{"id":14374,"date":"2025-11-13T08:17:50","date_gmt":"2025-11-13T16:17:50","guid":{"rendered":"https:\/\/intuitblog.com\/?p=14374"},"modified":"2025-11-24T10:08:43","modified_gmt":"2025-11-24T18:08:43","slug":"fueling-the-next-generation-of-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.intuit.com\/blog\/social-responsibility\/job-readiness\/fueling-the-next-generation-of-entrepreneurs\/","title":{"rendered":"Fueling the Next Generation of Entrepreneurs"},"content":{"rendered":"\n<p>November is <a href=\"https:\/\/www.intuit.com\/blog\/innovative-thinking\/small-business\/national-entrepreneurship-month\/\" >National Entrepreneurship Month<\/a>, an opportunity to recognize the dreamers who dare to build something from nothing. It\u2019s a time to celebrate innovation, resilience, and the belief that, given the right tools, anyone can turn a dream into a lasting business.<\/p>\n\n\n\n<p>A new generation of entrepreneurs is emerging across the country. Recent survey data shows that 37% of Gen Z want to start a side hustle, and 26% of young adults already have a side hustle.<sup>1<\/sup><\/p>\n\n\n\n<p><a href=\"https:\/\/www.intuit.com\/blog\/innovative-thinking\/gen-z-entrepreneurs\/\" >Gen Z students are dreaming big<\/a>, designing new products and creating innovative solutions, all before they even graduate high school. They\u2019re starting everything from neighborhood businesses serving the local community to tech companies with customers around the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An Internship on Wheels<\/strong><\/h2>\n\n\n\n<p>Sometimes all a student needs is a little push in the right direction to put inspiration in motion. That\u2019s where Intuit steps in \u2014 helping young entrepreneurs gain the real-world skills and confidence they need to launch their ideas.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.intuit.com\/company\/corporate-responsibility\/prosperity-hub\/school-districts\/\" target=\"_blank\">The Intuit Food Truck Program<\/a> is a free program that gives students the chance to experience what it takes to start a business. By providing fully-equipped food trucks, entrepreneurial finance curriculum, and real-world tools like QuickBooks and Mailchimp, the Intuit Food Truck Program allows students to learn by doing and turn creativity and collaboration into lifelong entrepreneurial confidence.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.intuit.com\/blog\/global-stories\/intuit-food-truck-program-entrepreneurial-dreams\/\" >Giovani<\/a>, a senior at Polytechnic High School in Los Angeles and Intuit Food Truck program participant, is an example of what can happen when students are given not just encouragement, but real responsibility. With his recent hands-on experience running the Poly Prime food truck, he\u2019s no longer just dreaming of owning a restaurant one day \u2014 he\u2019s got the roadmap needed to get there.&nbsp;<\/p>\n\n\n\n<p><strong>\u201cAt Intuit, we\u2019ve spent decades helping entrepreneurs turn their ideas into action,&nbsp; and now we\u2019re helping students do the same,\u201d said Dave Zasada, Vice President of Corporate Responsibility at Intuit. \u201cBecause when young people gain the confidence to believe in their dreams, the possibilities are endless.\u201d<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/FoodTruck_IntuitDomeFieldTrip-01545.jpg?w=1024\" alt=\"A group of students wearing aprons and hats prepare food in a commercial kitchen\" class=\"wp-image-14378\" srcset=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/FoodTruck_IntuitDomeFieldTrip-01545.jpg 2500w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/FoodTruck_IntuitDomeFieldTrip-01545.jpg?resize=150,100 150w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/FoodTruck_IntuitDomeFieldTrip-01545.jpg?resize=300,200 300w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/FoodTruck_IntuitDomeFieldTrip-01545.jpg?resize=768,512 768w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/FoodTruck_IntuitDomeFieldTrip-01545.jpg?resize=1024,683 1024w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/FoodTruck_IntuitDomeFieldTrip-01545.jpg?resize=1536,1024 1536w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/FoodTruck_IntuitDomeFieldTrip-01545.jpg?resize=2048,1366 2048w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/FoodTruck_IntuitDomeFieldTrip-01545.jpg?resize=740,493 740w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/FoodTruck_IntuitDomeFieldTrip-01545.jpg?resize=1440,960 1440w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/FoodTruck_IntuitDomeFieldTrip-01545.jpg?resize=720,480 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Driving Real-World Impact<\/strong><\/h2>\n\n\n\n<p>Since launching, the Intuit Food Truck program has impacted nearly 10,000 students across nine districts in cities including Los Angeles, Dallas, Denver, Lynchburg, Nashville, Reno, and San Diego, and is expected to impact another 10,000 students this school year with the addition of new food trucks near Atlanta, Fort Lauderdale, and Milwaukee. Each truck serves as a moving classroom where participants put what they learn directly into action and discover what it really means to run a business.<\/p>\n\n\n\n<p>The results have been overwhelmingly positive with educators:<sup>2<\/sup><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100% believe that the program improved student confidence<\/li>\n\n\n\n<li>95% observed more initiative and self-reliance in their students<\/li>\n\n\n\n<li>92% report significant growth in students\u2019 job-readiness skills<\/li>\n\n\n\n<li>81% saw a stronger grasp of key entrepreneurial-finance concepts<\/li>\n<\/ul>\n\n\n\n<p><strong>One educator, Senior Director of CCTE Dr. Rick Cooke says, \u201cOur students are learning valuable skills on how to enter the workforce career ready.&nbsp; My heart is full watching how proud they are of what they\u2019ve accomplished through the program.