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|New QuickBooks 6.0 Achieves Record Market Share at Retail|
|More customers than ever choose QuickBooks over competing accounting software|
| MOUNTAIN VIEW, Calif. - October 14, 1998 - Intuit Inc. (NASDAQ: INTU), today announced that QuickBooks®, the company's leading small business accounting software, has captured its highest retail market share ever. New QuickBooks 6.0, along with new multi-user QuickBooks Pro® 6.0, captured 84% share of the retail accounting software market in July-August 1998, according to independent software tracking firm, PC Data.1 Intuit internal research shows that QuickBooks, which has consistently maintained 80% retail share of the market during the past year, has further increased its appeal among growing businesses with the release of new multi-user QuickBooks Pro 6.0.
First released in 1992, Intuit's QuickBooks is now used by more than 2 million small businesses and is the undisputed leader in small business accounting software at retail in the United States. New QuickBooks 6.0, released in late June 1998, brings comprehensive financial management capabilities ever to small business owners who do not want to deal with the hassle of trying to understand accounting jargon or debit/credit accounting.
QuickBooks or QuickBooks Pro 6.0 is available in retail outlets throughout the United States or directly from Intuit by calling 1-800-4-INTUIT or on the Web at www.intuit.com/quicken_store.
|Intuit, the Intuit logo, Quicken, QuickBooks, QuickBooks Pro, TurboTax, MacInTax, ProSeries and InsureMarket, among others, are registered trademarks and/or registered service marks of Intuit Inc. or one of its subsidiaries. Quicken.com, QuickenMortgage, Quicken Business CashFinder and Quicken Financial Planner, among others, are trademarks and/or service marks of Intuit Inc. or one of its subsidiaries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.|