{"id":10574,"date":"2023-10-04T15:30:21","date_gmt":"2023-10-04T22:30:21","guid":{"rendered":"https:\/\/intuitblog.com\/?p=10574"},"modified":"2025-10-08T07:24:39","modified_gmt":"2025-10-08T14:24:39","slug":"intuit-quickbooks-annual-report-2023","status":"publish","type":"post","link":"https:\/\/www.intuit.com\/blog\/global-stories\/intuit-quickbooks-annual-report-2023\/","title":{"rendered":"Small Business Insights from the Intuit QuickBooks Small Business Index Annual Report 2023"},"content":{"rendered":"\n<div class=\"rkv-jump-links \">\n\n\t<h2>\n\tTable of Contents\t<\/h2>\n\t<a href=#overview>Overview<\/a><a href=#key-findings>Key findings<\/a><a href=#big-data-actionable-insights>Big data, actionable insights<\/a>\t\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Overview<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"youtube-player embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QP_1LcrXx0s?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Small businesses play a pivotal role in the global economy as engines of innovation and job creation. Despite their critical importance, the insights needed to fully understand the health and challenges of small businesses have been in short supply. Until now.&nbsp;<br><br>This year marks the inaugural release of the <strong><a href=\"https:\/\/digitalasset.intuit.com\/render\/content\/dam\/intuit\/sbseg\/en_us\/Blog\/Downloadable-assset\/Ebook\/intuit-quickbooks-small-business-index-annual-report-2023.pdf?cid=dig_TOF_QBB_blog_US_EN_SMBIndex_AR_hub_PDF\" target=\"_blank\">Intuit QuickBooks Small Business Index Annual Report<\/a><\/strong>. The report provides a rigorous and comprehensive analysis of the small business landscape in the US, Canada, and the UK, examining why small business employment has declined in 2023 when overall employment levels have been increasing. The answer uncovers small business sensitivity to the effects of inflation and rising interest rates \u2014 limiting funding access and growth. The report analysis also delves into the impact of digitization and how small businesses are using digital tools such as software, apps, and e-commerce to manage their business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/BWages_RodgersQB_0180-Edit.jpg?w=1024\" alt=\"\" class=\"wp-image-10599\" srcset=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/BWages_RodgersQB_0180-Edit.jpg 6720w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/BWages_RodgersQB_0180-Edit.jpg?resize=150,100 150w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/BWages_RodgersQB_0180-Edit.jpg?resize=300,200 300w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/BWages_RodgersQB_0180-Edit.jpg?resize=768,512 768w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/BWages_RodgersQB_0180-Edit.jpg?resize=1024,683 1024w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/BWages_RodgersQB_0180-Edit.jpg?resize=1536,1024 1536w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/BWages_RodgersQB_0180-Edit.jpg?resize=2048,1365 2048w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/BWages_RodgersQB_0180-Edit.jpg?resize=740,493 740w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/BWages_RodgersQB_0180-Edit.jpg?resize=1440,960 1440w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/BWages_RodgersQB_0180-Edit.jpg?resize=720,480 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Findings draw from a detailed new analysis of official statistics, employment trends from the <a href=\"https:\/\/quickbooks.intuit.com\/r\/small-business-data\/index\/?cid=dig_TOF_QBB_blog_US_EN_SMBIndex_AR_hub\" target=\"_blank\">Intuit QuickBooks Small Business Index<\/a>, and surveys of more than 5,000 small businesses. The report also builds on new analysis of anonymized expenditure and savings data provided by more than 3 million Intuit QuickBooks customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report was produced in collaboration between Intuit QuickBooks and an international team of economists led by Professor Ufuk Akcigit, the Arnold C. Harberger Professor of Economics at the University of Chicago.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"youtube-player embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ho4TYdyMk58?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Providing a unique and timely analysis of the current state of small businesses, the report highlights why the future health of the economy depends on small business success today.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read below for the most important findings from the report and download the full PDF.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/digitalasset.intuit.com\/render\/content\/dam\/intuit\/sbseg\/en_us\/Blog\/Downloadable-assset\/Ebook\/intuit-quickbooks-small-business-index-annual-report-2023.pdf?cid=dig_TOF_QBB_blog_US_EN_SMBIndex_AR_hub_PDF\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" height=\"622\" width=\"1024\" src=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Intuit-QuickBooks-Small-Business-Index-Annual-Report-2023-Cover-Page.jpg?w=1024\" alt=\"\" class=\"wp-image-10607\" srcset=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Intuit-QuickBooks-Small-Business-Index-Annual-Report-2023-Cover-Page.jpg 4200w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Intuit-QuickBooks-Small-Business-Index-Annual-Report-2023-Cover-Page.jpg?resize=150,91 150w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Intuit-QuickBooks-Small-Business-Index-Annual-Report-2023-Cover-Page.jpg?resize=300,182 300w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Intuit-QuickBooks-Small-Business-Index-Annual-Report-2023-Cover-Page.jpg?resize=768,466 768w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Intuit-QuickBooks-Small-Business-Index-Annual-Report-2023-Cover-Page.jpg?resize=1024,622 