sell a product, gather leads or encourage readers to contact your office, simply getting your website visitors to take a defined action can be one of the most difficult parts of marketing online. The key to getting the largest number of people possible to take your defined action lies in your call to action – the series of compelling factors that drive them to complete the …
How to Increase Your Email List Signups
Whether or not the old internet marketing axiom, “The money’s in the list!” is really true, there’s no doubt that offering an email newsletter subscription can be a great way to connect with your customers on another level beyond your website’s content. Following up with your visitors in this way can help to increase your sales and bolster the public perception of you and your brand, making an email list …
How the Recent Facebook Changes Affect Your Business Marketing Plan
Over the past two months, Facebook has rolled out a number of different changes designed to improve its user experience and to streamline some elements of the site’s operation. And while the publics’ reception of these modifications has been somewhat lukewarm, it’s worth keeping in mind that many of these changes were designed to allow brands and companies to interact with prospective customers more easily. With that in mind, here’s …
Smart Navigation Structures for Your Website
For many website owners, navigation structures are an afterthought. Sure, they’ll include a few default pages because some SEO guru told them it was necessary, or they’ll organize their sites based on categories and tags because that’s what their blogging platforms default to. Overall, though, the navigation structures of their sites are created unintentionally as they go along, without any real foresight or strategic planning. But if you’re serious about …
How to Use Heat Maps to Maximize Your Site’s Success
As a website owner, there are tons of tools out there designed to give you more information about the people who visit your website. From Google Analytics’ deep tracking tools to the real-time data updates provided by sites like GetClicky or Chartbeat, it’s easy to get the information you need to make informed decisions about improvements to your website. However, one of the most overlooked site analytics tools out there …
Google Analytics for Dummies
Implementing data-driven decision making into your website strategy is critical to succeeding in the world of online marketing – and the free Google Analytics program provides one of the best platforms for achieving this goal. Basically, when you first build your website, you make a lot of assumptions. You assume that the copy you write and the images you choose will be the most engaging options for your target visitors. …
Web Business Lessons from the Netflix Debacle
While there’s no doubt that the current predicament facing Netflix embodies the idea of being “stuck between a rock and a hard place”, the way the company has handled its recent move to split off its streaming services from its mail-order DVD rental service has resulted in lost customers and tanking stock prices. So how could the company have handled its decision differently, and what lessons can we take from …
Choosing the Right Web Host
When planning for a new website, there are only two things that you absolutely must purchase – a domain name and a web hosting account. And while domain registration is pretty straightforward, choosing the right web hosting company for your needs can be a bit more complicated. So today, let’s look at what web hosting is and what features you should look for from a hosting company. For starters, if …
Google Panda 101: What You Need to Know
For the last few months, the web has been abuzz with the changes to the search engine rankings brought on by the Google Panda algorithm update. So if you haven’t yet heard about this important topic, it’s time to get educated, as these changes have some pretty dramatic implications for website building best practices going forward. For starters, a little background information… The first thing you need to know about …