Commissioned by TurboTax in support of the #LeadingConEducación program, the survey also examined respondents’ confidence in their financial decision-making
SAN DIEGO--(BUSINESS WIRE)-- TurboTax, from Intuit Inc. (Nasdaq: INTU), unveiled the findings of a recent survey where Latino consumers were asked to rate their own financial goals across a wide range of categories including, education, saving and investing. Survey results reinforced the direct correlation between the desire to achieve a higher-level education with ensuring their families are better positioned for a brighter and more successful future. The survey is in support of the recently launched Intuit TurboTax initiative #LeadingConEducación, which empowers the next generation of Latino students to take control of their finances and provides monetary support to achieve their education goals in the form of grants and scholarships in partnership with the Hispanic Heritage Foundation.
The new study indicated a gap between the respondents’ education level and their desire to achieve a higher level of education:
When it came to advanced degrees, respondents showed a high interest in completing their education (based on total sample):
“The findings of this survey reinforced the interest and the need for underrepresented communities to have access to higher education to improve their career readiness and build a stronger financial foundation” said David Zasada, Intuit Vice President Corporate Responsibility. “We want to make sure education is accessible to more consumers so they can achieve their maximum potential.”
When asked what college education meant to them, betterment of their families was highly ranked:
“We have the opportunity to help communities in need prosper through educational programs that will allow them to achieve a higher education,” said Alejandra Molinari, Lead of TurboTax Latino Communications. “At Intuit TurboTax we are proud to support hard working Latino students through our #LeadingConEducación scholarship program to position themselves for success when it comes to managing personal finances starting with their own taxes.”
Other key findings from the study include the following:
Conducted by OnePoll, the survey sampled 2,000 Americans between the ages of 18 and 34 who identify as Hispanic or Latino/Latinx.
To learn more about Intuit TurboTax’s corporate responsibility program and how to apply for an educational grant you can visit the #LeadingConEducación page.
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Source: Intuit Inc.