1024w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Intuit-QuickBooks-Small-Business-Index-Annual-Report-2023-Cover-Page.jpg?resize=1536,933 1536w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Intuit-QuickBooks-Small-Business-Index-Annual-Report-2023-Cover-Page.jpg?resize=2048,1243 2048w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Intuit-QuickBooks-Small-Business-Index-Annual-Report-2023-Cover-Page.jpg?resize=740,449 740w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Intuit-QuickBooks-Small-Business-Index-Annual-Report-2023-Cover-Page.jpg?resize=1440,874 1440w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Intuit-QuickBooks-Small-Business-Index-Annual-Report-2023-Cover-Page.jpg?resize=720,437 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Read more about actionable insights for <a href=\"https:\/\/quickbooks.intuit.com\/r\/small-business-data\/index-annual-report-small-business-success-2023\/?cid=dig_TOF_QBB_blog_US_EN_SMBIndex_AR_hub\" target=\"_blank\">small businesses<\/a>, <a href=\"https:\/\/quickbooks.intuit.com\/r\/small-business-data\/index-annual-report-small-business-policy-2023\/?cid=dig_TOF_QBB_blog_US_EN_SMBIndex_AR_hub\" target=\"_blank\">policymakers<\/a>, and <a href=\"https:\/\/quickbooks.intuit.com\/r\/small-business-data\/index-annual-report-accountant-learnings-2023\/?cid=dig_TOF_QBB_blog_US_EN_SMBIndex_AR_hub\" target=\"_blank\">accountants<\/a> from this year\u2019s report.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key findings<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Small businesses play a critical role in the US, Canadian, and UK economies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More than <strong>98%<\/strong> of employers in the US, Canada, and the UK are small businesses.<\/li>\n\n\n\n<li>Small businesses provide <strong>36% <\/strong>of US jobs, <strong>47%<\/strong> of Canada\u2019s jobs, and <strong>44%<\/strong> of UK jobs.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"305\" src=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Employers2.png\" alt=\"\" class=\"wp-image-10600\" srcset=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Employers2.png 900w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Employers2.png?resize=150,51 150w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Employers2.png?resize=300,102 300w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Employers2.png?resize=768,260 768w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Employers2.png?resize=740,251 740w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/Employers2.png?resize=720,244 720w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Inflation and interest rates are creating unique challenges for small businesses<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"305\" src=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Spending.png\" alt=\"\" class=\"wp-image-10601\" srcset=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Spending.png 900w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Spending.png?resize=150,51 150w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Spending.png?resize=300,102 300w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Spending.png?resize=768,260 768w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Spending.png?resize=740,251 740w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Spending.png?resize=720,244 720w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <a href=\"https:\/\/quickbooks.intuit.com\/r\/small-business-data\/index\/\" target=\"_blank\">Intuit QuickBooks Small Business Index<\/a> shows <strong>negative<\/strong> <strong>small business employment growth<\/strong> in the US, Canada, and the UK during the first half of 2023 following interest rate increases.<\/li>\n\n\n\n<li>Compared to pre-pandemic levels, average monthly credit card expenditure is up by an average of <strong>20%<\/strong> \u2014 creating potential vulnerabilities.<\/li>\n\n\n\n<li>At the same time, monthly credit card payments made by small businesses are <strong>26%<\/strong> higher, on average, than before the pandemic.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"305\" src=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Repayments.png\" alt=\"\" class=\"wp-image-10602\" srcset=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Repayments.png 900w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Repayments.png?resize=150,51 150w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Repayments.png?resize=300,102 300w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Repayments.png?resize=768,260 768w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Repayments.png?resize=740,251 740w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Repayments.png?resize=720,244 720w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnything that we purchase increased, whether it&#8217;s packaging, fertilizer, gas, any software, expenses, trash pickup, everything&#8217;s increased. I tried to pass that on to the customer a little bit. But I know that we did not pass all of that on, which is unfortunate.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-Ashley Rodgers, Business owner, Rodgers Greens and Roots<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Funding is a persistent challenge for small businesses<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Roughly half of small business owners surveyed in the US, Canada, and the UK have <strong>self-funded<\/strong> their business (58% in the US, 51% in Canada, 48% in the UK) \u2014&nbsp;often by working other jobs.<\/li>\n\n\n\n<li><strong>Young businesses <\/strong>and <strong>businesses<\/strong> <strong>owned by women and underrepresented racial groups<\/strong> often face greater challenges getting funding. For example, small businesses owned by underrepresented racial groups in the US are twice as likely to say getting funding is currently their <strong>number-one challenge<\/strong>.