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Intuit Welcomes New Chief Product and Design Officer

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We are excited to announce Diego Rodriguez will join the Intuit family as our new executive vice president, chief product and design officer beginning on November 6.

In this newly created role, Rodriguez will be responsible for the design and delivery of Intuit’s product experiences that bring the power of its ecosystem together for consumers, the self-employed, and small businesses around the world. Leading the company’s product management and design communities, he will be in charge of delivering seamless, end-to-end experiences for customers.

“Diego is a well-respected industry leader with deep expertise in brand, digital and mobile design as well as product design and user interface experience,” said Brad Smith, Intuit Chairmain and Chief Executive Officer.“He has an excellent track record of innovation and consumer understanding that will help us create awesome ecosystem-wide experiences for customers and partners.”

Rodriguez joins Intuit from IDEO where he served as a partner and global managing director. He has held a variety of leadership roles during his 17 years at IDEO. Most recently, he led the company’s process for identifying, incubating, and growing its own new ventures, such as IDEO U, CoLab, and Creative Difference. His previous roles included serving as the managing director of IDEO Bay Area as well as creating a core IDEO design discipline, Business Design. Earlier in his career, Rodriguez held roles at Intuit and Hewlett-Packard.

Rodriguez is also deeply invested in the academic community to cultivate future innovators. He was a founding faculty member at the Hasso Plattner Institute of Design at Stanford (aka “the”), is a visiting scientist at the MIT Media Lab, and is a Professor of the Practice at Boise State University. Rodriguez was also an Entrepreneur-in-Residence at Harvard Business School for four years.

“I am honored to become a member of the Intuit team — a design-led organization through-and-through,” said Rodriguez.“Throughout my career, I’ve been fortunate to build products and services that empower people. Joining Intuit is an exciting opportunity to create a profound impact around the world and drive prosperity by design.”

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