Image Alt Text

Our strategy is to be an
AI-driven expert platform

This is about delivering world-class, revolutionary experiences for our customers at unprecedented speed and scale, all in service to power the prosperity of our customers.

Our AI-driven expert platform strategy and 5 Big Bets are driving strong momentum and accelerating innovation throughout the company.

Our strategy is to be an AI-driven expert platform

This is about delivering world-class, revolutionary experiences for our customers at unprecedented speed and scale, all in service to power the prosperity of our customers.

Our AI-driven expert platform strategy and 5 Big Bets are driving strong momentum and accelerating innovation throughout the company.


BIG BET 1

Revolutionize speed to benefit

Our goal is to put more money in our customers’ pockets, eliminate friction, and build confidence every step of the way. We’ll deliver unmatched speed to benefit by accelerating with data and AI, delivering fintech at the core of everything we do, and innovating with emerging technologies.

Big Bet 1 is foundational to all of our other Big Bets and powers innovation across our platform.

BIG BET 2

Connect people to experts

CUSTOMER PROBLEM

Our customers’ biggest challenge is a lack of confidence. Small businesses and consumers alike face a broad range of problems in their financial lives, and they encounter fear, uncertainty, and doubt.

SOLUTION

Our virtual expert platform allows us to scale the intelligence of our products, elevate our experts, and deliver big benefits for customers, all of which is accelerated by Intuit Assist.


  • Easily find and connect customers to the right experts
  • Augment tax experts through Intuit Assist
  • Expand expertise to new products and services

$30B

total addressable market

810M

AI-driven customer interactions

17%

TurboTax Live revenue growth

BIG BET 3

Unlock smart money decisions

CUSTOMER PROBLEM

The most significant problems facing consumers today are misunderstanding their finances and struggling to make ends meet. They lack a rainy day fund, carry high-cost debt, and are unable to break bad financial habits.

The root cause of these problems is difficulty in making good financial decisions.


SOLUTION

Be a comprehensive, self-driving financial platform that propels our customers forward and enables financial progress for all no matter where they are on their financial journey.


  • Reimagined Credit Karma app experience
  • Highly personalized financial recommendations
  • Enable smart financial decisions powered by Intuit Assist

136M

Credit Karma members

5.1x

average visits per month for monthly active users

60,000

tax and finance attributes per member

BIG BET 4

Be the center of small business growth

CUSTOMER PROBLEM

Two of the largest problems our small business customers face are finding and growing their customers and managing their cash flow.

Two-thirds of businesses cite finding new customers as their biggest obstacle, and over 80% of businesses that fail experience a cash flow problem.

SOLUTION

Become the center of small business growth by helping them attract customers, get paid fast, access capital, pay employees with confidence, and grow in an omnichannel world. Together, QuickBooks and Mailchimp and the power of Intuit Assist will solve the biggest customer growth challenges.


  • Advanced AI-powered marketing tools that automate the process of engaging and converting customers
  • 360° view across platforms with insights for smarter decisions
  • AI-native Mailchimp CRM for small businesses, integrating with QuickBooks

0.9M

Mailchimp paying customers

$9B

SMB sales attributed to Mailchimp

$148B

QuickBooks global total payment volume in FY23

BIG BET 5

Disrupt the small business mid-market

CUSTOMER PROBLEM

Many mid-market customers struggle to manage complexity using spreadsheets and disconnected apps. Roughly one-third suffer through manual or offline tools and lack financial management software.

SOLUTION

Disrupt the market by providing a fully integrated platform of customizable capabilities to manage and scale business needs in one place.


  • Customizable solutions to help reduce work and streamline experiences
  • Personalized guidance provided by Intuit Assist
  • Automation that saves time and streamlines complexity

$20T

B2B payments in the US

1.7M

mid-market businesses

$52B

mid-market opportunity

Discover more

Watch livestream recordings

Learn about updates in Intuit’s strategy to be an AI-driven expert platform.

Investor Relations

Our Mission is to power prosperity around the world. See how we’re achieving our goal.

This content contains descriptions of our products and our general product direction plans, each as of September 28, 2023, which are subject to change. This information represents no obligation and should not be relied upon in making a purchase decision or any investment decision. Additional terms, conditions, and fees may apply with certain features and functionality. Eligibility criteria may apply.