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Intuit is guided by our values in everything we do

Intuit uses AI to help solve your most pressing problems and help you make insightful financial decisions. We automate and personalize your experience to help put more money in your pocket with less work, while giving you confidence in your actions and decisions. We’ve been working with AI for years, and we’re further integrating it into our financial technology platform to help power your prosperity.

Our responsible AI principles guide how we operate and scale our AI-driven expert platform responsibly.

Powering prosperity

We develop and deploy AI to power prosperity around the world for consumers, small businesses, and self-employed individuals.

We provide you access to credit and capital, help you get paid faster, and offer personalized insights for you to make better financial decisions.

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Access to loans and credit

You can view auto loan or credit card offers, see your chances of approval, and select an offer to save money. See video.

Get paid faster

AI enables automated money movement, allowing you to get paid upfront.

Get insights

Smart recommendations assist you in reaching the right audience, optimizing content, and boosting revenue.

Based on your company’s bill payments, projected invoicing, and other data, we use AI to predict cash flow. This helps you make decisions confidently, such as whether you can hire help, buy a new piece of equipment, or pay off a loan.

Enhancing human talent

We build AI that works hand-in-hand with people to help them do their jobs better.

Much of our AI functions as decision support systems, helping both our customers and financial experts make insightful financial decisions. We also use AI to remove drudgery by automating repetitive tasks so customers can focus on the work they love and be more productive.

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Connect to experts

AI matches you with the best available expert based on your needs and the expert's capabilities.

Detect errors

AI flags potential errors in your return for the expert to review. See video.

Anomaly detection AI catches common errors in estimates and allows you to move faster. See video.

Remove drudgery

AI automatically generates a comprehensive customer call summary for support care agents. This results in a better customer experience by providing continuity and reducing call times. See video.

An expert guides you to link bank accounts with QuickBooks. AI automatically pulls in bank statements, categorizes transactions, and saves you time.

Receipt Capture reads, extracts, and identifies key pieces of information so you don’t have to manually enter it.

Kickstart marketing tasks

Email Content Generator helps you create marketing email campaigns based on industry, marketing intent, and brand voice. See video.

Fairness

We strive to use AI to improve the financial lives of everyone, including those who have historically been excluded from access to financial services.

As AI becomes increasingly intertwined with our daily lives, we recognize its potential to cause unintended or harmful impacts. Through our internal governance, we'll strive to address those impacts in the experiences we deliver using our AI. We'll also work with third-party organizations across industry, policy, and academia to help address these difficult issues.

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Intuit believes that technology helps democratize financial services. AI helps level the playing field for small businesses and consumers by putting the power in their hands so they have access to the financial tools, services, and expertise to help them prosper.

Access to capital

Many small businesses struggle to gain access to the capital they need because they have been in business for less than two years and may lack the needed revenue or credit history. QuickBooks uses AI to analyze business and banking transactions, enabling us to lend to small businesses, which are often underserved by traditional lenders and banks.

Partnership on AI

No one company can tackle responsible AI challenges alone. We're proud to partner with Partnership on AI, a nonprofit organization that works with academic, civil society, industry, and media partners to address the most important and difficult questions concerning the future of AI through discussion, research, and education.

Accountability

We follow a thoughtful approach to ensure the responsible use of our AI.

We operationalize our AI principles through a governance model designed to identify risk and prevent potential identified harms. Our multidisciplinary approach to governance includes internal review, executive-level oversight through our AI Governance Committee, employee training, and channels for stakeholder feedback.

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AI Governance Committee

Maintains executive-level oversight of Intuit’s AI program and provides strategic guidance and accountability for our use of AI at the highest levels.

Internal review of AI

We’ve designed a thoughtful approach to reviewing our use of AI that helps implement responsible AI practices.

Employee engagement

We raise employee awareness of responsible AI through training and internal forums.

Feedback

Members of the public can provide feedback, ask questions, or raise concerns about our responsible AI principles or practices by contacting the Intuit Integrity Line.

Transparency

We strive for the right level of transparency and explainability in our AI.

When making this determination, we take into account the intended use of our AI and the impact to our customers. In some cases, we provide an explanation of factors that go into our AI decisions within the product experience.

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Customer-facing explanations help you understand outcomes, giving you confidence in the results.

When searching for a new credit card in the Credit Karma app, you see your Approval Odds for different credit card offerings. A tool tip explains how Credit Karma determines your Approval Odds.

If you don’t receive a QuickBooks Capital small business loan that you applied for, we provide you with an explanation of the factors that went into the decision.

TurboTax's ExplainWhy gives personalized, bite-sized explanations of the “why” behind tax deductions, credits, and tax refunds.

Internal explanations help our model builders.

Our explainable AI initiative helps our model builders understand their models at a deeper level and determine what data is driving model results.

Privacy and security

Our commitment to privacy and security extends to our AI systems.

Our AI systems use data to create meaningful financial insights and predictions, while protecting the privacy and security of your data.

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Intuit is guided by our values in everything we do

Powering prosperity

We develop and deploy AI to power prosperity around the world for consumers, small businesses, and self-employed individuals.

Access to loans and credit

Get paid faster

Get insights

Enhancing human talent

We build AI that works hand-in-hand with people to help them do their jobs better.

Connect to experts

Detect errors

Remove drudgery

Kickstart marketing tasks

Fairness

We strive to use AI to improve the financial lives of everyone, including those who have historically been excluded from access to financial services.

Access to capital

Partnership on AI

Accountability

We follow a thoughtful approach to ensure the responsible use of our AI.

AI Governance Committee

Internal review of AI

Employee engagement

Feedback

Transparency

We strive for the right level of transparency and explainability in our AI.

Customer-facing explanations help you understand outcomes, giving you confidence in the results.

Internal explanations help our model builders.

Privacy and security

Our commitment to privacy and security extends to our AI systems.

Privacy Microsite

Global Privacy Statement

Security Practices

Credit Karma Security Practices