How Websites Helped These Businesses Succeed
Kelli Motsinger
Little Kelli's Playhouse
Astrid Gaiser
Astrid Gaiser Design
Larry Mertz
Eastrock Landscape
www.astridgaiser.com
Astrid Gaiser Design
Mountain View, CA
Key Benefits of Using Intuit Websites:
  • Increased sales by 20%
  • Increased web traffic by 1000%
  • Eliminated time spent on calls answering basic questions
  • Converts >50% of customer calls into actual sales
Gaiser Landscape Design Grows its Business with Intuit Websites
A business with deep family roots
The last thing Astrid Gaiser ever wanted to do again was plant a garden.

"I was surrounded by gardeners growing up, and I swore never to touch another plant when I got older," says Astrid. "Then I moved to California. And things just grew too beautifully around here to resist!" It wasn't long before everyone wanted Astrid's gardening advice. A few years later, she was studying horticulture and opening up Astrid Gaiser Design.
Sowing seeds on the web
Astrid knew early on she wanted a website for her company. "A website is the best way to showcase your portfolio," she says. "Your business doesn't look serious if you don't have one."

She considered many ways to create a website, including building her own. After some research, she chose Intuit Websites. "Intuit Websites is extremely easy to use," she says. "I found a template that suited the theme then made a few changes to make it my own. It took less than three days." She especially liked the help she got from Intuit's customer service. "They were very polite with me and patient even when I asked about something that was right under my nose!"
Helping sales bloom
Astrid especially enjoys how the website brings in new business to her shop. "The website has definitely helped increase sales. About 20% of my clients are from the website. And my type of business is usually not very web oriented." Intuit also helps people find Astrid's website when they search online for landscape designers.

"Intuit helps me get my website ranked higher on search engines and online maps," she says. "Now, people find my business on all kinds of search engines I never even thought of. It's a great price for a nice package." She also likes Intuit's online marketing tools. "(They) are definitely the best part of Intuit Websites. They've increased my web traffic ten-fold."
Weeding out the competition
Most importantly, the website helps her differentiate her business from others, showing off her strengths so she doesn't have to rely on dropping prices to win customers. "Having a good website has really helped my business grow, because I can show how I'm different," she explains. "For example, unlike most designers, I work with tropical plants. Clients couldn't know this without either seeing one of my gardens or checking my website. A lot of people hire me because of my website."

Not only does the website help increase sales, it saves on time too. "Fewer people call now only to be discouraged by the fees," she says. "It's wonderfully efficient: about 50 percent of the people that call end up contracting my services." She credits her website with improving her bottom line. "I have definitely saved money in terms of effort and marketing," she concludes. "I can spend more time on my business because Intuit Websites takes care of the marketing for me."

By providing the right marketing tools and service, it looks like Intuit Websites is providing the right growing environment for this small business.
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