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Intuit Announces 2016 Global Firm of the Future Winner

Latest Firm of the Future Survey Highlights Increased Adoption of the Cloud and Importance of Professional Certifications

MOUNTAIN VIEW, Calif. – Oct. 24, 2016 – The world has spoken and the votes are in. From the accountant mainstage at the third annual QuickBooks Connect, Intuit Inc. (Nasdaq:INTU) today crowned 24hr Bookkeeper the winner of the 2016 Global Firm of the Future contest, awarding the firm a $15,000 USD cash prize and year-long bragging rights as the global firm that best emulates the Firm of the Future pillars. The remaining finalists Hemingway Bailey of the United Kingdom, Moore Details Bookkeeping of Canada and New Wave Business Solutions of Australia each received a cash prize of $5,000 USD.

“We were incredibly humbled by the sheer number of candidates and the caliber of the four finalists in this year’s competition,” said Rich Preece, vice president of Intuit’s Accountant Segment, Small Business Group. “Facing the future is not always easy, but we hope that by recognizing 24hr Bookkeeper as the global winner alongside the three finalists, we help inspire the others to catch up so they can pursue their best future possible.”

As an evolution of last year’s national Firm of the Future contest, Intuit set off on a journey to find the most future-ready firms across the globe in Australia, Canada, the United Kingdom and United States, receiving entries from solo practitioners to large firms. Four months, hundreds of firms and thousands of votes later, one grand prize winner and three finalists emerged as the cream of the crop based on their commitment to embrace online technologies and grow their firms in order to better meet the needs of their small business clients.

  • 24hr Bookkeeper of Hibbing, Minn. United States: Leveraging their robust automated system of apps and processes, 24hr Bookkeeper offers fixed-fee pricing to help clients comprehend the value of their work and position themselves as integral team members who participate in their clients’ success. The firm also hosts monthly webinars and is working on a digital campaign to educate and update clients on tools to grow their businesses.
  • Hemingway Bailey of Beverley, United Kingdom: From offering fixed prices to using a suite of time-saving apps together with QuickBooks Online, Hemingway Bailey has the motto that technology “is to be welcomed, not feared.” They have taken this mentality onto social media as well, cultivating a fun and interactive profile that stands out from more traditional accountancy practices.
  • Moore Details Bookkeeping of Quinte West, Ontario, Canada: Filing cabinets are ancient relics for Moore Details Bookkeeping. As a 100 percent virtual and paperless firm operating exclusively on QuickBooks Online, they have embraced third party applications to help them save time and scale their practice.
  • New Wave Business Solutions of Broadbeach, Queensland, Australia: As a 100 percent cloud-based firm, New Wave utilizes the cloud in every way possible, from document management to CRM. For 2017, the firm plans to develop original content for their website, including blog posts and small business tips to share on social media.


And the Survey Says

For further insights into how accounting firms are preparing for their future work climate, Intuit commissioned a second wave study of more than 1,600 accounting professionals. The study is an extension of a similar 2015 survey, and investigated just how ready accounting firms are for the future, and gained insights into where accounting professionals think the industry is headed from a technology and services perspective.

When comparing the 2015 and 2016 survey results, accounting professionals continue to agree on the importance of cloud-based tools as well as the value of progressive online marketing strategies to grow their business. While last year’s results highlighted fixed and value pricing as a priority for firms, the 2016 findings show that accounting professionals are increasingly taking steps to further boost the value of their services by investing in their own professional development through trainings and professional certifications.

The 2016 Survey highlights include:

  • Get Online:
    • In the past 12 months, 58 percent of firms have expanded the percentage of clients using online accounting software.
    • Additionally, 68 percent say the cloud allows firms to respond to clients’ needs faster and provides greater flexibility of where and when work gets done.
    • The most widely used online services include online accounting software at 85 percent, followed by online banking at 73 percent, and online storage and sharing at 61 percent.
  • Be a Trusted Advisor:
    • 44 percent of accounting professionals are currently either implementing or considering fixed rate pricing for all services.
    • 47 percent are taking training to offer new services to clients.
    • 50 percent are currently working towards professional certifications and 25 percent plan to do so in the next 12 months.
  • Grow Your Practice:
    • Nearly 80 percent of respondents use a mobile device, either a tablet or mobile phone, for business purposes and have an average of three accounting related apps on them.
    • 59 percent view online marketing as important to their firm’s success and 61 percent currently have a business website.


To join the conversation, share on Facebook and Twitter using #QBFirmOfTheFuture.

About Intuit Inc.

Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals.

Its flagship products and services include QuickBooks® and TurboTax®, which make it easier to manage small businesses and tax preparation and filing. provides a fresh, easy and intelligent way for people to manage their money, while Intuit's ProConnect brand portfolio includes  ProSeries® and Lacerte®, the company's  leading tax preparation offerings for professional accountants.

Founded in 1983, Intuit had revenue of $4.2 billion in its fiscal year 2015. The company has approximately 7,700 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at