Archive for the ‘Website Building Tips’ Category
The Simple Guide to Split Testing
At first, the terminology used to describe split testing can be confusing. A/B split testing? Multivariate analysis? But don’t worry – you don’t need a PhD in Statistics to understand how to use this powerful tool to improve your website! Instead, follow the instructions below to start making data-driven decisions about improvements to your site. But first of all, what is split testing? Put simply, split testing is the process …
Copywriting 101: Crafting a Compelling Call to Action
Whether you’re trying to sell a product, gather leads or encourage readers to contact your office, simply getting your website visitors to take a defined action can be one of the most difficult parts of marketing online. The key to getting the largest number of people possible to take your defined action lies in your call to action – the series of compelling factors that drive them to complete the …
How to Increase Your Email List Signups
Whether or not the old internet marketing axiom, “The money’s in the list!” is really true, there’s no doubt that offering an email newsletter subscription can be a great way to connect with your customers on another level beyond your website’s content. Following up with your visitors in this way can help to increase your sales and bolster the public perception of you and your brand, making an email list …
Smart Navigation Structures for Your Website
For many website owners, navigation structures are an afterthought. Sure, they’ll include a few default pages because some SEO guru told them it was necessary, or they’ll organize their sites based on categories and tags because that’s what their blogging platforms default to. Overall, though, the navigation structures of their sites are created unintentionally as they go along, without any real foresight or strategic planning. But if you’re serious about …
How to Use Heat Maps to Maximize Your Site’s Success
As a website owner, there are tons of tools out there designed to give you more information about the people who visit your website. From Google Analytics’ deep tracking tools to the real-time data updates provided by sites like GetClicky or Chartbeat, it’s easy to get the information you need to make informed decisions about improvements to your website. However, one of the most overlooked site analytics tools out there …
Choosing the Right Web Host
When planning for a new website, there are only two things that you absolutely must purchase – a domain name and a web hosting account. And while domain registration is pretty straightforward, choosing the right web hosting company for your needs can be a bit more complicated. So today, let’s look at what web hosting is and what features you should look for from a hosting company. For starters, if …
Website Security: How to Protect Your Site from Hackers
There’s no question that building a website is a lot of work. You’ve put in tons of effort drafting your content, choosing the right graphics and checking every single link on your site – so why risk having your efforts ruined by hackers or malicious software programs? Unfortunately, with advances in automated hacking programs, every site is a target. You don’t have to be a large bank or online retailer …
Texas, Get Your Business Online – Intuit participates with Google
Maggy the Happy Clown has done her homework. She’s number two for a key Yahoo search, she has a Google Place, a basic Facebook page, and a presence on Yelp. But without her own website, any customer hiring Maggy is taking a leap of faith. So, when Google came to Austin offering free websites for small businesses in Texas, Maggy was at the front of the line. In a recent …
How to Get Other Bloggers to Link to You
Links are the online representations of relationships between two bloggers. Those relationships can span from being peers or readers to close partners and friends. But sometimes it takes a spark to get a fire going. Which of these sparks could get you into a relationship with another blogger? Write interesting content The best bloggers always create interesting, high quality content to share with their audience and only want to link …
How to Optimize Your Blog’s On-Page SEO
When total strangers are coming to your site merely on the recommendation of a search engine, you can feel pretty famous. But to really build a successful blog, you need to keep those readers coming back for more, and you need to keep getting new visitors – and the SERPs (search engine results pages) are great places to get those visitors! Search engines love fresh content first and foremost. Your …