{"id":10245,"date":"2023-08-03T14:24:06","date_gmt":"2023-08-03T21:24:06","guid":{"rendered":"https:\/\/intuitblog.com\/?p=10245"},"modified":"2023-08-03T15:47:52","modified_gmt":"2023-08-03T22:47:52","slug":"intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership","status":"publish","type":"post","link":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/","title":{"rendered":"Intuit Named to FIDO Alliance Board in Recognition of Passwordless Authentication Standards Leadership"},"content":{"rendered":"\n

Every day, our employees set out to solve customer problems and deliver seamless experiences, propelled by our AI-driven expert platform strategy<\/a> and mission to power prosperity around the world. Part of delivering on this means delivering industry-leading customer experiences for more than 100 million consumer and small business customers with Intuit TurboTax<\/a>, Credit Karma<\/a>, QuickBooks<\/a>, and Mailchimp<\/a>.<\/p>\n\n\n\n

Today, our commitment to  passwordless authentication technology advancements and standards is being recognized by the industry with Intuit\u2019s appointment to the FIDO Alliance Board of Directors<\/a>, with Intuit Head of Product for Authentication, Rakan Khalid, serving as Board Delegate.<\/p>\n\n\n\n

The FIDO Alliance is an open industry association driven by hundreds of global tech companies (enterprise, payments, telecom, government, healthcare, etc.) focused on reducing reliance on passwords by building open authentication standards that are more secure than traditional passwords, simpler for consumers to use, and easier to deploy and manage. FIDO authentication replaces outdated, password-only sign-ins with secure and fast sign-in experiences, allowing users to simply sign in with passkeys across their devices with a biometric or a security key. With over four billion devices now supporting FIDO protocols, demand for the standard is growing across the identity and authentication space. <\/p>\n\n\n\n

Intuit began a multi-year FIDO journey in 2018<\/a> to reduce customer friction and enhance security, at lower operating costs. By deploying a passwordless solution for customer authentication, Intuit reduced customer friction through authentication success rates of 95% to 97% when compared to a baseline of 80% for legacy multi-factor authentication and 70% faster sign-in speeds over non-FIDO sign-ins.<\/p>\n\n\n\n

Looking ahead, Intuit intends to explore multi-device passkey technology as the next frontier on its authentication journey.<\/p>\n\n\n\n

\u201cRobust identity capabilities are central to seamlessly connecting customers to our products, unlocking value and experiences, and securing experiences, services and data across our platform,\u201d said Amit Jere, Intuit\u2019s Vice President of Identity.  \u201cWe\u2019re thrilled to apply this expertise to the FIDO Alliance board and contribute to the broader mission of simplifying and fortifying authentication for consumers.\u201d<\/p>\n\n\n\n

\u201cIntuit\u2019s platform serves 100 million customers, and their proven ability to uniquely identify and manage access rights and permissions at this scale will provide the FIDO Alliance with valuable insights and best practices as we work to eliminate the vulnerabilities and friction presented by traditional passwords,\u201d said Andrew Shikiar, Executive Director and CMO of the FIDO Alliance. \u201cWe look forward to Rakan\u2019s contributions to the board as part of our industry-leading efforts to provide simpler, stronger authentication.\u201d<\/p>\n\n\n\n

