Author Archive
Essential On-Page SEO Techniques
Much of the search engine optimization (SEO) world revolves around generating backlinks that point back towards your website, but there’s a whole other set of best practices you need to be applying to your site as you build it in order to ensure success with the search engines. So today, let’s look at on-page SEO and how it can improve your site’s chances of generating traffic through the natural search …
Website Security: How to Protect Your Site from Hackers
There’s no question that building a website is a lot of work. You’ve put in tons of effort drafting your content, choosing the right graphics and checking every single link on your site – so why risk having your efforts ruined by hackers or malicious software programs? Unfortunately, with advances in automated hacking programs, every site is a target. You don’t have to be a large bank or online retailer …
5 Essential Strategies for Getting Traffic to Your Site
If you build it, they will come – right?! Unfortunately, what works for Field of Dreams doesn’t work nearly as well for our websites, and with good reason. According to Mashable, nearly 150,000 new URLs are added to the web each day, which means that you’re up against some pretty stiff competition to get your site noticed! What this means is that, instead of sitting back and waiting for …
Effective Article Marketing Techniques
Article marketing has long been used as a method to build backlinks and drive traffic to a website, but in the wake of the Google Panda update, the best practices for using article marketing to grow a site have changed. Let’s look at how this marketing technique used to work, as well as what you need to do now to succeed with article marketing. In the past, article marketing …
7 Easy Ways to Make Your Web Content More Engaging
No one wants to read website content that sounds like it was pulled directly from the Encyclopedia Britannica! How boring! Instead, people come to your website because they want to get to know you and connect with you, which is why it’s so important to make your web content as engaging as possible. But what does engaging web content look like? For one, it’s bursting with personality. The people reading …
Improve Your Social Networking Strategy in 20 Minutes a Day
Google Plus, and Facebook, and Twitter – oh my! Social networking certainly has its advantages for website owners, but trying to figure out how to master all of these various sites can be overwhelming. If you’re a new website owner, you’ve likely read articles talking about how important it is to be active with social media. And it’s true – social networking is booming, and it’s a great way to …
Does Social Networking Make Us Bad People?
Lately, it seems that every time you turn on the TV, you’re met with yet another news story on how the rise of social networking sites is changing us as a culture – and not for the better! But is there any merit to these ideas? Are we slowly evolving into self-involved, narcissistic shlubs, as the news media would have us believe? And if this is the case, what do …
Understanding Social Networking Site Privacy Settings
Certainly, the advent of social networking sites allows businesses to connect with consumers in new and innovative ways, but with this increase in social sharing comes an equally greater risk of unintended information sharing. Chances are you’ve seen news stories about potential hires being passed over due to the discovery of impropriety via social networking site, or of employees let go because of a poorly-considered rant delivered on a public …
5 Reasons Your Website Sucks (And What to Do About It)
No matter how nostalgic you might be for the good old days, this isn’t 1999 – sub-par web design just isn’t going to cut it anymore! Poorly designed and executed websites turn off your visitors, decrease sales and conversions and can even lower your rankings in the search engines. There’s just no excuse for it anymore – especially considering the number of great website building tools available online today. If …
A Beginner’s Guide to Facebook and Twitter
If you’ve spent any time reading about website building, you’ve probably come across at least a few articles talking about how important it is to maintain an active presence on social networking sites like Facebook and Twitter. But what if you aren’t ready for the “latest tips and tricks” on how to effectively integrate these tools into your website’s promotional campaign? What if you’re still simply wondering what these sites …