{"id":14484,"date":"2025-11-21T11:08:42","date_gmt":"2025-11-21T19:08:42","guid":{"rendered":"https:\/\/intuitblog.com\/?p=14484"},"modified":"2026-01-27T14:07:27","modified_gmt":"2026-01-27T22:07:27","slug":"gen-z-financial-literacy","status":"publish","type":"post","link":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/","title":{"rendered":"Empowering Gen Z with Financial Literacy"},"content":{"rendered":"\n<p>It doesn\u2019t help that this generation, born between 1997 and 2012, is already trying to make sense of one of the toughest financial climates in decades. <a href=\"https:\/\/www.bls.gov\/opub\/ted\/2025\/consumer-prices-up-2-9-percent-from-august-2024-to-august-2025.htm\" target=\"_blank\">Rising costs<\/a> and <a href=\"https:\/\/www.investopedia.com\/what-will-the-job-market-be-like-in-the-second-half-of-2025-11761815\" target=\"_blank\">unpredictable job markets<\/a> are enough to test even the savviest young adults.&nbsp;<\/p>\n\n\n\n<p>What Gen Z needs now are financial literacy tools that make learning real and relevant. That starts with the adults, educators, and platforms in their lives meeting them where they are.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Points&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media and digital tools influence Gen Z\u2019s financial literacy and behavior, but not always in productive ways. These platforms can promote impulsive behavior and spread misinformation.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Foundational money skills like budgeting and understanding credit are essential and still widely under-taught.&nbsp;<\/li>\n\n\n\n<li>Parents and educators play a key role by normalizing money conversations and introducing real-world financial tools early.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The State of Gen Z Financial Literacy&nbsp;<\/h2>\n\n\n\n<p>Compared to other generations, Gen Z is facing more financial pressure with less financial literacy.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The numbers tell part of the story. In a <a href=\"https:\/\/www.tiaa.org\/public\/about-tiaa\/news-press\/press-releases\/2025\/06-09\" target=\"_blank\">national financial literacy index<\/a>, baby boomers answered 55% of questions correctly, while Gen Z scored 38%. That gap matters, particularly in the face of significant economic headwinds\u2014<a href=\"https:\/\/educationdata.org\/college-tuition-inflation-rate\" target=\"_blank\">rising tuition<\/a>, a shifting job market, and the lasting impact of inflation.&nbsp;<\/p>\n\n\n\n<p>There are encouraging signs, though. Gen Z is the generation <a href=\"https:\/\/petersenhastings.com\/the-financial-literacy-crisis-in-america-2025-report\/\" target=\"_blank\">most likely to have taken a personal finance course<\/a> in high school, according to research from Petersen Hastings. <a href=\"https:\/\/www.intuit.com\/blog\/global-stories\/financial-literacy-ranking-by-state\/\" >Intuit\u2019s state-by-state analysis<\/a> supports that trend, showing that stronger financial education access correlates with higher literacy rates nationwide.&nbsp;<\/p>\n\n\n\n<p>Once in college, though, many students lose that exposure. Courses on budgeting or credit are rarely required unless they\u2019re tied to a specific major. Instead, many Gen Zers turn to social media for financial advice, which can be helpful but introduces the risk of misinformation. A <a href=\"https:\/\/news.gallup.com\/poll\/660467\/americans-financial-advice-rooted-people.aspx\" target=\"_blank\">Gallup poll<\/a> found that 42% of US adults ages 18 to 29 get financial information from social media, compared with just 27% who rely on traditional financial advisors.&nbsp;<\/p>\n\n\n\n<p>But this isn\u2019t just about knowledge. It\u2019s also about stress. According to <a href=\"https:\/\/www.creditkarma.com\/about\/commentary\/gen-z-and-millennials-are-obsessed-with-the-idea-of-being-rich-and-it-could-be-leading-to-money-dysmorphia\" target=\"_blank\">Credit Karma<\/a>, roughly 43% of Gen Z say they\u2019ve experienced \u201cmoney dysmorphia,\u201d meaning they feel insecure about their finances even when they\u2019re doing relatively well.&nbsp;<\/p>\n\n\n\n<p>Even so, Gen Z\u2019s curiosity and drive stand out. According to an <a href=\"https:\/\/www.intuit.com\/blog\/innovative-thinking\/intuit-survey\/\" >Intuit survey<\/a> of high school students, 85% say they want to learn about financial topics in school.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Gen Z Faces Unique Financial Challenges&nbsp;<\/h2>\n\n\n\n<p>Money management is only part of the challenge for Gen Z. They\u2019re trying to build financial stability in a system that wasn\u2019t designed with them in mind.