Are Facebook Ads Worth the Money?
If you’re having trouble attracting visitors to your web page, paid advertisements might seem like the logical next step. Instead of spending hours and hours using traditional SEO to try to bump your site up the natural SERPs in order to get visitors to your page, the thought of simply being able to pay a few dollars for guaranteed clicks might sound pretty attractive. However, jumping into a program like …
Building Traffic to Your Site with Web Video
Traffic is the lifeblood of every web business. After all, it doesn’t matter how good your site’s content is if no one ever shows up to read it! If you’re struggling to get enough eyeballs on your page to justify the time and energy you’ve invested in building it, one of the fastest ways to get traffic to your site is with a well-executed, well-optimized web video. If that sounds …
Winning with Personalized Search
Personalized search – in which the natural search results for a given keyword phrase are tailored to a particular user’s preferences – isn’t a new concept. In fact, the concept has been on Google’s radar since at least 2003, when the search giant purchased a company called Kaltix, which, according to Search Engine Land, “was devoted to developing personalized and context-sensitive search technologies that make it faster and easier for …
7 Ways to Build Backlinks to Your Site
Backlinks are the currency of the internet – no matter how search engine ranking factors change in the future, the fact will always remain that search engine spiders rely on backlinks to find new sites and evaluate the popularity of the sites in their indexes. What this means is that you’re never going to go wrong by focusing on your backlink building efforts. Of course, not all links are created …
The Simple Guide to Split Testing
At first, the terminology used to describe split testing can be confusing. A/B split testing? Multivariate analysis? But don’t worry – you don’t need a PhD in Statistics to understand how to use this powerful tool to improve your website! Instead, follow the instructions below to start making data-driven decisions about improvements to your site. But first of all, what is split testing? Put simply, split testing is the process …
SEO for Ecommerce Sellers
SEO – the process of altering your site to give it the best possible chances of ranking in the search engines – is just as important for ecommerce sellers as it is for blog and informational site owners. However, there are a few SEO concerns that are unique to ecommerce sellers, so if you aren’t seeing the rankings you feel you deserve, be sure to check out the following tips. …
Copywriting 101: Crafting a Compelling Call to Action
Whether you’re trying to sell a product, gather leads or encourage readers to contact your office, simply getting your website visitors to take a defined action can be one of the most difficult parts of marketing online. The key to getting the largest number of people possible to take your defined action lies in your call to action – the series of compelling factors that drive them to complete the …
How to Increase Your Email List Signups
Whether or not the old internet marketing axiom, “The money’s in the list!” is really true, there’s no doubt that offering an email newsletter subscription can be a great way to connect with your customers on another level beyond your website’s content. Following up with your visitors in this way can help to increase your sales and bolster the public perception of you and your brand, making an email list …
How the Recent Facebook Changes Affect Your Business Marketing Plan
Over the past two months, Facebook has rolled out a number of different changes designed to improve its user experience and to streamline some elements of the site’s operation. And while the publics’ reception of these modifications has been somewhat lukewarm, it’s worth keeping in mind that many of these changes were designed to allow brands and companies to interact with prospective customers more easily. With that in mind, here’s …
Smart Navigation Structures for Your Website
For many website owners, navigation structures are an afterthought. Sure, they’ll include a few default pages because some SEO guru told them it was necessary, or they’ll organize their sites based on categories and tags because that’s what their blogging platforms default to. Overall, though, the navigation structures of their sites are created unintentionally as they go along, without any real foresight or strategic planning. But if you’re serious about …