Inc. (Nasdaq: INTU) today announced the launch of the redesigned
QuickBooks ProAdvisor Program in the U.S., Canada and Australia. The
latest evolution of the program, built into QuickBooks Online
Accountant, focuses on key changes based on feedback from members as
well as research on global accounting trends. With its new structure and
benefits, the new program is designed to support accounting
professionals’ success and growth.
New Points Structure
The new ProAdvisor Program now provides a points structure that
recognizes more of the work accounting professionals already do.
Previously, a member’s status, or tier, was based only on the number of
QuickBooks Online clients and certifications. Now points are granted for
all current and new QuickBooks accounting, self-employed and payroll
clients, in addition to active certifications (qualifying activities and
subscriptions vary by region). If an accountant or bookkeeper is part of
a team under the same QuickBooks Online Accountant firm, all points will
now be aggregated together as different actions are completed. Over
time, the program will add even more ways to earn points.
New Elite Tier
Based on a firm’s total points balance, it will be placed in one of four
tiers: Silver, Gold, Platinum (previously known as Diamond) and the
brand new tier – Elite. The Elite tier recognizes and rewards the most
engaged firms by offering all the benefits of the previous tiers, plus
additional ones. Current members do not lose any of their existing
benefits held prior to the new program changes, nor does it impact their
Find-A-ProAdvisor listings, Intuit’s global platform that connects small
businesses to an accounting professional certified in QuickBooks. All
tiers have received additional benefits to help ProAdvisors continue to
grow their firms and expertise.
Access to Valuable Benefits
In addition to the training, customer support and software discounts of
today, the new program offers even more ways to help accounting
professionals market and grow their firms. Some of these benefits
Master Classes and Grow Your Practice workshops for hands-on specialty
training on how to improve business (available in the U.S. only).
Special discounts for Constant Contact for ProAdvisors who want to
develop deeper connections with clients through strategic email
campaigns and Squarespace for those who want to refresh their website
or create a new one.
Access for Gold, Silver and Elite members to the new ProAdvisor
Merchandise Store so that members can showcase their expertise around
town with QuickBooks gear.
Access to the new Intuit
Marketing Hub to tap into Intuit’s expansive library of marketing
resources, guides and templates, including some content available only
“The goal of the ProAdvisor Program is to provide support for our
accounting partners so they can accelerate their growth within Intuit’s
ecosystem. With these new changes and updates, we hope it is even easier
and more rewarding to participate in the program,” says Julie Chen,
Global Leader for the QuickBooks ProAdvisor Program, Intuit QuickBooks.
“Accountants bring such value to their clients and strong insights
within the industry, and it’s important that we work with them to drive
The ProAdvisor Program is available for free to all accounting
professionals using QuickBooks Online Accountant. To access this
program, log into QuickBooks Online Accountant and choose the ProAdvisor
tab on the left-hand side.
More information about the program and the ability to sign up for free
today is located here:
U.S. QuickBooks ProAdvisor Program: https://quickbooks.intuit.com/accountants/proadvisor/.
Canada QuickBooks ProAdvisor Program: https://proadvisor.intuit.ca/cloud-accounting/index.jsp
Australia QuickBooks ProAdvisor Program: https://quickbooks.intuit.com/au/accountants-and-bookkeepers/proadvisors/
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