How Websites Helped These Businesses Succeed
Kelli Motsinger
Little Kelli's Playhouse
Astrid Gaiser
Astrid Gaiser Design
Larry Mertz
Eastrock Landscape
www.littlekellisplayhouse.com
Little Kelli's Playhouse
Oxford, MI
Key Benefits of Using Intuit Websites:
  • 30 to 50% of new business from website
  • 20 visitors to website per day
  • Huge time savings
  • Reduced website maintenance costs by over 50%
Intuit Websites Helps Little Kelli's Playhouse Grow Big and Strong
A better way to do it
When Kelli Motsinger was working at daycare centers while she completed her B.A. in Early Childhood Development, she saw a few things she knew she could do better. "I wanted more healthy meal choices, and a better observed sick policy," says Kelli. "One day, I said to my husband, 'if I ran a daycare, I'd do it differently.' And, he said, 'Well, why don't you?'"

And that's how Little Kelli's Playhouse got started.
Finding the best way to build a website
Two years after opening, Kelli, with some help from others, put up a free website to promote the childcare and preschool program. Later, she purchased a domain name, and paid a web hosting company $25 a month for a website that she maintained herself. "There wasn't much included for that fee, and minimal technical support," she says. "The website was unimpressive – it looked like everybody else's out there." About two years ago, Kelli decided it was time to move up a grade. That's when she discovered Intuit Websites.
As easy as 1, 2, 3
"I was so impressed by the Intuit Websites preschool and daycare templates. The designs looked really professional," says Kelli. "And the price was definitely right." She made the switch, updating the content for the new website herself. "It was easy to transfer over," says Kelli. "I put together the information and pictures I wanted, then dropped it into the template."

"'Intuit Websites is so easy," she says. "Anybody can use it."
Getting the attention they deserve
The new website is helping the little business grow, by getting her the attention she knows they deserve. "My last website just wasn't memorable," she says. "Now, almost every time a new customer calls, the first thing they say is, 'we love your website!'"

"I really believe that since I got the Intuit website, business has improved," Kelli says. "People are just so impressed by it." Intuit has also helped the center get more traffic to their website. "Intuit has shown me how I can optimize my website with the right keywords," she says. "They also provide tools for tracking visitors to the site. I'm now getting about 20 visitors a day. For a small outfit like ours, that's a lot!" She's thrilled with the results. "We get about 30 to 50 percent of our new customers from the website."
Saving time and money
The new website is also helping cut costs for the program. "Intuit Websites is much more economical," says Kelli. "More importantly, it's saved me time, which is so precious for me right now. I put as much information as possible on the website, so parents get answers to their questions without having to call. That's been a huge savings for me."

A new website that helps bring more sales, decreases costs, and saves on time. Now that deserves a gold star!
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