Archive for the ‘SEO’ Category
How to Hire an SEO Agency to Improve Your Site’s Rankings
When it comes to building an effective business website, there are plenty of different elements that need to come together to form a cohesive whole. Search engine optimization (SEO) is just one of these components that’s vital to internet marketing – though it’s one of the least understood by most businesses. Hiring an SEO agency can help close this gap and improve your site’s rankings; however, be aware that not …
Site Design through the Eyes of the Search Engines
In the real world, spiders have as many as four different pairs of eyes – each of which perform a specific function depending on the individual family or classification of spiders. In general, though, the visual acuity provided by these compound eyes give spiders a natural advantage over their prey, as they’re able to scan and process information about the world around them more quickly than other insects. The eyes …
Should You Hire a Web Designer?
Building a new website (or redesigning an existing one) isn’t a simple process. Even if you’re only planning to put up a standard five-page, static content website, there’s still plenty of work that goes into the process. For example, not only will you need to choose the colors, fonts and interactive elements for your new pages, you’ll need to draft all new content, integrate on-page SEO best practices and more! …
3 Advanced SEO Techniques You Need to Know
The world of search engine optimization is a complicated one, and if you’re a “non-techie” business owner who’s been thrown into webmaster duties for the simple sake of having a business web presence, just learning the basics of SEO might seem overwhelming. Unfortunately, the web’s search engine spiders don’t care about how skilled you are in the technical arena. What they care about is the content they can read on …
Should You Be Concerned About Duplicate Content Penalties?
There are few subjects in the world of search engine optimization (SEO) that case more fear and confusion than the dreaded “duplicate content penalty”. According to popular legend, if you post content to your site that too closely resembles articles on other web pages (whether unintentionally or purposefully, through the misuse of PLR content, manufacturer’s product descriptions and other stock text), the Googlebot will tag your site as a scammer, …
Balancing SEO and Branding on Your Website
At a basic level, both branding and SEO are important elements in ensuring your website’s success. Getting your website ranked highly in the SERPs for your target keywords through SEO is an important part of generating a steady stream of free visitors back to your pages. At the same time, establishing an effective brand is vital to helping your website stand out from your competitors and developing the staying power …
Why You Need Real-Time Analytics
There’s no arguing with the fact that Google Analytics provides a wealth of free information. Truly, if you were only going to take one single action to improve your website results, it should be to install Google Analytics and make decisions about your website’s future based on the data the program generates. That said, Google Analytics has one major weakness – its data is reported on a daily basis, not …
The Top 7 Website Marketing Mistakes (And How to Avoid Them)
Website marketing is a complex practice, but it’s one that’s crucial to master in order to get the most out of the website you’ve invested so much time and effort into building. So as you go about improving your web marketing skills, keep an eye out for the following mistakes. They’re quite common to new website owners, but can easily be avoided if you know what to watch out for. …
Should You Be Concerned About Content Theft?
In a perfect world, the content you write and post to your website and business blog would be considered sacred. After all, you’re the one who wrote it – why would anyone else feel free to help themselves and plagiarize your hard work for their own websites? Unfortunately, this mindset is all too rare in the digital world, where content theft is a rampant problem plaguing many websites. In some …
Understanding Google’s ‘Search plus Your World’ Tool
Back in November, we told you about Google’s latest personalized search features and how you could use these social integrations in traditional search engine results pages (SERPs) to build your audience and drive additional traffic to your site. Since then, Google has dramatically expanded the reach of its personalized search results with the launch of Search plus Your World, which adds Google+ pages, posts, and pictures to search results. Let’s …