Financial Tips Intuit Innovation Lab: Building Financial Resilience Using Behavioral Science To explore how emerging technologies can further enhance our customers’ experiences, we hosted our first-ever Innovation Lab in San Francisco – an evening dedicated to shaping the future of FinTech through conversations with industry leaders, and demonstrations of experiments featuring different applications of emerging technologies like artificial intelligence, machine learning, behavioral science, emotion recognition, and Written by Intuit Blog Team Published Jul 19, 2018 - [Updated Nov 14, 2022] 1 min read To explore how emerging technologies can further enhance our customers’ experiences, we hosted our first-ever Innovation Lab in San Francisco – an evening dedicated to shaping the future of FinTech through conversations with industry leaders, and demonstrations of experiments featuring different applications of emerging technologies like artificial intelligence, machine learning, behavioral science, emotion recognition, and blockchain. +++++ The hypothesis behind Intuit’s Nirmala Ranganathan’s experiment poses that artificial intelligence and behavioral science can empower customers to be more financially literate and savvy. While many folks set financial goals, strategizing a savings plan can be difficult, resulting in risk and uncertainty – especially in emergency situations. By building upon users’ existing behaviors, Intuit can help them improve their financial resilience. Ranganathan’s end result, which Ranganathan dubs “Shield,” involves a series of personality-based quizzes and tailored recommendations to help users make better financial decisions. It uses behavioral science to gain a deeper understanding of our customers and personalize their experience. Stay tuned for more deep dives into various experiments we conducted and demonstrated at our Innovation Lab event! Previous Post #FutureProof Your Small Business: Staying Ahead of the Technology Curve Next Post Intuit Innovation Lab: Providing Empathetic Financial Assistance Using Emotion Recognition Written by Intuit Blog Team More from Intuit Blog Team Browse Related Articles People & Culture Growing a mentoring network Taxpayer Empowerment Homeownership is falling out of reach—more needs to be done to change this Social Responsibility Shop small, shop sustainably Taxpayer Empowerment Simplifying Family Tax Credits: Why it Matters and What Can Be Done News Intuit UK Gender Pay Gap Report Innovative Thinking Intuit Survey: U.S. High School Students Want Financial Education at School Social Responsibility Building financial confidence for today’s generation Social Responsibility Intuit partners with The Farmlink Project to address climate change and combat food waste Life at Intuit How to become a better trans+ and non-binary ally Life at Intuit Here’s how women at Intuit inspire inclusion