Archive for the ‘Blogging’ Category
Using Testimonials on Your Site
Featuring user recommendations of your products (also known as “testimonials”) on your site is an incredibly powerful way to legitimize your sales claims and offer social proof that encourages your visitors to convert into buyers. According to MarketingExperiments.com – a leading source of data-driven internet marketing recommendations – testimonials are especially useful in a digital environment that’s often fraught with “over-marketing”: “Today’s consumers are fed up with exaggerated and unsubstantiated …
Want Your Blog to Succeed? Set Up a Publishing Calendar!
We recently talked about how building a business blog can help you to increase brand recognition, forge stronger customer relationships, and ultimately boost sales. However, running an effective blog isn’t just about installing a blogging platform and making a few token posts. If you want your business blog to be successful, you need to set up a publishing calendar. A publishing calendar dictates what you’ll post and when, as well …
Understanding Stock Image Rights
Let’s say you’re building your company’s new website and use Google Images to find the perfect picture for your home page — the one image that somehow manages to simultaneously capture both the spirit and personality of your business in a single, beautiful frame. You save the picture to your hard drive and upload it to your site. After all, you found the picture on the internet. That means it’s …
How to Set Up a Business Blog
Although the word “blogging” is associated with personal websites in the digital world, building a business blog actually has a number of different advantages. Not only can business blogs be an incredibly useful tool in branding your business as an authority within your industry, they can also help you to engage visitors and turn them into repeat customers. Today, we’ll look at how business blogs work in more depth, as …
7 Proven Headline Formulas That Capture Your Reader’s Attention
According to most estimates, you only have a few seconds to capture the attention of the visitors who stumble across your website before they make that vital decision of whether to stay and investigate more of your content or click the back button on their browser windows and explore other options. With this in mind, you’ve got to do something dramatic to ensure they stick around, and for nearly all …
Web Business Lessons from the Netflix Debacle
While there’s no doubt that the current predicament facing Netflix embodies the idea of being “stuck between a rock and a hard place”, the way the company has handled its recent move to split off its streaming services from its mail-order DVD rental service has resulted in lost customers and tanking stock prices. So how could the company have handled its decision differently, and what lessons can we take from …
Install Google Analytics Fast
How can you know how well your blog is doing if you never check whether anyone reads it or not? Sure, you can see the comments, but only a tiny fraction of your readers will actually stop to write a comment for you. To actually see if people are getting to your site, you need analytics. Plus, then you get to see all sorts of other information: how long they …
How to Use Facebook for Business
Social media is being pushed on businesses more and more. Do you feel like your business is too late in the game? Not sure what to do to just get started? Here’s a beginner’s primer on using Facebook for your business and your fans. Create a Fan Page First things first, create a page for your business. Make sure you have a few photos and a logo on hand, and …
What the Hello Bar Can Do to Increase User Engagement
The Hello Bar is a slick new service from the creators of Slidedeck. The only purpose of The Hello Bar is to add a one-line colored bar to the top of your website with a simple call-to-action and a link. But however plain it might seem, it is getting plenty of attention. The Hello Bar is being used by a number of well-known bloggers and internet marketers, and they are …
Top 25 Books Every Blogger Should Read
It might seem backward to read a book about blogs instead of doing all your research on the internet, but books are still some of the best ways to immerse yourself in a subject and get a thorough overview. Plus, a blogger needs to at least be knowledgeable in copywriting, advertising, marketing, organization, design, and (oh yeah!) writing. That’s a lot of research! Thankfully, we’ve distilled a number of subjects …