TurboTax®, the nation’s leading online tax preparation service from Intuit Inc. (Nasdaq: INTU), has launched a new Hispanic integrated marketing communications campaign aimed at empowering the Latino community to take control of their finances with the help of in-language content and bilingual tax advice. The campaign includes TV, radio, digital advertising, media partnerships and integrations, influencer programs and social media activations, with engaging new content, in both English and Spanish, to ensure cultural relevancy.
“Our 2019 new multi-channel campaign was designed to reach the U.S. Latino population in a very creative and educational way,” said Mary-Ann Somers, Chief Growth Officer for Intuit TurboTax. “We understand finances and taxes might seem overwhelming sometimes, particularly if presented in someone’s non-native language, so our goal is to help Hispanic taxpayers in the language of their choice by providing them with free digital tools and bilingual tax advice so that they feel confident and empowered in their financial and tax decisions.”
The Hispanic marketing campaign launched in early January with three Spanish language television spots focused on TurboTax Live, a new way to do taxes that allows you to connect live via one-way-video to tax credentialed experts, who are CPAs, Enrolled Agents, and Tax Attorneys with an average of 15 years of experience. Our tax experts are now available year-around for unlimited help, in both English and Spanish. The three Spanish TV spots, “Tech Showcase,” “Mamá Metiche” and “Electric Scooter” highlight TurboTax Live’s bilingual offer through relatable situations that Hispanics can connect with. The TV spot creative was concepted and produced by TurboTax’s AOR Wieden+Kennedy and will air through the end of tax season.
In addition to airing Spanish television spots on Univision, Telemundo, Azteca America, among others, TurboTax has a comprehensive 2019 campaign that will be complemented with additional strategic efforts that build on key relationships within the Latino community, including:
These are being executed in partnership with Hispanic public relations agency, Havas FORMULATIN.
Taxpayers and consumers are invited to join the conversation on social media and share their tax experience using the hashtag #TurboTaxGivesYouMás during tax season, which runs through April 15th, 2019.
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