{"id":2556,"date":"2019-02-28T13:25:03","date_gmt":"2019-02-28T21:25:03","guid":{"rendered":"http:\/\/intuitblog.com\/?p=2556"},"modified":"2022-11-09T14:58:03","modified_gmt":"2022-11-09T22:58:03","slug":"how-community-leadership-impacts-your-business","status":"publish","type":"post","link":"https:\/\/www.intuit.com\/blog\/innovative-thinking\/thought-leadership\/how-community-leadership-impacts-your-business\/","title":{"rendered":"How Community Leadership Impacts Your Business\u00a0"},"content":{"rendered":"

As a business owner and entrepreneur, you\u2019re already a leader. Why not take your skills and make use of them in your community? Giving back and volunteering your time\u00a0both\u00a0have\u00a0a variety of personal benefits,\u00a0including reduced stress and increased happiness. And that\u2019s not all\u00a0\u2014\u00a0community leadership can have a substantial impact on your business too.<\/p>\n

Are you wondering if you should devote some time and effort to becoming a community leader? Here are\u00a0five\u00a0reasons to get started ASAP.<\/p>\n

Helping Others Helps Your Brand Grow<\/h2>\n

As Businessing Magazine<\/a> notes, small businesses don’t just sell products to locals;\u00a0they’re also powerful agents of change.\u00a0Getting involved in your community helps your friends and neighbors. It can also help boost your business\u2019s profile. In fact, around 87 percent of consumers consider social responsibility\u00a0in\u00a0their decisions about\u00a0where to\u00a0get\u00a0their goods and services,\u00a0according to\u00a0Entrepreneur.<\/p>\n

You Speak for Your Brand<\/h2>\n

As a community leader, you\u2019re broadcasting loudly\u00a0and clearly\u00a0about exactly what your business cares about and what your brand is all about. It\u2019s one thing to tell people you care. But it\u2019s much more impactful to walk the walk and get out in the trenches to help make a difference. It also shows your commitment to your community, which your customers\u00a0can\u00a0see firsthand.<\/p>\n

It\u2019s a Fresh Opportunity to Network<\/h2>\n

You wouldn\u2019t necessarily think of volunteering and working in the community as\u00a0prime for networking.\u00a0But you might be surprised by the number of people you\u2019ll meet and the potential for gaining new contacts. For many business leaders, getting involved in their communities provides\u00a0opportunities\u00a0to expand their networks exponentially. It\u2019s often easier to get meetings and introductions. Also, you may be able to tap into the large networks of other community leaders you\u2019ll come into\u00a0contact with.<\/p>\n

You\u2019ll Gain Valuable Intel<\/h2>\n

Networking is great,\u00a0but do you know what\u2019s even better? As a leader, you\u2019ll be more entrenched in your community.\u00a0You\u2019ll gain a deeper understanding of what your local customers care about, hope for and need. That\u2019s insight you can use to broaden your customer base, better aim your marketing campaigns to your target audience and increase your business\u00a0appeal.<\/p>\n

Increasing\u00a0Employee Engagement<\/h2>\n

Community leadership casts a positive light on your company\u2019s external image. It can also give you a boost from within. When you encourage community involvement as part of the culture of your business, you\u2019ll find that your employees are more engaged with each other.\u00a0You might also find that your employees are more creative and willing to collaborate. This can build\u00a0positive morale that helps your business run more smoothly.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a business owner and entrepreneur, you\u2019re already a leader. Why not take your skills and make use of them in your community? Giving back and volunteering your time\u00a0both\u00a0have\u00a0a variety of personal benefits,\u00a0including reduced stress and increased happiness. And that\u2019s not all\u00a0\u2014\u00a0community leadership can have a substantial impact on your business too. Are you wondering<\/p>\n","protected":false},"author":128776340,"featured_media":7965,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[237496410,237496405],"tags":[237495766,1413],"intuit_collection":[],"intuit_series":[],"coauthors":[237496056],"class_list":["post-2556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","category-thought-leadership","tag-community","tag-volunteer"],"yoast_head":"\nHow Community Leadership Impacts Your Business\u00a0 - Intuit Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intuit.com\/blog\/innovative-thinking\/thought-leadership\/how-community-leadership-impacts-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Community Leadership Impacts Your Business\u00a0 - Intuit Blog\" \/>\n<meta property=\"og:description\" content=\"As a business owner and entrepreneur, you\u2019re already a leader. 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