No matter what type of website you’re building, you likely have some type of goal in mind for the visitors who arrive on your pages. Maybe you want your readers to purchase your products or maybe you simply want them to share the information they find on your site with others who are interested in the same topics. Whatever the case, if you want your visitors to take a certain …
Implementing data-driven decision making into your website strategy is critical to succeeding in the world of online marketing – and the free Google Analytics program provides one of the best platforms for achieving this goal. Basically, when you first build your website, you make a lot of assumptions. You assume that the copy you write and the images you choose will be the most engaging options for your target visitors. …
If you build it, they will come – right?! Unfortunately, what works for Field of Dreams doesn’t work nearly as well for our websites, and with good reason. According to Mashable, nearly 150,000 new URLs are added to the web each day, which means that you’re up against some pretty stiff competition to get your site noticed! What this means is that, instead of sitting back and waiting for …
Article marketing has long been used as a method to build backlinks and drive traffic to a website, but in the wake of the Google Panda update, the best practices for using article marketing to grow a site have changed. Let’s look at how this marketing technique used to work, as well as what you need to do now to succeed with article marketing. In the past, article marketing …
No one wants to read website content that sounds like it was pulled directly from the Encyclopedia Britannica! How boring! Instead, people come to your website because they want to get to know you and connect with you, which is why it’s so important to make your web content as engaging as possible. But what does engaging web content look like? For one, it’s bursting with personality. The people reading …
Lately, it seems that every time you turn on the TV, you’re met with yet another news story on how the rise of social networking sites is changing us as a culture – and not for the better! But is there any merit to these ideas? Are we slowly evolving into self-involved, narcissistic shlubs, as the news media would have us believe? And if this is the case, what do …
No matter how nostalgic you might be for the good old days, this isn’t 1999 – sub-par web design just isn’t going to cut it anymore! Poorly designed and executed websites turn off your visitors, decrease sales and conversions and can even lower your rankings in the search engines. There’s just no excuse for it anymore – especially considering the number of great website building tools available online today. If …
If you’ve spent any time reading about website building, you’ve probably come across at least a few articles talking about how important it is to maintain an active presence on social networking sites like Facebook and Twitter. But what if you aren’t ready for the “latest tips and tricks” on how to effectively integrate these tools into your website’s promotional campaign? What if you’re still simply wondering what these sites …
Guest posting: it’s a process that even some seasoned bloggers shy away from. On your own blog, you can post anything without anyone else’s permission or oversight. When guest posting, you might be experiencing editing, compromise, and other delays for the first time. For all its intimidation factors, guest posting is worth the risk for the exposure to new audiences, the new relationships with other bloggers, and the high-quality backlinks. …
Intuit Websites is excited to unveil a new technology that helps you get paid by your customers. Our new Intuit Web Payment is the professional way to accept credit cards on your website – without asking your customers to sign in, sign up or enter bank account information. There are several ways to utilize the Intuit Web Payment offering based on the size of your business and how many items …