Life at Intuit Fortune Story Captures Intuit’s Secret to Self-Reinvention In the audience at Intuit’s recent State of the Company kickoff event was one particularly keen observer—Geoff Colvin of Fortune magazine. Colvin, a senior editor-at-large for Fortune, was at our Mountain View campus to research a feature story about Intuit’s transformation and history of self-disruption. As part of his research, Colvin interviewed several of Intuit’s Written by Intuit Blog team Published Dec 4, 2017 - [Updated Nov 9, 2022] 1 min read In the audience at Intuit’s recent State of the Company kickoff event was one particularly keen observer—Geoff Colvin of Fortune magazine. Colvin, a senior editor-at-large for Fortune, was at our Mountain View campus to research a feature story about Intuit’s transformation and history of self-disruption. As part of his research, Colvin interviewed several of Intuit’s key leaders in order to provide a well-rounded picture of the company’s story. The topics they focused on ran the gamut. CEO Brad Smith spoke to Colvin about our history of transformation and Intuit’s next chapter. Co-founder Scott Cook talked about innovation and customer obsession. Tayloe Stansbury, executive vice president and CTO, spoke of our journey to the cloud, services, data, and AI and machine learning. Sasan Goodarzi, executive vice president and general manager of Intuit’s Small Business Group (SBG), covered SBG’s game plan to win, how we champion those who dare to dream and our global strategy; Dan Wernikoff, executive vice president and general manager of Intuit’s Consumer Tax Group, added insights about our product vision to transform tax and financial freedom for all. And Sherry Whiteley, executive vice president and chief people and places officer, detailed our people and culture, hiring and bringing our whole selves to work. Colvin’s in-depth story went live Oct. 20 on fortune.com, under the headline How Intuit Reinvents Itself (read it here: http://fortune.com/2017/10/20/how-intuit-reinvents-itself/). It contains gems like this one: Intuit “is the Tom Brady of its industry—performing at the top of its game at an age when its onetime peers have long since stopped playing.” Previous Post Intuit Ranked Singapore’s No. 1 Best Workplace Next Post Thank You! Employee Reviews Bring Intuit Ten Awards Written by Intuit Blog team Our team of contributors loves to uncover inspiring stories and share helpful tips to help power your prosperity. Browse Related Articles Social Responsibility Intuit partners with The Farmlink Project to address climate change and combat food waste Life at Intuit How to become a better trans+ and non-binary ally Life at Intuit Here’s how women at Intuit inspire inclusion Taxpayer Empowerment Powering prosperity for women means addressing gender inequities in the tax code Job Readiness Powering prosperity, one community at a time Taxpayer Empowerment Setting the record straight on tax preparation Small Business Intuit acquires IP and hires talent from Proper Finance Canada Growing with Intuit Social Responsibility Intuit and Khan Academy team up to offer free financial education to students and teachers Innovative Thinking A new tool to make taxes more transparent