&nbsp;<\/p>\n\n\n\n<p>College costs have soared, with the average student loan <a href=\"https:\/\/educationdata.org\/average-student-loan-debt\" target=\"_blank\">borrower graduating with over $39,000 in debt<\/a>. Meanwhile, entry-level wages haven\u2019t kept pace with inflation, leaving <a href=\"https:\/\/www.glassdoor.com\/blog\/why-gen-z-is-redefining-work\/\" target=\"_blank\">57% of Gen Zers taking on side hustles<\/a> to make ends meet. Add in rising living costs like rent and health care, and an unpredictable economy, and it\u2019s no wonder so many feel financially stuck before they\u2019ve even started.&nbsp;<\/p>\n\n\n\n<p>Gen Z is also the first to grow up fully online. <a href=\"https:\/\/www.intuit.com\/blog\/innovative-thinking\/financial-tips\/financial-literacy-college-students\/\" >Financial literacy for many college students<\/a> comes not from classrooms but from TikTok feeds and YouTube Shorts. Social media can promote smart habits, but it can also promote misinformation. It can fuel impulsive spending and unrealistic money expectations as well.&nbsp;&nbsp;<\/p>\n\n\n\n<p>While they may be digitally savvy, Gen Z remains financially underserved. <a href=\"https:\/\/www.creditonebank.com\/articles\/trends-and-factors-affecting-generational-financial-trauma\" target=\"_blank\">Almost half (45%) of Gen Zers<\/a> don\u2019t receive formal financial education until adulthood. Without support from parents or other community members early on, they\u2019re often left to figure it all out on their own. And that opens the door for unhealthy financial habits to take root.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Core Money Skills Gen Z Needs to Master&nbsp;<\/h2>\n\n\n\n<p>Building <a href=\"https:\/\/www.intuit.com\/blog\/innovative-thinking\/financial-tips\/financial-confidence\/\" >financial confidence<\/a> takes a strong foundation. These core money skills help Gen Z handle today\u2019s expenses while preparing for the challenges and opportunities ahead.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Budgeting and Cash Flow Awareness&nbsp;<\/h3>\n\n\n\n<p>Knowing where your money goes each month is step one. The right tools (like <a href=\"https:\/\/www.intuit.com\/blog\/budgeting\/budgeting-apps\/\" >budgeting apps<\/a>) make it easy to track spending and build discipline without feeling restricted or overwhelmed.&nbsp;<\/p>\n\n\n\n<p>It\u2019s easy to <a href=\"https:\/\/www.intuit.com\/financial-literacy\/budgeting-guide\/\" target=\"_blank\">start a budget<\/a>. List out the money you make every month and calculate your expenses. You may be surprised to find out where your money is actually going.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Credit Building and Debt Management&nbsp;<\/h3>\n\n\n\n<p>Credit scores can seem mysterious, but they influence everything from renting an apartment to buying a car. Learning how to build healthy credit and manage debt early is key.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Apps like <a href=\"https:\/\/www.creditkarma.com\/lp\/free-credit-scores-v12a\" target=\"_blank\">Credit Karma<\/a> can help by enabling you to check your credit score for free and provide a library of resources on how to manage your money and score.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Saving and Investing Early&nbsp;<\/h3>\n\n\n\n<p>Setting money aside for big goals, such as vacations and home purchases, is great. Investing for the long term is even smarter. Teaching compound interest and consistent investing (even in small amounts) gives Gen Z the tools to grow wealth.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Navigating Student Loans&nbsp;<\/h3>\n\n\n\n<p>Student loans are often Gen Z\u2019s first major financial commitment (and one of the least understood). They need guidance on repayment plans and how to avoid common pitfalls.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With the right education and tools, these skills can help Gen Z shift its mindset from merely surviving to thriving.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Parents and Educators Can Support Gen Z&nbsp;<\/h2>\n\n\n\n<p>Gen Z is ready to learn, but they need adults who will model and talk openly about healthy money habits. Here\u2019s how to make that happen.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Talk About Money\u2014Out Loud&nbsp;<\/h3>\n\n\n\n<p>One of the most powerful things parents and educators can do to improve Gen Z\u2019s financial literacy is to focus on having the right conversations about money. That means discussing budgets and bills in a way that helps build a positive relationship with money.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also important to let your kids and students know you\u2019re not perfect. Don\u2019t be afraid to share your own mistakes. Admitting past money mistakes shows students that learning is ongoing. Transparency matters more than perfection.