America has always been a nation of builders. From the first entrepreneurs who turned an idea and a work ethic into something lasting, to the small business owners who bet on themselves and their businesses every day, the American Dream has never been about where you start. It’s about where you can go.
As the United States prepares to celebrate its 250th anniversary, that spirit feels more alive than ever. And at Intuit, it’s what we’ve been building toward all along. We give people the tools and confidence to prosper, on their own terms.
A dream that started at a kitchen table
In 1983, Intuit founder Scott Cook watched his wife balance the family checkbook and asked a simple question: What if technology could make this easier? More than 40 years later, Intuit has continued to embody that entrepreneurial spirit, growing from a startup into a global platform that now serves over 100 million customers worldwide, including more than 10 million small businesses across the US.
And that founding question hasn’t changed. Intuit still asks every day: How can technology solve the problems that matter most to the people it serves?
Intuit builds for America’s builders
Intuit’s small business customers are real. They have names, families, personal stories—and something very valuable at stake. The florist who turned a lifelong passion into a storefront of beautiful bouquets. The contractor running payroll across different teams for the first time. The rideshare driver squeezing in tax filing between shifts. The military family planning for what comes next as they move again.
For all of them, the hardest part isn’t the paperwork. TurboTax, QuickBooks, Credit Karma, and Mailchimp exist to clear that friction—so the hours lost to invoices, filings, and financial guesswork can go back where they belong, on what matters most. In fact, 78% of customers say Intuit’s AI tools make running their business easier. 68% say those tools give them more time to focus on actual growth.
Intuit is committed to building AI tools responsibly—with data privacy, security, and transparency at the core, so customers and small business owners can trust the technology they rely on every day. Our recent Intuit QuickBooks AI Impact Report shows that 78% of US small and midsize businesses say AI has improved their productivity. AI is impacting and streamlining business operations more than ever, and using AI responsibly has never been more important.
The American Dream has never been just an idea. It’s a business that survives its first year, a family that makes it to the next chapter, and a builder with the tools to keep building.
Removing barriers and building financial confidence
The systems that govern financial life in America are complex. Intuit is proud to give America’s small business owners the financial confidence they need to succeed; the foundation their business is built on.
The US tax code is one of the most complex systems that both taxpayers and small business owners navigate—full of credits, deductions, and compliance requirements that shift year to year. Intuit believes simplifying tax filing and expanding free access is essential to helping every American keep more of what they earn.
Access to capital is another hidden obstacle for many small businesses. When payments take days to settle, small businesses end up absorbing the cost in tighter cash flow, delayed payroll, and unnecessary borrowing. Intuit supports modernizing the payments system so small business owners have faster, more predictable access to the money they’ve already earned.
Intuit’s job is to change that equation and level the playing field. Each year, nearly 40 million Americans file their taxes through TurboTax. More than 140 million returns have been filed for free through TurboTax over the past 12 years, more than all other tax software companies combined. And through QuickBooks, Intuit helps small business owners manage finances, run payroll, and access the tools they need to compete, regardless of size.
250 years in the making
America’s 250th anniversary is a moment to reflect on how far this country has come. Intuit is committed to continuing to empower entrepreneurs and small businesses.
Together, we can help them continue building their success while ensuring the next generation of builders and entrepreneurs has every possible advantage. The dreamers, the doers, the people betting on themselves—they’ve always been the engine of this country.
Intuit is proud to help them build their American dream.
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