Archive for the ‘Website Building Tips’ Category
17 Types of Linkbait Content to Improve Your Site
Attracting attention online is important, whether you run a blog, an ecommerce site or an offline business website. With all of the other sites out there screaming for visitors, being heard above the din can be difficult. Deploying “linkbait” content is a great strategy that will not only bring these visitors to your website, but will have others doing most of the work for you – for free! Word of …
How to Move Your Website
Despite your best intentions when it comes to building and launching your website, situations do occur in which you’ll need to move your website. Maybe your company is going through a re-branding and redesign process and you’d like your website to reflect your new business name. Or maybe you’re moving your website to get away from a hosting provider whose actual up-time never quite reflected the guarantee advertised on their …
Do You Need a Custom Website Design?
On April 5th, we discussed the relative pros and cons of hiring a professional website designer to build a new web presence for your company. However, even asking the question of whether or not you should hire a web developer makes one critical assumption – that every business needs a customized web presence. In fact, the reality is that – in many cases – as long as your business website …
Words That Sell: How to Beef Up Your Website’s Sales Copy
If the words “sales copy” make you think of popular Mad Men character Don Draper and other advertising stereotypes, stop right there! The truth is that every website “sells” something, whether you’re vending physical products, trying to capture leads for an offline business or even just trying to convince people to follow your line of thinking. And since we all “sell” online, we all need to be concerned about making …
7 Essential Steps to a Successful Website Redesign
Thankfully, we’re a long ways off from the terrible website designs of the Geocities days, but that doesn’t mean that your current website couldn’t use a little sprucing up! However, undergoing a website redesign isn’t a simple process, so it’s important to plan ahead to ensure that you wind up with something you love. Here’s a step-by-step guide for tackling a successful website redesign: Step #1 – Determine what you …
Using Testimonials on Your Site
Featuring user recommendations of your products (also known as “testimonials”) on your site is an incredibly powerful way to legitimize your sales claims and offer social proof that encourages your visitors to convert into buyers. According to MarketingExperiments.com – a leading source of data-driven internet marketing recommendations – testimonials are especially useful in a digital environment that’s often fraught with “over-marketing”: “Today’s consumers are fed up with exaggerated and unsubstantiated …
Should You Be Concerned About Duplicate Content Penalties?
There are few subjects in the world of search engine optimization (SEO) that case more fear and confusion than the dreaded “duplicate content penalty”. According to popular legend, if you post content to your site that too closely resembles articles on other web pages (whether unintentionally or purposefully, through the misuse of PLR content, manufacturer’s product descriptions and other stock text), the Googlebot will tag your site as a scammer, …
Why You Need Real-Time Analytics
There’s no arguing with the fact that Google Analytics provides a wealth of free information. Truly, if you were only going to take one single action to improve your website results, it should be to install Google Analytics and make decisions about your website’s future based on the data the program generates. That said, Google Analytics has one major weakness – its data is reported on a daily basis, not …
The Top 7 Split Tests You Should be Running on Your Site
We’ve said it before on this site and we’ll say it again – split testing is a “must do” if you want your website to be as effective and profitable as possible. There’s simply no substitution for running tests that generate data about your visitors’ behavior on your site and then using that information to drive improvements to your website. But just saying, “You should carry out split tests on …
Site Speed: Why It Matters and What You Should Know
From a personal enjoyment standpoint, you know how frustrating it can be to wait around for a slow-loading website. You’ve clicked through a new page because you’re interested in the content posted there – so every second spent waiting makes you less and less interested in what the site has to offer. If it’s your site that’s slow, you could be losing tons of impatient visitors who aren’t willing to …