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Introduce Hands-On Skills Early&nbsp;<\/h3>\n\n\n\n<p>It\u2019s one thing to talk about saving. It\u2019s another to show how it works. Encourage students to build a basic budget, calculate credit card interest, or explore how taxes affect their paycheck. These real-life exercises stick and build confidence fast.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Tools That Meet Them Where They Are&nbsp;<\/h3>\n\n\n\n<p>Programs like Intuit for Education bring financial literacy to life through free, classroom-ready simulations. Students use real-world tools like TurboTax, Credit Karma, and other <a href=\"https:\/\/www.intuit.com\/blog\/innovative-thinking\/financial-tips\/best-financial-literacy-resources\/\" >financial literacy resources<\/a> to tackle real-world scenarios.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make Financial Literacy Part of Everyday Learning&nbsp;<\/h3>\n\n\n\n<p>Even small moments matter, like discussing the cost of groceries or how to compare bank accounts. It helps students view money skills as part of daily life, rather than just a school subject.&nbsp;<\/p>\n\n\n\n<p>Parents and educators don\u2019t have to be experts. They just have to be willing to engage. That\u2019s how financial confidence starts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building a Financially Confident Generation&nbsp;<\/h2>\n\n\n\n<p>Gen Z has what it takes to manage money. They just need guidance and tools to make financial learning feel relevant and real. The knowledge gap may be wide, but it\u2019s also an incredible opportunity.&nbsp;<\/p>\n\n\n\n<p>With support from trusted platforms and the adults in their lives (parents <em>and<\/em> teachers), Gen Z can grow into the most financially confident generation yet. It\u2019s up to us to help them start now. The future is theirs. Let\u2019s help them own it.&nbsp;<\/p>\n\n\n\n<p>At Intuit, we\u2019re here to make that path easier. Through <a href=\"https:\/\/www.intuit.com\/solutions\/education\/\" target=\"_blank\">Intuit for Education<\/a> and <a href=\"https:\/\/www.intuit.com\/solutions\/education\/higher-education\/\" target=\"_blank\">college financial literacy programs<\/a>, we bring real-world financial tools like TurboTax, QuickBooks, and Credit Karma into classrooms and homes at no cost.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Get started today to help the Gen Zer in your life grow their financial knowledge. Everyone deserves a shot at prosperity, no matter their ZIP code.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What resources are available for Gen Z to learn about their finances?&nbsp;<\/h3>\n\n\n\n<p>Gen Z can tap into a growing number of free, digital-first tools designed to teach personal finance in real-world ways. Intuit for Education offers simulations using tools like TurboTax and QuickBooks to help students build money skills early. Many also learn through podcasts, video content, and social platforms, though guidance from parents and educators is key to sorting fact from fiction.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are common financial challenges faced by Gen Z?&nbsp;<\/h3>\n\n\n\n<p>Many Gen Zers are juggling rising student debt and high living costs with limited access to financial education. They\u2019re also influenced by social media-driven spending habits and face pressure to \u201ckeep up\u201d financially with peers. Despite these challenges, Gen Z is eager to learn and take control of their financial future.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is Gen Z having financial literacy issues compared to other generations?&nbsp;<\/h3>\n\n\n\n<p>Gen Z grew up in a digital world where money often feels abstract, spent with a tap instead of a dollar bill. Many enter adulthood with little formal education about budgeting, credit, or loans. This lack of early, structured guidance has left gaps in knowledge, but it\u2019s a gap they\u2019re motivated to close.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which generation has been the most financially responsible?&nbsp;<\/h3>\n\n\n\n<p>Financial responsibility looks different across generations, but baby boomers and Gen X typically score highest on financial literacy tests. But Gen Z, with earlier access to the right tools, education, and support, has the potential to surpass them. It\u2019s not about who\u2019s ahead today. It\u2019s about who\u2019s most prepared for tomorrow.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It doesn\u2019t help that this generation, born between 1997 and 2012, is already trying to make sense of one of the toughest financial climates in decades. Rising costs and unpredictable job markets are enough to test even the savviest young adults.