{"id":15804,"date":"2026-05-01T09:00:54","date_gmt":"2026-05-01T16:00:54","guid":{"rendered":"https:\/\/intuitblog.com\/?p=15804"},"modified":"2026-05-01T09:02:07","modified_gmt":"2026-05-01T16:02:07","slug":"intuit-ideas-womens-fitness-studio","status":"publish","type":"post","link":"https:\/\/www.intuit.com\/blog\/life-at-intuit\/intuit-ideas-womens-fitness-studio\/","title":{"rendered":"Audra is building a fitness space where women can get stronger in every way"},"content":{"rendered":"\n<p>Check out the inspiring stories of <a href=\"https:\/\/www.intuit.com\/company\/corporate-responsibility\/intuit-ideas\/\" target=\"_blank\">Intuit IDEAS<\/a> program entrepreneurs who are making a difference in their communities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Building something personal\u00a0<\/strong><\/h2>\n\n\n\n<p>For Audra, <a href=\"https:\/\/www.beautifitstrong.com\/\" target=\"_blank\">BeautiFitStrong Fitness<\/a> is more than just her company; it\u2019s a business that\u2019s deeply connected to her own story.<\/p>\n\n\n\n<p>While employed in human services and social work, Audra experienced burnout and found herself needing a reset.<\/p>\n\n\n\n<p>During that period, Audra discovered competitive bodybuilding. Stepping onstage for her first competition marked a turning point. It pushed her outside her comfort zone and helped her reconnect with her strength and confidence.<\/p>\n\n\n\n<p>That experience helped inspire BeautiFitStrong, a women-focused fitness studio in East Falls, Philadelphia, where women come not just to work out, but to feel stronger, more confident, and more supported.<\/p>\n\n\n\n<p>\u201cLittle Audra would be so proud,\u201d she says. \u201cLittle Audra was strong because she had to be strong. Little Audra was tough because she had to be tough.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creating a space that feels safe\u00a0<\/strong><\/h2>\n\n\n\n<p>Today, BeautiFitStrong has a team of instructors, and offers personal training, semi-private training, group fitness classes, and corporate wellness programs.&nbsp;<\/p>\n\n\n\n<p>The studio has been operating for more than 10 years, with no client injuries on record. For Audra, safety is not a side note. It is part of the experience she wants every client to have. \u201cClients that come here know that we\u2019re going to keep them safe as well,\u201d she says. To Audra, safety means paying attention to clients\u2019 recovery, form, and long-term health, all while guiding them toward goals they may not have thought were possible.<\/p>\n\n\n\n<p>She has seen clients come in for all kinds of reasons. Some want to build strength. Some want to manage stress. Some are recovering from injury. One 79-year-old client keeps training because she wants to stay strong enough to shop for groceries and live independently. Another client came back after a serious car accident because she trusted Audra to help her recover in a safe manner.<\/p>\n\n\n\n<p>Audra\u2019s work is grounded in a simple belief: when women are cared for, entire communities benefit. \u201cWhen you take care of women, you take care of everybody,\u201d she says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Growing with Intuit IDEAS\u00a0<\/strong><\/h2>\n\n\n\n<p>While training clients came naturally to Audra, the back-office side of the business did not. With a background in human services, she had to learn how to manage the financial and operational aspects as BeautiFitStrong grew. \u201cThat back-office stuff doesn\u2019t come naturally to me,\u201d she says.<\/p>\n\n\n\n<p>Through the Intuit IDEAS program, Audra received support that helped strengthen those foundations. Working with a QuickBooks bookkeeper gave her a clearer understanding of her financial picture, and how to use it to guide decisions, instead of reacting after the fact. She became more confident in what the business could afford in the present and how to plan ahead for the future.<\/p>\n\n\n\n<p>Mailchimp became a major time-saver, helping her communicate with clients more efficiently. Also, her TurboTax expert helped surface tax issues that could have created problems for the business down the line.<\/p>\n\n\n\n<p>For Audra, the biggest shift came from the coaching and accountability. Having both a Zella Life coach and a business coach from the Urban League gave her space to think more clearly and work through challenges.<\/p>\n\n\n\n<p>\u201cIt was really, really refreshing,\u201d she says. \u201cHaving someone who could listen to me without judgment.\u201d By the end of the program, her confidence as a leader and decision-maker had noticeably strengthened.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Building more than a studio\u00a0<\/strong><\/h2>\n\n\n\n<p>Audra creates a sense of community inside the studio; her clients support one another and often connect beyond their workouts. But her vision has always gone beyond the walls of the gym. For her, being a small business owner means giving back to your community. So, along with running BeautiFitStrong, she leads movement and healthy eating workshops, partners with local organizations, speaks at career days, supports school fundraisers, and stays active in community leadership.&nbsp;<\/p>\n\n\n\n<p>Looking ahead, Audra is focused on growing BeautiFitStrong in a way that is both meaningful and sustainable. She sees opportunities to expand her reach through new partnerships, additional wellness programming, and eventually a larger footprint in Philadelphia and beyond. More than anything, she wants to keep reaching women, supporting her community, and being for others what others once were for her.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About Intuit IDEAS<\/strong><\/h2>\n\n\n\n<p>IDEAS stands for Invest, Develop, Empower, Accelerate and Scale.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.intuit.com\/company\/corporate-responsibility\/intuit-ideas\/\" target=\"_blank\">Intuit IDEAS is a program<\/a> empowering small business owners in cities across the United States to help improve entrepreneurs with their functioning, efficiency, earnings, and capital readiness.<\/p>\n\n\n\n<p>Through Intuit IDEAS, small business owners receive free access to Intuit&#8217;s AI-driven expert platform and products, including QuickBooks, Mailchimp, and TurboTax. In addition to support from Intuit&#8217;s expert network, Intuit IDEAS participants also receive business counseling, executive coaching, and a grant to help them grow their businesses. Small business owners are boosting their revenue by an average of 23% and saving 16.5 hours monthly, enabling them to focus on growing their businesses and make a bigger impact in their communities.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out the inspiring stories of Intuit IDEAS program entrepreneurs who are making a difference in their communities. Building something personal\u00a0 For Audra, BeautiFitStrong Fitness is more than just her company; it\u2019s a business that\u2019s deeply connected to her own story. While employed in human services and social work, Audra experienced burnout and found herself<\/p>\n","protected":false},"author":151418445,"featured_media":15816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1383],"tags":[],"intuit_collection":[],"intuit_series":[],"coauthors":[1399],"class_list":["post-15804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-at-intuit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philadelphia Fitness Studio Grows with Intuit IDEAS - 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