Why You Need Real-Time Analytics
There’s no arguing with the fact that Google Analytics provides a wealth of free information. Truly, if you were only going to take one single action to improve your website results, it should be to install Google Analytics and make decisions about your website’s future based on the data the program generates. That said, Google Analytics has one major weakness – its data is reported on a daily basis, not …
The Top 7 Split Tests You Should be Running on Your Site
We’ve said it before on this site and we’ll say it again – split testing is a “must do” if you want your website to be as effective and profitable as possible. There’s simply no substitution for running tests that generate data about your visitors’ behavior on your site and then using that information to drive improvements to your website. But just saying, “You should carry out split tests on …
Elements of an Effective Online Brand
These days, the internet marketing world is abuzz with the power of “branding”. Really, this isn’t surprising – in a digital world that’s so full of clutter you can barely click on a link for fear of a scam, it’s natural for people to seek out websites that make them feel safe. And chances are if you’ve gone to all the effort to establish yourself as a known, reputable brand …
Site Speed: Why It Matters and What You Should Know
From a personal enjoyment standpoint, you know how frustrating it can be to wait around for a slow-loading website. You’ve clicked through a new page because you’re interested in the content posted there – so every second spent waiting makes you less and less interested in what the site has to offer. If it’s your site that’s slow, you could be losing tons of impatient visitors who aren’t willing to …
The Top 7 Website Marketing Mistakes (And How to Avoid Them)
Website marketing is a complex practice, but it’s one that’s crucial to master in order to get the most out of the website you’ve invested so much time and effort into building. So as you go about improving your web marketing skills, keep an eye out for the following mistakes. They’re quite common to new website owners, but can easily be avoided if you know what to watch out for. …
Should You Be Concerned About Content Theft?
In a perfect world, the content you write and post to your website and business blog would be considered sacred. After all, you’re the one who wrote it – why would anyone else feel free to help themselves and plagiarize your hard work for their own websites? Unfortunately, this mindset is all too rare in the digital world, where content theft is a rampant problem plaguing many websites. In some …
Understanding Google’s ‘Search plus Your World’ Tool
Back in November, we told you about Google’s latest personalized search features and how you could use these social integrations in traditional search engine results pages (SERPs) to build your audience and drive additional traffic to your site. Since then, Google has dramatically expanded the reach of its personalized search results with the launch of Search plus Your World, which adds Google+ pages, posts, and pictures to search results. Let’s …
Should You Use Pop-Up Banners on Your Site?
We all know how frustrating it can be to read an article online and get interrupted by a pop-up banner asking us to buy something or join a new email list. But the fact that this archaic form of advertising continues to exist must mean that it’s effective, right? So, how do you decide whether to use pop-up banners on your website? Let’s take a look at some of the …
Another Site We Love: East Coast CPR Training
Our latest Sites We Love winner is East Coast CPR Training. Carolann Hosey, owner of the family-run company, graciously took time out of her busy schedule to chat with Intuit Websites about how she runs a successful business. Intuit Websites: What inspired you to start East Coast CPR Training? Hosey: I started the business because my family and I have a passion for teaching CPR and first aid to the …
Want Your Blog to Succeed? Set Up a Publishing Calendar!
We recently talked about how building a business blog can help you to increase brand recognition, forge stronger customer relationships, and ultimately boost sales. However, running an effective blog isn’t just about installing a blogging platform and making a few token posts. If you want your business blog to be successful, you need to set up a publishing calendar. A publishing calendar dictates what you’ll post and when, as well …