Archive for the ‘SEO’ Category
Writing Effective PPC Ads for Your Business Website
As we discussed last week, pay-per-click (PPC) ads can be a great way to send a steady stream of visitors back to your website. However, it can also be an easy way to lose your shirt if you aren’t carefully tracking your budget and the ultimate ROI of your advertisements. So today, let’s focus on how to get the most out of your PPC ads by choosing the best wording …
PPC Basics: How to Get Traffic Fast
So far on the Intuit Websites Blog, we’ve talked a lot about how to build traffic by achieving high rankings in the search engine results pages using a process known as search engine optimization (SEO). And while these techniques are incredibly valuable in terms of your site’s long term success, there’s no arguing with the fact that SEO traffic can take a long time to materialize. But what if you …
Navigation Structures That Appeal to Users and the Search Engines
Many webmasters set up their navigation structures without a second thought, based on what’s easiest to do within their site-building programs or based on whatever particular structures their competitors are using. However, this is a mistake. Navigation structures – when set up correctly – can confer powerful benefits on a website, which makes them well worth your time and attention when your site is first launching. Trust me – it’s …
7 Sure-Fire Strategies for Building Traffic to Your Site
As a website owner, you can never have enough traffic, as more traffic generally results in more leads and more sales. So if you’re struggling to get enough eyeballs on your site to generate the amount of interest and income you’re looking for, check out the following seven techniques to drive more of these valuable visitors to your site. Strategy #1 – Deliver Great Content The number one, “Golden Rule” …
Are Facebook Ads Worth the Money?
If you’re having trouble attracting visitors to your web page, paid advertisements might seem like the logical next step. Instead of spending hours and hours using traditional SEO to try to bump your site up the natural SERPs in order to get visitors to your page, the thought of simply being able to pay a few dollars for guaranteed clicks might sound pretty attractive. However, jumping into a program like …
Building Traffic to Your Site with Web Video
Traffic is the lifeblood of every web business. After all, it doesn’t matter how good your site’s content is if no one ever shows up to read it! If you’re struggling to get enough eyeballs on your page to justify the time and energy you’ve invested in building it, one of the fastest ways to get traffic to your site is with a well-executed, well-optimized web video. If that sounds …
Winning with Personalized Search
Personalized search – in which the natural search results for a given keyword phrase are tailored to a particular user’s preferences – isn’t a new concept. In fact, the concept has been on Google’s radar since at least 2003, when the search giant purchased a company called Kaltix, which, according to Search Engine Land, “was devoted to developing personalized and context-sensitive search technologies that make it faster and easier for …
SEO for Ecommerce Sellers
SEO – the process of altering your site to give it the best possible chances of ranking in the search engines – is just as important for ecommerce sellers as it is for blog and informational site owners. However, there are a few SEO concerns that are unique to ecommerce sellers, so if you aren’t seeing the rankings you feel you deserve, be sure to check out the following tips. …
Smart Navigation Structures for Your Website
For many website owners, navigation structures are an afterthought. Sure, they’ll include a few default pages because some SEO guru told them it was necessary, or they’ll organize their sites based on categories and tags because that’s what their blogging platforms default to. Overall, though, the navigation structures of their sites are created unintentionally as they go along, without any real foresight or strategic planning. But if you’re serious about …
Google Panda 101: What You Need to Know
For the last few months, the web has been abuzz with the changes to the search engine rankings brought on by the Google Panda algorithm update. So if you haven’t yet heard about this important topic, it’s time to get educated, as these changes have some pretty dramatic implications for website building best practices going forward. For starters, a little background information… The first thing you need to know about …