Archive for the ‘Social Media’ Category
Is your business on Vine?
Vine is the newest app craze in the world of social media. What is Vine, you ask? In short, Vine is a mobile app that allows you to create six-second video snippets, edit and share them with your friends and followers. The videos are shown in a stream, so you can easily see all the videos your friends share and quickly scroll past videos you do not care to watch. …
Elements of an Effective Online Brand
These days, the internet marketing world is abuzz with the power of “branding”. Really, this isn’t surprising – in a digital world that’s so full of clutter you can barely click on a link for fear of a scam, it’s natural for people to seek out websites that make them feel safe. And chances are if you’ve gone to all the effort to establish yourself as a known, reputable brand …
Easy Ways to Integrate Social Tools into Your Website
Making your website more interactive has myriad advantages, not the least of which is the boost in search-engine rankings your site gets when it’s shared more frequently on social-networking sites. Making your site more social also creates a positive atmosphere for your users by making them feel that their feedback is welcome and valued. This, in turn, improves the public’s perception of your brand and encourages repeat business, because people …
Instant Engagement: 3 Steps to Building a Fan Base Fast
There’s a reason that bloggers and other website owners spend so much time talking about the best way to build an audience online. There’s a big difference between simply building traffic to your website and cultivating the kind of rabid fan base that visits your site over and over again, buying your products and following through on your recommendations. Traffic, in and of itself, is easy to come by – …
Are Facebook Ads Worth the Money?
If you’re having trouble attracting visitors to your web page, paid advertisements might seem like the logical next step. Instead of spending hours and hours using traditional SEO to try to bump your site up the natural SERPs in order to get visitors to your page, the thought of simply being able to pay a few dollars for guaranteed clicks might sound pretty attractive. However, jumping into a program like …
How the Recent Facebook Changes Affect Your Business Marketing Plan
Over the past two months, Facebook has rolled out a number of different changes designed to improve its user experience and to streamline some elements of the site’s operation. And while the publics’ reception of these modifications has been somewhat lukewarm, it’s worth keeping in mind that many of these changes were designed to allow brands and companies to interact with prospective customers more easily. With that in mind, here’s …
Improve Your Social Networking Strategy in 20 Minutes a Day
Google Plus, and Facebook, and Twitter – oh my! Social networking certainly has its advantages for website owners, but trying to figure out how to master all of these various sites can be overwhelming. If you’re a new website owner, you’ve likely read articles talking about how important it is to be active with social media. And it’s true – social networking is booming, and it’s a great way to …
Kansas City, Get Your Business Online: Intuit and Google take on Two States at Once
What’s better than setting up one state’s small businesses with free websites? Setting up two states at the same time! Today Google and Intuit teamed up for Kansas Get Your Business Online, the third installment in Google’s nationwide initiative to get small businesses up and running on the internet. The event was held in Kansas City, which straddles both Kansas and Missouri. Set up at OfficePort, Google and Intuit continued their partnership …
Understanding Social Networking Site Privacy Settings
Certainly, the advent of social networking sites allows businesses to connect with consumers in new and innovative ways, but with this increase in social sharing comes an equally greater risk of unintended information sharing. Chances are you’ve seen news stories about potential hires being passed over due to the discovery of impropriety via social networking site, or of employees let go because of a poorly-considered rant delivered on a public …
Could Google+ Outgrow Facebook? (And What This Means for Website Owners)
It’s hard to believe that it hasn’t even been a month since the initial launch of the Google+ social network – harder still to believe, when you consider all of the hype surrounding a company that isn’t even open to general membership at the moment. And yet, recent survey results show the web’s newest social network charting a growth path similar to the early Facebook. Is it possible that Google+ …