{"id":14789,"date":"2026-02-04T08:00:00","date_gmt":"2026-02-04T16:00:00","guid":{"rendered":"https:\/\/intuitblog.com\/?p=14789"},"modified":"2026-02-03T11:45:24","modified_gmt":"2026-02-03T19:45:24","slug":"privacy-as-a-team-sport-ai-era","status":"publish","type":"post","link":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/thought-leadership\/privacy-as-a-team-sport-ai-era\/","title":{"rendered":"Playing to win for Intuit customers: privacy as a team sport"},"content":{"rendered":"\n

I\u2019ll confess I\u2019ve had the concept of \u201cthe team\u201d on my mind lately.  As a life-long sports fan,  I never miss a Super Bowl, and with the Winter Olympics nearly upon us I\u2019m gearing up to cheer on Team USA – even for events I know nothing about – Ski mountaineering?  Count me in!  Whether it\u2019s a local team or athletes on the world stage, I\u2019ve always been moved by the way a group of people can come together to achieve something no individual could do alone.  There is something truly powerful about that collective energy; it reminds us that we\u2019re rarely at our best when we\u2019re operating on our own.<\/p>\n\n\n\n

With the advent of Privacy Awareness Month at Intuit, I\u2019m struck by the parallel to how our privacy mission has evolved.  The deeper we dive into innovating with data to create impactful products, the more we realize that privacy isn\u2019t a siloed department – it is the ultimate team sport. <\/p>\n\n\n\n

Early in my career, privacy was treated much more as a defensive measure – a vault designed to keep valuable information stationary and secure – managed by only a handful of specialists.  But as emerging technology reshapes how we build products and work, that isolated approach is no longer enough.  Specifically, as AI has quickly become a core part of how we work, the stakes for how we manage and apply data and information have never been higher.  <\/p>\n\n\n\n

Meeting this moment takes mastering  the \u201cnext-click\u201d for data stewardship, where we come together and put the data we protect to work in meaningful ways across the organization to power prosperity for the people who own it – our customers.<\/p>\n\n\n\n

Making privacy a team sport of shared expertise (& accountability)<\/strong><\/h2>\n\n\n\n

In the age of AI, Intuit is fostering a culture where every employee – from engineers to product designers to our expert network treats privacy like a team sport.  This includes a cross-training approach to building knowledge and expertise between privacy and the other critical teams across the organization.<\/p>\n\n\n\n

In each instance, my team and I learn so much more when we draw upon the collective strength of the roster around us.  Want to better understand pain points in your product development process?  Sit down with the front line.  Need to enable wider adoption of new tech?  Get in touch with the people actually using it.  We listen to their stories and learn from their challenges and successes, and while we\u2019re there, we share what we know so that everyone can, to extend the metaphor, get in the game.<\/p>\n\n\n\n

Here\u2019s how that \u201cshared competency\u201d looks in practice:
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