Image Alt Text
A blue sky with a pink and purple object in the foreground.

Our strategy is to be a global
AI-driven expert platform

This is about delivering world-class, revolutionary experiences for our customers at unprecedented speed and scale, all in service to power the prosperity of our customers.

Our AI-driven expert platform strategy and 5 Big Bets position Intuit as a mission critical platform that delivers end-to-end solutions, driving sustained growth.

$30B

total addressable market

810M

AI-driven customer interactions

17%

TurboTax Live revenue growth

143M

Credit Karma members

5X

average visits per month, per monthly active user

$4B

in refunds were deposited into Credit Karma Money accounts last tax season, up 25% year-over-year

68%

of businesses are seeking an end to end solution

22%

YoY growth of shared QuickBooks and Mailchimp customers

~30%

more revenue generated for businesses that use trigger-based automations

+20%

growth of online total payment volume to $124B

$2.4B

in financing accessed by businesses through QuickBooks Capital, up 28%

45% 

Intuit Assist-generated invoice reminders get customers paid 45% faster

28%

growth in QBO Advanced subscribers

5X

QBO Advanced ecosystem ARPC is 5x rest of QBO base

>20K

initial estimated ARPC for IES contracts

*“Intuit Enterprise Suite ARPC is based on early customer data and is not indicative of future results as we scale the customer base. IES ARPC is based on contracts signed. Customers with multiple entities have one IES contract but would have had separate QBO subscriptions for each entity.”

This content contains descriptions of our products and our general product direction plans, each as of September 26, 2024, which are subject to change. This information represents no obligation and should not be relied upon in making a purchase decision or any investment decision. Additional terms, conditions, and fees may apply with certain features and functionality. Eligibility criteria may apply.