Archive for the ‘Website Building Tips’ Category
The Top 7 Website Marketing Mistakes (And How to Avoid Them)
Website marketing is a complex practice, but it’s one that’s crucial to master in order to get the most out of the website you’ve invested so much time and effort into building. So as you go about improving your web marketing skills, keep an eye out for the following mistakes. They’re quite common to new website owners, but can easily be avoided if you know what to watch out for. …
Should You Use Pop-Up Banners on Your Site?
We all know how frustrating it can be to read an article online and get interrupted by a pop-up banner asking us to buy something or join a new email list. But the fact that this archaic form of advertising continues to exist must mean that it’s effective, right? So, how do you decide whether to use pop-up banners on your website? Let’s take a look at some of the …
Understanding Stock Image Rights
Let’s say you’re building your company’s new website and use Google Images to find the perfect picture for your home page — the one image that somehow manages to simultaneously capture both the spirit and personality of your business in a single, beautiful frame. You save the picture to your hard drive and upload it to your site. After all, you found the picture on the internet. That means it’s …
Writing Effective PPC Ads for Your Business Website
As we discussed last week, pay-per-click (PPC) ads can be a great way to send a steady stream of visitors back to your website. However, it can also be an easy way to lose your shirt if you aren’t carefully tracking your budget and the ultimate ROI of your advertisements. So today, let’s focus on how to get the most out of your PPC ads by choosing the best wording …
How to Set Up a Business Blog
Although the word “blogging” is associated with personal websites in the digital world, building a business blog actually has a number of different advantages. Not only can business blogs be an incredibly useful tool in branding your business as an authority within your industry, they can also help you to engage visitors and turn them into repeat customers. Today, we’ll look at how business blogs work in more depth, as …
PPC Basics: How to Get Traffic Fast
So far on the Intuit Websites Blog, we’ve talked a lot about how to build traffic by achieving high rankings in the search engine results pages using a process known as search engine optimization (SEO). And while these techniques are incredibly valuable in terms of your site’s long term success, there’s no arguing with the fact that SEO traffic can take a long time to materialize. But what if you …
Easy Ways to Integrate Social Tools into Your Website
Making your website more interactive has myriad advantages, not the least of which is the boost in search-engine rankings your site gets when it’s shared more frequently on social-networking sites. Making your site more social also creates a positive atmosphere for your users by making them feel that their feedback is welcome and valued. This, in turn, improves the public’s perception of your brand and encourages repeat business, because people …
Building an Effective Site Plan for Your Website
So you think you’re ready to start building a website for your business. Maybe you’ve seen a few websites that you like, or you’ve found a template with the design elements you seek. Well, hold your horses! Proper site planning involves a lot more than picking pretty colors or choosing a random template. Before you inadvertently set yourself up to fail, check out the following tips for building an effective …
Build Your Business Website… with the Help of Your Friends
Intuit Websites is pleased to introduce a new Facebook application that makes it easier than ever to build a website: “Build Your Website” on Facebook! Instead of spending your vital time studying up on web development – trying to become a web designer in addition to being a business owner – check out the simple-to-use “Build Your Website” program which can help you get a business page up and running …
5 Steps to Taking Better Website Photos
They say a picture is worth a thousand words, and this is doubly true of website photos, which must both communicate information about an item to a potential buyer and make it look appealing enough to buy. So forget about putting up a couple of quickly taken, poorly thought out product snapshots up on your site. For the amount of time you’ve invested in building your website, it’s worth spending …