&nbsp; What Gen Z needs now are financial literacy tools that make learning real and<\/p>\n","protected":false},"author":151418443,"featured_media":14486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[237495812],"tags":[],"intuit_collection":[],"intuit_series":[],"coauthors":[1399],"class_list":["post-14484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empowering Gen Z with Financial Literacy - Intuit Blog<\/title>\n<meta name=\"description\" content=\"Gen Z has some of the lowest financial literacy rates in the US. Learn how Gen Z can build stronger money skills with insights from Intuit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intuit.com\/blog\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empowering Gen Z with Financial Literacy - Intuit Blog\" \/>\n<meta property=\"og:description\" content=\"Gen Z has some of the lowest financial literacy rates in the US. Learn how Gen Z can build stronger money skills with insights from Intuit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Intuit Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-21T19:08:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T22:07:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/Shutterstock_2302235879.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Intuit Blog team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Intuit Blog team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/\"},\"author\":{\"name\":\"Nichole Wiza\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#\\\/schema\\\/person\\\/cc994ec1b78bedae97fffa26e1f531e2\"},\"headline\":\"Empowering Gen Z with Financial Literacy\",\"datePublished\":\"2025-11-21T19:08:42+00:00\",\"dateModified\":\"2026-01-27T22:07:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/\"},\"wordCount\":1616,\"image\":{\"@id\":\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/intuitblog.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Shutterstock_2302235879.jpg\",\"articleSection\":[\"Financial Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/\",\"url\":\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/\",\"name\":\"Empowering Gen Z with Financial Literacy - Intuit Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/intuitblog.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Shutterstock_2302235879.jpg\",\"datePublished\":\"2025-11-21T19:08:42+00:00\",\"dateModified\":\"2026-01-27T22:07:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#\\\/schema\\\/person\\\/cc994ec1b78bedae97fffa26e1f531e2\"},\"description\":\"Gen Z has some of the lowest financial literacy rates in the US. Learn how Gen Z can build stronger money skills with insights from Intuit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/intuitblog.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Shutterstock_2302235879.jpg\",\"contentUrl\":\"https:\\\/\\\/intuitblog.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Shutterstock_2302235879.jpg\",\"width\":1440,\"height\":600,\"caption\":\"Woman sitting on a couch using a laptop and holding a credit card, with a small dog resting beside her\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/intuitblog.com\\\/innovative-thinking\\\/financial-tips\\\/gen-z-financial-literacy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/intuitblog.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Empowering Gen Z with Financial Literacy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/\",\"name\":\"Intuit Blog\",\"description\":\"Powering Financial Prosperity\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/#\\\/schema\\\/person\\\/cc994ec1b78bedae97fffa26e1f531e2\",\"name\":\"Nichole Wiza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/721789f5e582bdb465b8eb7cdd7dc8891c9201c2d4576d0ef28c370f6eb28893?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/721789f5e582bdb465b8eb7cdd7dc8891c9201c2d4576d0ef28c370f6eb28893?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/721789f5e582bdb465b8eb7cdd7dc8891c9201c2d4576d0ef28c370f6eb28893?s=96&d=identicon&r=g\",\"caption\":\"Nichole Wiza\"},\"url\":\"https:\\\/\\\/www.intuit.com\\\/blog\\\/author\\\/nwiza\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Empowering Gen Z with Financial Literacy - Intuit Blog","description":"Gen Z has some of the lowest financial literacy rates in the US. Learn how Gen Z can build stronger money skills with insights from Intuit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/","og_locale":"en_US","og_type":"article","og_title":"Empowering Gen Z with Financial Literacy - Intuit Blog","og_description":"Gen Z has some of the lowest financial literacy rates in the US. Learn how Gen Z can build stronger money skills with insights from Intuit.","og_url":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/","og_site_name":"Intuit