For more information on The FIDO Alliance and its mission, please visit https:\/\/fidoalliance.org\/overview\/<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Intuit\u2019s deep expertise in building secure, convenient, and flexible identity verification and authentication capabilities will help advance FIDO\u2019s mission to eliminate consumer reliance on traditional password authentication<\/p>\n","protected":false},"author":151418428,"featured_media":10246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":true,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1392,237496409],"tags":[],"intuit_collection":[237496413],"intuit_series":[],"coauthors":[1399],"class_list":["post-10245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-social","category-tech-innovation","intuit_collection-recent-stories"],"yoast_head":"\nIntuit Named to FIDO Alliance Board in Recognition of Passwordless Authentication Standards Leadership - Intuit Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intuit Named to FIDO Alliance Board in Recognition of Passwordless Authentication Standards Leadership - Intuit Blog\" \/>\n<meta property=\"og:description\" content=\"Intuit\u2019s deep expertise in building secure, convenient, and flexible identity verification and authentication capabilities will help advance FIDO\u2019s mission to eliminate consumer reliance on traditional password authentication\" \/>\n<meta property=\"og:url\" content=\"https:\/\/intuitblog.com\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/\" \/>\n<meta property=\"og:site_name\" content=\"Intuit Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intuit\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-03T21:24:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T22:47:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/06\/intuit-logo-white.Intuit_Logo_WhiteonSuperBlue_1400x600.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Intuit Blog team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Intuit\" \/>\n<meta name=\"twitter:site\" content=\"@Intuit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Intuit Blog team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/\"},\"author\":{\"name\":\"Tori Huber\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#\\\/schema\\\/person\\\/7518208b3f445b0435b44c1076f25181\"},\"headline\":\"Intuit Named to FIDO Alliance Board in Recognition of Passwordless Authentication Standards Leadership\",\"datePublished\":\"2023-08-03T21:24:06+00:00\",\"dateModified\":\"2023-08-03T22:47:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/\"},\"wordCount\":437,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/AdobeStock_169953435.jpeg\",\"articleSection\":[\"News\",\"Tech Innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/\",\"url\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/\",\"name\":\"Intuit Named to FIDO Alliance Board in Recognition of Passwordless Authentication Standards Leadership - Intuit Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/AdobeStock_169953435.jpeg\",\"datePublished\":\"2023-08-03T21:24:06+00:00\",\"dateModified\":\"2023-08-03T22:47:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/AdobeStock_169953435.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/AdobeStock_169953435.jpeg\",\"width\":4500,\"height\":3000,\"caption\":\"Female hands using laptop with padlock hologram on screen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/innovative-thinking\\\/tech-innovation\\\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intuit Named to FIDO Alliance Board in Recognition of Passwordless Authentication Standards Leadership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/\",\"name\":\"Intuit Blog\",\"description\":\"Powering Financial Prosperity\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#organization\",\"name\":\"Intuit\",\"url\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Intuit_256x256.webp\",\"contentUrl\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Intuit_256x256.webp\",\"width\":256,\"height\":256,\"caption\":\"Intuit\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.intuit.com\\\/blog\\\/intuit\",\"https:\\\/\\\/www.intuit.com\\\/blog\\\/Intuit\",\"https:\\\/\\\/www.intuit.com\\\/blog\\\/wiki\\\/Intuit\",\"https:\\\/\\\/www.intuit.com\\\/blog\\\/company\\\/intuit\",\"https:\\\/\\\/www.intuit.com\\\/blog\\\/wiki\\\/Q1318848\",\"https:\\\/\\\/www.intuit.com\\\/blog\\\/@Intuit\",\"https:\\\/\\\/www.intuit.com\\\/blog\\\/intuit\",\"https:\\\/\\\/www.intuit.com\\\/blog\\\/organization\\\/intuit\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#\\\/schema\\\/person\\\/7518208b3f445b0435b44c1076f25181\",\"name\":\"Tori Huber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/avatar\\\/4b1127b5f3b10b2e15e78fd329e92557762814e4d4859996e3804842963e0682?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/avatar\\\/4b1127b5f3b10b2e15e78fd329e92557762814e4d4859996e3804842963e0682?