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Fortune Story Captures Intuit’s Secret to Self-Reinvention

D4D, Growth Story 2017 Intuit State of the Company D4D

In the audience at Intuit’s recent State of the Company kickoff event was one particularly keen observer—Geoff Colvin of Fortune magazine. Colvin, a senior editor-at-large for Fortune, was at our Mountain View campus to research a feature story about Intuit’s transformation and history of self-disruption.

As part of his research, Colvin interviewed several of Intuit’s key leaders in order to provide a well-rounded picture of the company’s story. The topics they focused on ran the gamut. CEO Brad Smith spoke to Colvin about our history of transformation and Intuit’s next chapter. Co-founder Scott Cook talked about innovation and customer obsession. Tayloe Stansbury, executive vice president and CTO, spoke of our journey to the cloud, services, data, and AI and machine learning. Sasan Goodarzi, executive vice president and general manager of Intuit’s Small Business Group (SBG), covered SBG’s game plan to win, how we champion those who dare to dream and our global strategy; Dan Wernikoff, executive vice president and general manager of Intuit’s Consumer Tax Group, added insights about our product vision to transform tax and financial freedom for all. And Sherry Whiteley, executive vice president and chief people and places officer, detailed our people and culture, hiring and bringing our whole selves to work.

Colvin’s in-depth story went live Oct. 20 on, under the headline How Intuit Reinvents Itself (read it here: It contains gems like this one: Intuit “is the Tom Brady of its industry—performing at the top of its game at an age when its onetime peers have long since stopped playing.”





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