{"id":414,"date":"2017-10-24T10:28:02","date_gmt":"2017-10-24T17:28:02","guid":{"rendered":"http:\/\/intuitblog.com\/?p=414"},"modified":"2022-11-07T21:30:43","modified_gmt":"2022-11-08T05:30:43","slug":"middle-school-millionaires","status":"publish","type":"post","link":"https:\/\/www.intuit.com\/blog\/social-responsibility\/middle-school-millionaires\/","title":{"rendered":"Middle School Millionaires"},"content":{"rendered":"

Can 13 year-olds with no business background become successful entrepreneurs? This question may sound worthy of an Innovation Catalyst training session, but for one dedicated group of Intuit volunteers in Tucson, Arizona, it was the basis for a project at Imago Dei Middle School whose anti-poverty empowerment mission has become a true model of how We Care and Give Back.<\/p>\n

\"\"<\/a><\/p>\n

Katherine Gregg, group manager for the Buy Experience Team and Innovation Catalyst at Intuit\u2019s Tucson campus, first learned about Imago Dei Middle School <\/a>(IDMS) in 2012.\u00a0 A friend who works with children\u2019s charities in Tucson thought the school\u2019s anti-poverty mission might resonate with Gregg. An independent, yet tuition-free, school in Tucson, IDMS\u2019s mission is to \u201cbreak cycles of poverty through education.\u201d It draws its student body of over 70 5th-8th graders from some of the region\u2019s most economically and educationally disadvantaged populations. Beyond tuition, IDMS provides uniforms, materials and meals at no charge to minimize barriers to student engagement and success.<\/p>\n

Soon after learning about IDMS, Gregg met with the school\u2019s founders and attended a tour led by 6th-graders. Her impressions led her to consider how she could bring her expertise, and the skills of her colleagues at Intuit, to benefit the school\u2019s mission of eliminating poverty.<\/p>\n

\"\"<\/a><\/p>\n

In an article by Silicon Valley author and educator Steve Blank, The Lean LaunchPad Goes to Middle School<\/a><\/em>, Gregg read how entrepreneurship had been taught to middle school students and she wondered if her team could develop and implement a similar program at IDMS.<\/p>\n

\u201cBack in 2013 these ideas were starting to evolve and I thought that, as an Innovation Catalyst, we could do something bigger with these kids.\u201d Gregg recruited other Innovation Catalysts including Mike Stirrat, group manager of Customer Transaction and Retention Services and former co-chair of Tucson Intuit\u2019s We Care and Give Back (WCGB) program. As the concept emerged, Gregg, Stirrat and other Tucson Innovation Catalysts met with school representatives and pitched their idea: teaching entrepreneurship and design thinking to IDMS students.<\/p>\n

Garden creates a hive of activity<\/strong><\/div>\n
<\/div>\n
It was around that same time that Cameron Taylor, director of Enrichment and Graduate Support at IDMS, received funding to plant a garden at the school from Native Seed Search, a Tucson seed bank and conservation farm specializing in local and regional crops. The initial seeds planted in the garden, both literally and figuratively, have had a much broader impact than anyone would have imagined.<\/div>\n
<\/div>\n
IDMS students typically live in areas in and around Tucson that are not just a climatic desert, but also food deserts. As Taylor relates, \u201cThe choice to sell vegetable seedlings came out of a desire on the students\u2019 part to enact change. These kids live in neighborhoods devoid of fresh food options, and the closest thing to a grocery store is often times a corner convenience store.”<\/div>\n
<\/div>\n
The garden started as a way to introduce students to the importance of supporting dwindling populations of pollinators in the Southwest, growing, harvesting and cooking with healthy food and social engagement. It also became fertile ground for the Intuit team\u2019s inspiration, too: the kids could cultivate and sell seedlings at a local farmer\u2019s market. As Gregg relates, it was a vehicle for empowerment through entrepreneurship.<\/div>\n
<\/div>\n
\n

\"\"<\/a><\/p>\n

\u201cWe wanted to teach design thinking in service of running a micro-business,\u201d recalls Gregg. Her team scheduled a weekly lunch and began to brainstorm and create their curriculum. And they didn\u2019t think small.<\/p>\n