\u201d<\/strong><\/p>\n\n\n\n<p>Now, the Intuit Food Truck Program is expanding. Districts can <a href=\"https:\/\/www.intuit.com\/company\/corporate-responsibility\/prosperity-hub\/school-districts\/food-truck-application\/\" target=\"_blank\">apply<\/a> for a new fully-equipped food truck or rebranding and program support if they already own and operate a food truck. A mobile food cart option is also available for schools that prefer a smaller, more adaptable mode. This expansion means more schools and students taking part, so we can continue to reach aspiring entrepreneurs across the country.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-95.jpg?w=1024\" alt=\"A student and instructor review information on a tablet displaying Intuit QuickBooks and Intuit for Education logos inside a food truck kitchen\" class=\"wp-image-14380\" srcset=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-95.jpg 3600w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-95.jpg?resize=150,100 150w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-95.jpg?resize=300,200 300w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-95.jpg?resize=768,512 768w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-95.jpg?resize=1024,683 1024w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-95.jpg?resize=1536,1024 1536w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-95.jpg?resize=2048,1365 2048w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-95.jpg?resize=740,493 740w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-95.jpg?resize=1440,960 1440w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-95.jpg?resize=720,480 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Intuit for Education Mission<\/strong><\/h2>\n\n\n\n<p>The Intuit Food Truck Program is just one example of how <a href=\"https:\/\/www.intuit.com\/solutions\/education\/\" target=\"_blank\">Intuit for Education<\/a> is empowering students through this free financial literacy and entrepreneurship initiative \u2014&nbsp; helping them build the real-world skills needed to become the most financially prepared, capable, and confident generation yet.&nbsp;<\/p>\n\n\n\n<p>Students can also access top-tier entrepreneurial curriculum (aligned to national standards) that features a robust suite of engaging simulations, calculators and interactive games. Enabling them to learn everything from financial planning to fundraising strategies and how to value their business.&nbsp;<\/p>\n\n\n\n<p>The ultimate way to grasp the impact, though, is to hear it from the students themselves \u2014 like Giovani:&nbsp;<\/p>\n\n\n\n<p><strong>\u201cIt\u2019s not just about cooking or selling. It\u2019s about learning how to take an idea and make it real. I never thought I\u2019d feel this confident about my future.\u201d<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-86.jpg?w=1024\" alt=\"Two students wearing white \u201cIntuit Food Truck Program\u201d shirts work together inside a food truck kitchen, preparing meal containers\" class=\"wp-image-14379\" srcset=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-86.jpg 3600w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-86.jpg?resize=150,100 150w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-86.jpg?resize=300,200 300w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-86.jpg?resize=768,512 768w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-86.jpg?resize=1024,683 1024w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-86.jpg?resize=1536,1024 1536w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-86.jpg?resize=2048,1365 2048w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-86.jpg?resize=740,493 740w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-86.jpg?resize=1440,960 1440w, https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/IntuitFoodTruckSD-86.jpg?resize=720,480 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><sup>1 <\/sup>Source: <a href=\"https:\/\/www.intuit.com\/blog\/innovative-thinking\/2025-intuit-prosperity-index\/\" >Intuit Prosperity Index<\/a> | <em>Methodology &#8211; In April 2025, Intuit commissioned an online survey of 1,500 U.S. consumers ages 18-25 (Gen Z) via Pollfish. Young Adults are defined as women and men ages 18-25 and are Gen Z.<\/em><\/p>\n\n\n\n<p><sup>2 <\/sup>Source: <a href=\"https:\/\/digitalasset.intuit.com\/render\/content\/dam\/intuit\/ic\/en_us\/content\/intuit-food-truck-program-report-2025.pdf\" target=\"_blank\">The Intuit Food Truck Program 2025 Report<\/a> | <em>Efficacy Research &#8211; At Intuit for Education, we\u2019re dedicated to more than just teaching\u2014we\u2019re committed to proving our programs work. Our efficacy research shows how our initiatives, like the \u201cMeasuring financial literacy, capability and confidence in High school\u201d report, are actively shaping students\u2019 financial futures.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>November is National Entrepreneurship Month, an opportunity to recognize the dreamers who dare to build something from nothing. It\u2019s a time to celebrate innovation, resilience, and the belief that, given the right tools, anyone can turn a dream into a lasting business. A new generation of entrepreneurs is emerging across the country. Recent survey data<\/p>\n","protected":false},"author":151418443,"featured_media":14381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[237496402],"tags":[],"intuit_collection":[],"intuit_series":[],"coauthors":[1399],"class_list":["post-14374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-job-readiness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fueling the Next Generation of Entrepreneurs: Inside Intuit\u2019s Food Truck Program for Students<\/title>\n<meta name=\"description\" content=\"Discover how the Intuit Food Truck Program empowers students with real-world entrepreneurial and financial literacy skills through hands-on learning. 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