{"id":1720,"date":"2018-07-19T12:32:30","date_gmt":"2018-07-19T19:32:30","guid":{"rendered":"http:\/\/intuitblog.com\/?p=1720"},"modified":"2022-11-14T19:19:24","modified_gmt":"2022-11-15T03:19:24","slug":"intuit-innovation-lab-building-financial-resilience-using-behavioral-science","status":"publish","type":"post","link":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/financial-tips\/intuit-innovation-lab-building-financial-resilience-using-behavioral-science\/","title":{"rendered":"Intuit Innovation Lab: Building Financial Resilience Using Behavioral Science"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">To explore how emerging technologies can further enhance our customers\u2019 experiences, we hosted our first-ever Innovation Lab in San Francisco \u2013 an evening dedicated to shaping the future of FinTech through conversations with industry leaders, and demonstrations of experiments featuring different applications of emerging technologies like artificial intelligence, machine learning, behavioral science, emot<\/span><\/i><i><span style=\"font-weight: 400;\">ion recognition, and blockchain.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">+++++<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The hypothesis behind Intuit\u2019s Nirmala Ranganathan\u2019s experiment poses that artificial intelligence and behavioral science can empower customers to be more financially literate and savvy. While many folks set financial goals, strategizing a savings plan can be difficult, resulting in risk and uncertainty \u2013 especially in emergency situations. By building upon users\u2019 existing behaviors, Intuit can help them improve their financial resilience.<\/span><\/p>\n<p><span class=\"youtube-player embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/DaEmp97Kydo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ranganathan\u2019s end result, which Ranganathan dubs \u201cShield,\u201d involves a series of personality-based quizzes and tailored recommendations to help users make better financial decisions. It uses behavioral science to gain a deeper understanding of our customers and personalize their experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay tuned for more deep dives into various experiments we conducted and demonstrated at our Innovation Lab event!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To explore how emerging technologies can further enhance our customers\u2019 experiences, we hosted our first-ever Innovation Lab in San Francisco \u2013 an evening dedicated to shaping the future of FinTech through conversations with industry leaders, and demonstrations of experiments featuring different applications of emerging technologies like artificial intelligence, machine learning, behavioral science, emotion recognition, and<\/p>\n","protected":false},"author":128776340,"featured_media":7899,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[237495812,237496403,237496409],"tags":[237495715,21818323,1216799],"intuit_collection":[],"intuit_series":[],"coauthors":[237496056],"class_list":["post-1720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-tips","category-innovative-thinking","category-tech-innovation","tag-ai","tag-data-science","tag-innovation"],"yoast_head":"<!-- This site is optimized with the 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