Much of the search engine optimization (SEO) world revolves around generating backlinks that point back towards your website, but there’s a whole other set of best practices you need to be applying to your site as you build it in order to ensure success with the search engines. So today, let’s look at on-page SEO and how it can improve your site’s chances of generating traffic through the natural search …
When total strangers are coming to your site merely on the recommendation of a search engine, you can feel pretty famous. But to really build a successful blog, you need to keep those readers coming back for more, and you need to keep getting new visitors – and the SERPs (search engine results pages) are great places to get those visitors! Search engines love fresh content first and foremost. Your …
Using Search Engine Optimization (SEO) to build website traffic is one of the most cost-effective Internet marketing tactics available. To help you, Google’s even created a starter guide that describes some techniques you can use to make your site rank better. But pulling off SEO tactics can sometimes be daunting if you’re not familiar with HTML, so we at Intuit have created a new service that eliminates all the complexity …
The word “linkbait” is pretty logical: it’s anything on your site that encourages others to link to you, like bait encourages fish to swallow the fishhook. The best linkbait is worth its weight in gold and followed links. So how do you figure out the perfect linkbait for you? Start with these tips. Your Audience’s Interests and Needs You need to know whom you want to attract to your …
It can be intimidating to come up with link-building tactics or marketing campaigns. While those efforts are worthwhile, especially long-term, sometimes it’s nice to just make some concrete on-page changes. Tweaking your website copy doesn’t hurt your standing; it helps, because search engines reward sites for constantly-changing content. And don’t forget to keep track of your analytics – if you notice something isn’t working the way you expected, you can …