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/avatar\\\/4b1127b5f3b10b2e15e78fd329e92557762814e4d4859996e3804842963e0682?s=96&d=identicon&r=g\",\"caption\":\"Tori Huber\"},\"url\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/author\\\/torihuber\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intuit Named to FIDO Alliance Board in Recognition of Passwordless Authentication Standards Leadership - Intuit Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/","og_locale":"en_US","og_type":"article","og_title":"Intuit Named to FIDO Alliance Board in Recognition of Passwordless Authentication Standards Leadership - Intuit Blog","og_description":"Intuit\u2019s deep expertise in building secure, convenient, and flexible identity verification and authentication capabilities will help advance FIDO\u2019s mission to eliminate consumer reliance on traditional password authentication","og_url":"https:\/\/intuitblog.com\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/","og_site_name":"Intuit Blog","article_publisher":"https:\/\/www.facebook.com\/intuit","article_published_time":"2023-08-03T21:24:06+00:00","article_modified_time":"2023-08-03T22:47:52+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/06\/intuit-logo-white.Intuit_Logo_WhiteonSuperBlue_1400x600.png","type":"image\/png"}],"author":"Intuit Blog team","twitter_card":"summary_large_image","twitter_creator":"@Intuit","twitter_site":"@Intuit","twitter_misc":{"Written by":"Intuit Blog team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/#article","isPartOf":{"@id":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/"},"author":{"name":"Tori Huber","@id":"https:\/\/www.intuit.com\/blog\/#\/schema\/person\/7518208b3f445b0435b44c1076f25181"},"headline":"Intuit Named to FIDO Alliance Board in Recognition of Passwordless Authentication Standards Leadership","datePublished":"2023-08-03T21:24:06+00:00","dateModified":"2023-08-03T22:47:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/"},"wordCount":437,"publisher":{"@id":"https:\/\/www.intuit.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intuit.com\/blog\/wp-content\/uploads\/2023\/08\/AdobeStock_169953435.jpeg","articleSection":["News","Tech Innovation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/","url":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/","name":"Intuit Named to FIDO Alliance Board in Recognition of Passwordless Authentication Standards Leadership - Intuit Blog","isPartOf":{"@id":"https:\/\/www.intuit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/#primaryimage"},"image":{"@id":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intuit.com\/blog\/wp-content\/uploads\/2023\/08\/AdobeStock_169953435.jpeg","datePublished":"2023-08-03T21:24:06+00:00","dateModified":"2023-08-03T22:47:52+00:00","breadcrumb":{"@id":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/#primaryimage","url":"https:\/\/www.intuit.com\/blog\/wp-content\/uploads\/2023\/08\/AdobeStock_169953435.jpeg","contentUrl":"https:\/\/www.intuit.com\/blog\/wp-content\/uploads\/2023\/08\/AdobeStock_169953435.jpeg","width":4500,"height":3000,"caption":"Female hands using laptop with padlock hologram on screen"},{"@type":"BreadcrumbList","@id":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/tech-innovation\/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.intuit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Intuit Named to FIDO Alliance Board in Recognition of Passwordless Authentication Standards Leadership"}]},{"@type":"WebSite","@id":"https:\/\/www.intuit.com\/blog\/#website","url":"https:\/\/www.intuit.com\/blog\/","name":"Intuit Blog","description":"Powering Financial Prosperity","publisher":{"@id":"https:\/\/www.intuit.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intuit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intuit.com\/blog\/#organization","name":"Intuit","url":"https:\/\/www.intuit.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intuit.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intuit.com\/blog\/wp-content\/uploads\/2023\/08\/Intuit_256x256.webp","contentUrl":"https:\/\/www.intuit.com\/blog\/wp-content\/uploads\/2023\/08\/Intuit_256x256.webp","width":256,"height":256,"caption":"Intuit"},"image":{"@id":"https:\/\/www.intuit.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.intuit.com\/blog\/intuit","https:\/\/www.intuit.com\/blog\/Intuit","https:\/\/www.intuit.com\/blog\/wiki\/Intuit","https:\/\/www.intuit.com\/blog\/company\/intuit","https:\/\/www.intuit.com\/blog\/wiki\/Q1318848","https:\/\/www.intuit.com\/blog\/@Intuit","https:\/\/www.intuit.com\/blog\/intuit","https:\/\/www.intuit.com\/blog\/organization\/intuit"]},{"@type":"Person","@id":"https:\/\/www.intuit.com\/blog\/#\/schema\/person\/7518208b3f445b0435b44c1076f25181","name":"Tori Huber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intuit.com\/blog\/avatar\/4b1127b5f3b10b2e15e78fd329e92557762814e4d4859996e3804842963e0682?s=96&d=identicon&r=g","url":"https:\/\/www.intuit.com\/blog\/avatar\/4b1127b5f3b10b2e15e78fd329e92557762814e4d4859996e3804842963e0682?s=96&d=identicon&r=g","contentUrl":"https:\/\/www.intuit.com\/blog\/avatar\/4b1127b5f3b10b2e15e78fd329e92557762814e4d4859996e3804842963e0682?s=96&d=identicon&r=g","caption":"Tori Huber"},"url":"https:\/\/www.intuit.com\/blog\/author\/torihuber\/"}]}},"header_image":10246,"jetpack_featured_media_url":"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/08\/AdobeStock_169953435.jpeg","jetpack_shortlink":"https:\/\/wp.me\/paMY30-2Ff","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/posts\/10245","targetHints":{"allow":["GET","POST","PUT","PATCH"]}}],"collection":[{"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/users\/151418428"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/comments?post=10245"}],"version-history":[{"count":3,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/posts\/10245\/revisions"}],"predecessor-version":[{"id":10251,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/posts\/10245\/revisions\/10251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/media\/10246"}],"wp:attachment":[{"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/media?parent=10245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/categories?post=10245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/tags?post=10245"},{"taxonomy":"intuit_collection","embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/intuit_collection?post=10245"},{"taxonomy":"intuit_series","embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/intuit_series?post=10245"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/coauthors?post=10245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}