Creating buzz: Sales and marketing 101<\/strong><\/p>\n<\/div>\n

Each year, a new class cycles into the program and designs new products, and the Intuit team\u2019s retail sales operations module helps the kids learn by doing. How do they run the market? How do they run a production line? With two-and-a-half years\u2019 worth of data, Intuit volunteers taught them to forecast their needs building on past successes and failures. Using data including average sales, the customer volume, variables affecting market attendance (e.g., inclement weather) and which plants work best in each season, the students determine their costs and the necessary number of plants needed based on past seedling failure rates. Customer empathy interviews help determine what products they will offer in time to prototype and finalize the design, begin production and plot their marketing strategy.<\/div>\n
<\/div>\n
Reaping the benefits of giving back<\/strong><\/div>\n
<\/div>\n
Over the past two years as the program has become more comprehensive and multidisciplinary\u2014from gardening to running a stall at the farmer\u2019s market, sales and marketing to data gathering and customer interviews, product design and prototyping to customer support\u2014Gregg\u2019s team has implemented an entrepreneur boot camp that has enabled middle school kids from challenging backgrounds to benefit their communities by growing a business, and boost their sense of their own potential, from the ground up.<\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n
\u201cA journey that began by coaxing nervous students into eating a tomato fresh from the vine ended the first year with those same students using the money they earned from their small business to give every family at Imago Dei a complete home garden kit, ensuring that experience can be shared over and over again, exponentially\u201d, said Taylor, director of Enrichment and Graduate Support at IDMS. \u201cThey realized how powerful they were that day.\u201d<\/div>\n
<\/div>\n
\"\"<\/a><\/strong><\/div>\n
The future of strategic seedling sales<\/strong><\/div>\n
<\/div>\n
As for the future of the project, Gregg reports that it remains vibrant, ever-evolving and has the potential to be a model of how the special expertise of Intuit\u2019s employees can truly make a large-scale social impact.<\/div>\n
<\/div>\n
The team\u2019s dedication to the school, its mission and their program has led to over $15,000 of Intuit support via volunteer time grant funding. Another Intuit volunteer, Patrick Fenoughty, senior business analyst with Offering Design and Management, arranged for the school to receive 20 laptops through a company program that donates replaced computer hardware to nonprofits.<\/div>\n
<\/div>\n
Gregg arranged to have Intuit utilize Arizona\u2019s corporate tuition tax credit provision to allocate some $800,000 to the school in 2015. As a former co-Chair of Tucson\u2019s WCGB program, Stirrat is excited about the team\u2019s work with IDMS. \u201cThe volunteering Intuit employees do is amazing, but we have the ability and opportunity to do more than staff food and clothing drives. We\u2019re proving the case that skills-based volunteering works.\u201d<\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n
<\/div>\n
Every student that goes through the program visits Tucson\u2019s Intuit campus, which, for many of them, is almost like visiting a different planet. \u201cOne of the coolest things is to watch the kids as they walk around the campus. They see the entire scope of job opportunities, they ask, \u2018How can I work there?\u2019 It broadens their thinking.\u201d And, as Taylor relates, it directly impacts the students\u2019 lives: \u201cThe skills our scholars are developing are both versatile and vital. They are co-opting their \u2018business\u2019 skills to write better essays, run student government more effectively and choose the right high school. The skills they are learning are helping illuminate choice and responsibility and helping them realize the relationship between the two.\u201d<\/div>\n","protected":false},"excerpt":{"rendered":"

Can 13 year-olds with no business background become successful entrepreneurs? This question may sound worthy of an Innovation Catalyst training session, but for one dedicated group of Intuit volunteers in Tucson, Arizona, it was the basis for a project at Imago Dei Middle School whose anti-poverty empowerment mission has become a true model of how<\/p>\n","protected":false},"author":151418277,"featured_media":7797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1367],"tags":[1451,1411],"intuit_collection":[],"intuit_series":[],"coauthors":[1399,237496056],"class_list":["post-414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-responsibility","tag-interns","tag-we-care-give-back"],"yoast_head":"\nMiddle School Millionaires - Intuit Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intuit.com\/blog\/social-responsibility\/middle-school-millionaires\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Middle School Millionaires - Intuit Blog\" \/>\n<meta property=\"og:description\" content=\"Can 13 year-olds with no business background become successful entrepreneurs? 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