The term “internet marketing” can be confusing, but doesn’t have to be. The stereotypical internet marketer is a snake-oil salesman who uses the internet to prey on unsuspecting consumers, and who presents a mediocre product as a cure-all. However, that is not what internet marketing has to be. Any method of reaching out to potential customers is internet marketing. The core of internet marketing, like all marketing, is understanding the …
Did you see that? Yes, that title made you start reading – and now you’re waiting for me to deliver on it. So here are 9 headline formulas for you to start using in your own copy, both on- and off-line. Take this chance to look back on your past headlines, and see which ones your readers have responded to, then try using some new titles, too. 1. How To …
Is it possible to make more money from your website without getting any more traffic? Yes: increase your conversion rate! The conversion rate of a website is the percentage of people who take a specific action on your site. Yes, sales are one type of conversion, but other website conversions to be paying attention to are the number of newsletter sign-ups or accounts created. So, how do you maximize any …
When you’re setting out to market your website, it’s so hard to know where to begin! Having a checklist is a great way to start, because you can really see how far you have come. Remember: you don’t have to do this all today. Go ahead and print it out so you can see how far you have already come, and you don’t lose momentum when you feel like you’ve …
Why would you want to increase sales on your website? That’s probably a question you can answer. How can you increase those sales? That’s a harder question. Here are a few recommendations for your own ecommerce store, so you can make some changes and see the results. Collect leads Without keeping in touch with your former visitors, your sales and marketing efforts are focused on the people who just happen …