<\/li>\n\n\n\n<li>Small businesses that applied for credit from banks that were well-financed before recent interest rate rises received <strong>more funding<\/strong> than those working with less well-financed banks.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"259\" src=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Self-funded.png\" alt=\"\" class=\"wp-image-10603\" srcset=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Self-funded.png 900w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Self-funded.png?resize=150,43 150w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Self-funded.png?resize=300,86 300w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Self-funded.png?resize=768,221 768w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Self-funded.png?resize=740,213 740w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/US-CAN-UK-Self-funded.png?resize=720,207 720w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Small businesses making more use of digital tools are more likely to be growing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detailed analysis of surveys commissioned by Intuit QuickBooks in the US, Canada, and the UK, reveals a <strong>correlation<\/strong> between <strong>higher use of digital tools<\/strong> and better business performance.<\/li>\n\n\n\n<li>For example, US small businesses <strong>using 8 or more digital tools to manage different areas of their business<\/strong> are almost twice as likely to report revenue growth and almost three times more likely to have expanded their workforce over the 12 months prior to April 2023 than small businesses using just up to 2 digital tools.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This analysis is based on <strong>the full spectrum<\/strong> of digital tools used by small businesses including social media, e-commerce, accounting software, HR and payroll software, email marketing, payments, and sales platforms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"288\" src=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/USAEmploymentGrowth.png\" alt=\"\" class=\"wp-image-10604\" srcset=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/USAEmploymentGrowth.png 900w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/USAEmploymentGrowth.png?resize=150,48 150w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/USAEmploymentGrowth.png?resize=300,96 300w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/USAEmploymentGrowth.png?resize=768,246 768w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/USAEmploymentGrowth.png?resize=740,237 740w, https:\/\/intuitblog.com\/wp-content\/uploads\/2023\/10\/USAEmploymentGrowth.png?resize=720,230 720w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Big data, actionable insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Powering prosperity for small businesses starts with data\u2014and ends with action.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year\u2019s Annual Report provides an in-depth look at why the health and success of small businesses is critical to a thriving economy. Their success depends not only on the actions of business owners, but a larger community of drivers and advisors. From the policymakers pushing for better government support to the accountants playing an advisory role, small business stakeholders are crucial partners.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside the report, we\u2019ve published recommendations on how businesses, policymakers, and <a href=\"https:\/\/www.intuit.com\/accountants\/\" target=\"_blank\">accountants<\/a> can take action for small business resilience based on the data.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"youtube-player embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/jQQjIWS3XF8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more about actionable insights for&nbsp;<\/strong><strong><a href=\"https:\/\/quickbooks.intuit.com\/r\/small-business-data\/index-annual-report-small-business-success-2023\/?cid=dig_TOF_QBB_blog_US_EN_SMBIndex_AR_hub\"target=\"_blank\"  rel=\"noreferrer noopener\" target=\"_blank\">small businesses<\/a><\/strong><strong>&nbsp;from this year\u2019s report.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more about actionable insights for&nbsp;<\/strong><strong><a href=\"https:\/\/quickbooks.intuit.com\/r\/small-business-data\/index-annual-report-small-business-policy-2023\/?cid=dig_TOF_QBB_blog_US_EN_SMBIndex_AR_hub\"target=\"_blank\"  rel=\"noreferrer noopener\" target=\"_blank\">policymakers<\/a><\/strong><strong>&nbsp;from this year\u2019s report.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more about actionable insights for&nbsp;<\/strong><strong><a href=\"https:\/\/quickbooks.intuit.com\/r\/small-business-data\/index-annual-report-accountant-learnings-2023\/?cid=dig_TOF_QBB_blog_US_EN_SMBIndex_AR_hub\"target=\"_blank\"  rel=\"noreferrer noopener\" target=\"_blank\">accountants<\/a><\/strong><strong>&nbsp;from this year\u2019s report.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the Intuit QuickBooks Small Business Index Annual Report 2023 and learn key insights about the small business landscape.<\/p>\n","protected":false},"author":151418428,"featured_media":10623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":true,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[237495965,237496403,237496405],"tags":[],"intuit_collection":[],"intuit_series":[],"coauthors":[1399],"class_list":["post-10574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-stories","category-innovative-thinking","category-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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