{"id":13275,"date":"2025-04-14T00:00:05","date_gmt":"2025-04-14T07:00:05","guid":{"rendered":"https:\/\/intuitblog.com\/?p=13275"},"modified":"2025-04-18T14:14:35","modified_gmt":"2025-04-18T21:14:35","slug":"accelerating-money-innovation-with-deserve-technology-platform-and-talent","status":"publish","type":"post","link":"https:\/\/www.intuit.com\/blog\/news-social\/accelerating-money-innovation-with-deserve-technology-platform-and-talent\/","title":{"rendered":"Accelerating Money Innovation with Deserve Technology Platform and Talent\u00a0"},"content":{"rendered":"\n<p>Intuit has signed an agreement to acquire key technology and welcome talented team members from Deserve, a mobile-first fintech company. This directly supports Intuit\u2019s connected business platform strategy to help customers run and grow their business all in one place.&nbsp;<\/p>\n\n\n\n<p>This agreement aligns to our strategy to further invest in and expand our money offerings to support our goal of addressing the critical challenges businesses face: managing cash flow and gaining real-time financial visibility. These challenges are significant, with over 80% of business failures linked to cash flow issues.<\/p>\n\n\n\n<p>&#8220;With Deserve&#8217;s technology we&#8217;re further investing in our efforts to revolutionize money management. I couldn&#8217;t be more excited to work with the talented team members from Deserve as we fuel businesses&#8217; growth and empower them to thrive,&#8221; said James Barrese, Senior Vice President of Fintech at Intuit.<\/p>\n\n\n\n<p>&#8220;I&#8217;m proud of our mobile-first technology platform we&#8217;ve built at Deserve and the team that brought us to this critical milestone. I couldn&#8217;t be more excited to bring our technology to Intuit, a global leader in financial solutions, where we will have a significant impact on consumers and businesses,&#8221; said Kalpesh Kapadia, Co-Founder and CEO of Deserve.&nbsp;<\/p>\n\n\n\n<p>Upon close of this agreement, select team members will be joining Intuit. The Palo Alto-based employees will join the Mountain View team and the Pune-based team members will continue to work from Pune, India. The deal is expected to close in Q3 FY25. Terms of the transaction haven&#8217;t been disclosed.<\/p>\n\n\n\n<p><em>This transaction closed on April 18, 2025.<\/em><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intuit has signed an agreement to acquire key technology and welcome talented team members from Deserve, a mobile-first fintech company. This directly supports Intuit\u2019s connected business platform strategy to help customers run and grow their business all in one place.&nbsp; This agreement aligns to our strategy to further invest in and expand our money offerings<\/p>\n","protected":false},"author":151417813,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1392],"tags":[],"intuit_collection":[],"intuit_series":[],"coauthors":[1399],"class_list":["post-13275","post","type-post","status-publish","format-standard","hentry","category-news-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accelerating Money Innovation with Deserve Technology Platform and Talent\u00a0 - Intuit Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intuit.com\/blog\/news-social\/accelerating-money-innovation-with-deserve-technology-platform-and-talent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accelerating Money Innovation with Deserve Technology Platform and Talent\u00a0 - Intuit Blog\" \/>\n<meta property=\"og:description\" content=\"Intuit has signed an agreement to acquire key technology and welcome talented team members from Deserve, a mobile-first fintech company. 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