Blog","article_published_time":"2025-11-21T19:08:42+00:00","article_modified_time":"2026-01-27T22:07:27+00:00","og_image":[{"width":1440,"height":600,"url":"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/Shutterstock_2302235879.jpg","type":"image\/jpeg"}],"author":"Intuit Blog team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Intuit Blog team","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/#article","isPartOf":{"@id":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/"},"author":{"name":"Nichole Wiza","@id":"https:\/\/www.intuit.com\/blog\/#\/schema\/person\/cc994ec1b78bedae97fffa26e1f531e2"},"headline":"Empowering Gen Z with Financial Literacy","datePublished":"2025-11-21T19:08:42+00:00","dateModified":"2026-01-27T22:07:27+00:00","mainEntityOfPage":{"@id":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/"},"wordCount":1616,"image":{"@id":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/#primaryimage"},"thumbnailUrl":"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/Shutterstock_2302235879.jpg","articleSection":["Financial Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/","url":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/","name":"Empowering Gen Z with Financial Literacy - Intuit Blog","isPartOf":{"@id":"https:\/\/www.intuit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/#primaryimage"},"image":{"@id":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/#primaryimage"},"thumbnailUrl":"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/Shutterstock_2302235879.jpg","datePublished":"2025-11-21T19:08:42+00:00","dateModified":"2026-01-27T22:07:27+00:00","author":{"@id":"https:\/\/www.intuit.com\/blog\/#\/schema\/person\/cc994ec1b78bedae97fffa26e1f531e2"},"description":"Gen Z has some of the lowest financial literacy rates in the US. Learn how Gen Z can build stronger money skills with insights from Intuit.","breadcrumb":{"@id":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/#primaryimage","url":"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/Shutterstock_2302235879.jpg","contentUrl":"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/Shutterstock_2302235879.jpg","width":1440,"height":600,"caption":"Woman sitting on a couch using a laptop and holding a credit card, with a small dog resting beside her"},{"@type":"BreadcrumbList","@id":"https:\/\/intuitblog.com\/innovative-thinking\/financial-tips\/gen-z-financial-literacy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/intuitblog.com\/"},{"@type":"ListItem","position":2,"name":"Empowering Gen Z with Financial Literacy"}]},{"@type":"WebSite","@id":"https:\/\/www.intuit.com\/blog\/#website","url":"https:\/\/www.intuit.com\/blog\/","name":"Intuit Blog","description":"Powering Financial Prosperity","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intuit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.intuit.com\/blog\/#\/schema\/person\/cc994ec1b78bedae97fffa26e1f531e2","name":"Nichole Wiza","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/721789f5e582bdb465b8eb7cdd7dc8891c9201c2d4576d0ef28c370f6eb28893?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/721789f5e582bdb465b8eb7cdd7dc8891c9201c2d4576d0ef28c370f6eb28893?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/721789f5e582bdb465b8eb7cdd7dc8891c9201c2d4576d0ef28c370f6eb28893?s=96&d=identicon&r=g","caption":"Nichole Wiza"},"url":"https:\/\/www.intuit.com\/blog\/author\/nwiza\/"}]}},"header_image":"","jetpack_featured_media_url":"https:\/\/intuitblog.com\/wp-content\/uploads\/2025\/11\/Shutterstock_2302235879.jpg","jetpack_shortlink":"https:\/\/wp.me\/paMY30-3LC","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/posts\/14484","targetHints":{"allow":["GET","POST","PUT","PATCH"]}}],"collection":[{"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/users\/151418443"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/comments?post=14484"}],"version-history":[{"count":3,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/posts\/14484\/revisions"}],"predecessor-version":[{"id":14769,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/posts\/14484\/revisions\/14769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/media\/14486"}],"wp:attachment":[{"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/media?parent=14484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/categories?post=14484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/tags?post=14484"},{"taxonomy":"intuit_collection","embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/intuit_collection?post=14484"},{"taxonomy":"intuit_series","embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/intuit_series?post=14484"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.intuit.com\/blog\/wp-json\/wp\/v2\/coauthors?post=14484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}