Small business owner learning about e-commerce, how to manage his online store

E-Commerce: How to Sell Online

Intuit Websites offers an easy to use online
store for a low monthly fee.

  • Build a store with up to 100 products
  • Integrate your store neatly into your website design
  • Give your customers an easy to use check-out experience

See below for tips on how to make your e–commerce site a success.

30-day free trial, $34.98/month thereafter. Additional merchant account fees may apply.

Getting ready for E-Commerce

The most important step is getting everything prepared to put on your online store.

Managing your Online Store

Once you have your information ready, it's time to post products and get your e-commerce site online.

Take good images of your products

Visitors will be reviewing your product images closely to assess whether they match their needs.

Take your photos during the daytime to ensure there is proper lighting.

You may also want to do some minor editing to the photos, cropping out some of the background to give the product impact.

Organize your products

E-Commerce platforms provide many ways to organize your products to help visitors find them more easily.

Categorize your products into logical groupings. Look at other stores to see how they typically organize similar products.

Write good descriptions of your products

Providing complete information for your products is also important because people may be looking for particular specifications.

To make your descriptions easier to read, consider using a bulleted list to display specifications such as weight, size, and color.

Test the checkout process

Make sure you go through the checkout process so you can verify everything is working properly.

It's always better for you to catch any issues before your potential customers do.

Creating a test order will also give you insight into how orders come in and how to process the orders.

Calculate packaging and shipping costs

In order to get a full sense of your expenditures to calculate your profit, you will want to get an idea of how much each item costs to ship. You may need to weigh each item along with its packaging.

Many advanced e-commerce platforms can calculate shipping based on weight. You may also decide to include your shipping costs with the price of each product and offer free shipping.

Sign up for a merchant services account

In order to accept credit cards online, you will need to sign up for a merchant account.

Some providers require you to have your products in place on your e-commerce website before you can be approved.