7 Tips for Reducing Your Bounce Rate
As the role of traditional SEO markers – including keyword density and meta tags – diminishes in importance, new metrics must be identified and implemented in order to take their place. One of these measurements that’s seeing an increase in relevancy is the “bounce rate” of your site’s landing pages – that is, the number of visitors that land on your site and exit from the same page, without viewing …
Navigation Structures That Appeal to Users and the Search Engines
Many webmasters set up their navigation structures without a second thought, based on what’s easiest to do within their site-building programs or based on whatever particular structures their competitors are using. However, this is a mistake. Navigation structures – when set up correctly – can confer powerful benefits on a website, which makes them well worth your time and attention when your site is first launching. Trust me – it’s …
7 Sure-Fire Strategies for Building Traffic to Your Site
As a website owner, you can never have enough traffic, as more traffic generally results in more leads and more sales. So if you’re struggling to get enough eyeballs on your site to generate the amount of interest and income you’re looking for, check out the following seven techniques to drive more of these valuable visitors to your site. Strategy #1 – Deliver Great Content The number one, “Golden Rule” …
Grow Your Website with Guest Posts
Building and launching your own website is hard enough – but what are you supposed to do when you open your doors and find out that, despite your expectations, people aren’t lining up to check out your products? This is the struggle that most website owners face. No matter how good your content or your products are, they aren’t going to make you successful if you don’t have traffic coming …
Expand Your Reach by Selling Online with Facebook
As a small business owner, you want your products or services to be available everywhere your customers are. Given today’s prevalence of online shopping, setting up e-commerce capabilities on your website is a natural first step to extending the reach of your customer base. And now, social media sites are offering even more ways to find and engage with new and existing customers. With Americans now spending more than 50 …
How Intuit Websites Save You Money
If you’re in the process of starting your first ecommerce business, you know that every penny counts. In fact, saving money in one area – like your website design – could mean the difference between fully stocking your store at its launch or flying by the seat of your pants and hoping that no one orders those few items you haven’t yet been able to purchase. As you’re planning ahead …
How to Write Web Content Quickly
Websites run on content. Whether it’s the descriptive text used to spice up your product pages, the “About Us” page that tells prospective customers why they should do business with you or the blog updates that help improve your site’s search engine optimization while forming a connection with your clients, the bottom line is this – you need web content and you need lots of it! But you’re a business …
What to Look for in an Ecommerce Site Builder
Making the decision to launch an ecommerce website is no small feat – so why shoot yourself in the foot before you even get started by choosing an ecommerce site builder that isn’t right for your needs? There are so many options in today’s market that you don’t need to settle. Instead, take the time to consider the following factors before making your decision: Pricing – The price is right! …
Choosing an Email Management Provider
Email marketing can be a great way to engage with your customers and encourage both first-time and repeat sales. However, the provider you choose to manage these valuable lists can play just as big a role in your success as the content you send out in each message. For example, if you choose a provider with a low deliverability rate, you’re throwing away your money on messages that aren’t getting …
Instant Engagement: 3 Steps to Building a Fan Base Fast
There’s a reason that bloggers and other website owners spend so much time talking about the best way to build an audience online. There’s a big difference between simply building traffic to your website and cultivating the kind of rabid fan base that visits your site over and over again, buying your products and following through on your recommendations. Traffic, in and of itself, is easy to come by – …