Archive for the ‘Website’ Category
Sites We Love Winner – Frosted By Lesley, Inc
Our Sites We Love winner for the week of 03/26/12 is Frosted By Lesley, Inc! Business owner and website developer, Lesley, took a few moments to tell us about her business and share some tips that may help you with your business dreams! What inspired you to start your business? An avid baker for over 15 years, I caught the cake decorating bug about two years ago. After a while, …
17 Types of Linkbait Content to Improve Your Site
Attracting attention online is important, whether you run a blog, an ecommerce site or an offline business website. With all of the other sites out there screaming for visitors, being heard above the din can be difficult. Deploying “linkbait” content is a great strategy that will not only bring these visitors to your website, but will have others doing most of the work for you – for free! Word of …
How to Move Your Website
Despite your best intentions when it comes to building and launching your website, situations do occur in which you’ll need to move your website. Maybe your company is going through a re-branding and redesign process and you’d like your website to reflect your new business name. Or maybe you’re moving your website to get away from a hosting provider whose actual up-time never quite reflected the guarantee advertised on their …
Is Social Media Important For Your Biz? [INFOGRAPHIC]
Yes it is! More and more small businesses are starting to understand the importance of Social Media and how it can benefit their businesses. Take a look for yourself!
Elements of an Effective Online Brand
These days, the internet marketing world is abuzz with the power of “branding”. Really, this isn’t surprising – in a digital world that’s so full of clutter you can barely click on a link for fear of a scam, it’s natural for people to seek out websites that make them feel safe. And chances are if you’ve gone to all the effort to establish yourself as a known, reputable brand …
Johnny Cupcakes’ Recipe for Success
“Quality is more important than quantity.” It’s a simple rule that Johnny Earle takes pride in following — and has used to build his popular Johnny Cupcakes brand. What started as a joke in 2000, when Earle was just 19 years old, has evolved into a multimillion-dollar company that today also employs his parents, his sister, his neighbor, and his close friends. Earle, who ranked at the top of BusinessWeek’s …
Esaie Couture Design Schools’ Website Is Designed for Success
This week’s success story comes from Wanda Bruno, co-owner of Esaie Couture Design Schools, which offers sewing classes and instructions in New York City. From simple craft projects to dressmaking, Esaie Couture caters to a wide range of skill sets — and can even help you learn what it takes to become a fashion designer. Initially, Bruno knew she needed a presence on the internet for her bricks-and-mortar business. While …
Is Your Website Effective? [INFOGRAPHIC]
People often ask me, “What can I do to make my website more effective?” Ninety-nine percent of the time, my answer is the same — because, no matter how many small-business sites I review, I find similar issues. This infographic shares my top five online business practices. Click the image for an enlarged view.
How to Set Up a Business Blog
Although the word “blogging” is associated with personal websites in the digital world, building a business blog actually has a number of different advantages. Not only can business blogs be an incredibly useful tool in branding your business as an authority within your industry, they can also help you to engage visitors and turn them into repeat customers. Today, we’ll look at how business blogs work in more depth, as …
Content is King… or Queen
My experience at Intuit has taught me that talking about doing something and actually doing it are two completely different matters. One of the jobs I’ve held here involved helping small-business owners to design and create websites. This included writing content for their sites, specifically information about their businesses. I gave them basic guidance about what they might want to consider including (or not including) in their text. I was …