What everyone should know about Facebook’s Timeline for Business pages
You may have already noticed that Facebook just came out with a whole new look called Timeline. If you have a business page, there are some things you need to know. How the cover photo works The cover photo is a new Facebook feature that allows you to show your business to its best advantage. Your business’s cover image can be 851 x 315 pixels. Think of the cover image …
Should You Hire a Web Designer?
Building a new website (or redesigning an existing one) isn’t a simple process. Even if you’re only planning to put up a standard five-page, static content website, there’s still plenty of work that goes into the process. For example, not only will you need to choose the colors, fonts and interactive elements for your new pages, you’ll need to draft all new content, integrate on-page SEO best practices and more! …
3 Advanced SEO Techniques You Need to Know
The world of search engine optimization is a complicated one, and if you’re a “non-techie” business owner who’s been thrown into webmaster duties for the simple sake of having a business web presence, just learning the basics of SEO might seem overwhelming. Unfortunately, the web’s search engine spiders don’t care about how skilled you are in the technical arena. What they care about is the content they can read on …
7 Essential Steps to a Successful Website Redesign
Thankfully, we’re a long ways off from the terrible website designs of the Geocities days, but that doesn’t mean that your current website couldn’t use a little sprucing up! However, undergoing a website redesign isn’t a simple process, so it’s important to plan ahead to ensure that you wind up with something you love. Here’s a step-by-step guide for tackling a successful website redesign: Step #1 – Determine what you …
Using Testimonials on Your Site
Featuring user recommendations of your products (also known as “testimonials”) on your site is an incredibly powerful way to legitimize your sales claims and offer social proof that encourages your visitors to convert into buyers. According to MarketingExperiments.com – a leading source of data-driven internet marketing recommendations – testimonials are especially useful in a digital environment that’s often fraught with “over-marketing”: “Today’s consumers are fed up with exaggerated and unsubstantiated …
Should You Be Concerned About Duplicate Content Penalties?
There are few subjects in the world of search engine optimization (SEO) that case more fear and confusion than the dreaded “duplicate content penalty”. According to popular legend, if you post content to your site that too closely resembles articles on other web pages (whether unintentionally or purposefully, through the misuse of PLR content, manufacturer’s product descriptions and other stock text), the Googlebot will tag your site as a scammer, …
Balancing SEO and Branding on Your Website
At a basic level, both branding and SEO are important elements in ensuring your website’s success. Getting your website ranked highly in the SERPs for your target keywords through SEO is an important part of generating a steady stream of free visitors back to your pages. At the same time, establishing an effective brand is vital to helping your website stand out from your competitors and developing the staying power …
Sites We Love – Mr. Pete’s Cajun Spices
This week we meet Cory Neil, owner and CEO of Mr. Pete’s Cajun Spices, as he tells us his story of how he got his business started and shares his advice to new business owners. What inspired you to start your business? Mr. Pete’s Cajun Spices was originally owned by my father. As a child, I can remember as it neared dinner time, I could hear the sounds of the …
Building Effective Calls to Action into Your Site
No matter what type of website you’re building, you likely have some type of goal in mind for the visitors who arrive on your pages. Maybe you want your readers to purchase your products or maybe you simply want them to share the information they find on your site with others who are interested in the same topics. Whatever the case, if you want your visitors to take a certain …
Creating Effective Product Listings
Too many people selling online these days think that creating good product listing pages is a nuisance – in fact, it’s a golden opportunity to deliver a tailored, highly effective sales message to potential buyers! So don’t simply copy manufacturer product descriptions onto your pages or upload product images that look like they were taken with your cell phone camera. Instead, invest time in learning to create the effective product …