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Intuit Innovation Challenges

Getting outside the classroom and learning durable skills.


About Intuit's Social Innovation Challenges

Intuit's Social Innovation Challenges engage students from nonprofit partners and school districts to leverage design thinking to develop innovative solutions that help increase access to entrepreneurship and small business ownership for underrepresented groups.

Engaging students to learn durable skills while making a positive impact in their communities

Learn real-world skills

Learn skills used by the most innovative founders & companies, including Intuit’s design thinking method, Design for Delight, and add new skills to your resume and/or college application.

Create a solution

Create solutions that interests you, leveraging your knowledge of design thinking. Then, identify potential customers, brainstorm, and test your ideas.

Compete with your team

Compete against other high school students across North America and test your new skills.

Lead with a Cause: Intuit's 2022 Social Innovation Challenge

This fall, Intuit presents a 6-week innovation experience led by teams of high school students across the country. Students are challenged to tackle the following question: How might we help underrepresented aspiring business owners access equitable opportunities to starting a new business?


of all venture capital dollars were received by all-women companies in 2020.1


of the $147 billion raised for startups in the first half of 2021 went to Black founders.2


of Latinx entrepreneurs struggle to access the capital and support they need to launch and grow.3


There could be as much as 10x more LGBTQ entrepreneurs in the US if everyone had equal access to funding and resources.4


of Black-owned businesses were at risk of financial distress before the pandemic, compared with about 27 percent of white-owned businesses.5


Latino owned businesses need to enroll 2x as many investors as White owned businesses to get the same level of funding.6

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How to join the Challenge

Compete in the 2022 Social Innovation Challenge

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Step 1

Competing in the challenge is completely free. Register before September 26, 2022 to participate.

Sign up now
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Step 2

Put together a team of 2-8 people to help you build your solution during the challenge.

Register team members
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Step 3

Take the self-paced Design for Delight Foundations course–this will help you and your team to create innovative solutions during the challenge.

Take the course
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Step 4

Submit your teams project by October 12, 2022.

Join the challenge



Challenge Opens

The Challenge begins! Teams can get started on their projects, and utilize the workbook to guide their team’s progress, as well as the the Design for Delight Foundations course to familiarize themselves with the design thinking process.


Submissions Due

All teams will submit their presentations and projects


Regional Winners Announced

Regional winners (10 teams) will move forward to compete in the final round of the challenge.


Mentor Pairing

Teams will have access to Intuit mentorship to support them through the final phases of their project.


Finalist Team Submissions Due

All finalist teams will submit their presentations and projects


Final Winners Announced

Final winners will be announced and awarded a variety or prizes!

Prizes and awards

1st Place Finalists

$5,000 educational scholarships per student

2nd Place Finalists

$3,000 educational scholarships per student

3rd Place Finalists

$2,000 educational scholarships per student

Regional Winners

$250-value prize per team & additional prototype funding

All Participants

Design for Delight Certification Exam ($100 value)

Recent challenge winners

Headshot photo of Gavin Schuld
To say that taking part in Intuit’s Social Innovation Challenge has inspired me would be an understatement. Throughout my time participating in this challenge, I have become less ignorant and grown more aware of the struggles that underrepresented groups endure not only in the business world but in their daily lives. I would recommend this challenge to any aspiring students who are eager to advocate for social change.
Gavin Schuld, Fountain Valley High School, 1st Place Winner
Headshot photo of Sufia Arshad
These skills of leadership, adaptability, and learning together as a collaborative team will also help me in the real world, where I’ll need to be resourceful and to take leadership into action.
Sufia Arshad, Georges Vanier Secondary School, 2nd Place Winner
Headshot photo of Jeffrey Langford
The social innovation challenge has taught and inspired me in so many ways. It has allowed me to look at the success stories of people that have faced adversity, and it has inspired me to strive for success and overcome my own obstacles.
Jeffrey Langford, Fountain Valley High School, 1st Place Winner
Headshot photo of Lenecia Walters
This project helped me to find my liking, something I am passionatye about, and how I envision using the lessons as I explore more ideas and work towards goals to be great... leaving an image on my business.
Lenecia Walters, Georges Vanier Secondary School, 2nd Place Winner
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By having guidance from my mentors, working with my teammates, and pitching the website to interested users, I gained insight into working in a real-world setting.
Maheswari Bajji, Santa Teresa High School, 1st Place Winner
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I have seen how detrimental not having access to mentors or people that understand certain aspects, like governmental procedures and permits, can be to a minority entrepreneur,” Mata said. “With our product we hoped to have been able to close this knowledge gap while creating an opportunity to network.
Esmeralda Martinez Mata, School of Business and Management at Townview, 3rd Place Winner
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​​We developed problem solving skills as well as learned how to work in a team. We will utilize these skills by applying them to our future careers.
Eden Cheung, Westhill High School, 3rd Place Winner
Headshot of David Zasada

I believe getting students outside of the classroom, outside of their day-to-day routine, will help them gain the critical thinking and collaboration skills they need to enter the workforce and contribute to their communities. We created our first Design for Delight challenge in 2019 and found students engaged, excited and energized to work on a project of their choosing, while simultaneously learning durable career skills like critical thinking, communication, collaboration, leadership and more. Today, we invest in designing and building design thinking challenges, utilizing Design for Delight, around the world to help students prepare for the future, in addition to training educators to use design thinking in their classrooms.

David Zasada Vice President - Corporate Responsibility

Join the Challenge

Competing in the challenge is completely free. Register by September 26, 2022 to participate.